Horácio Gentil P. António
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Horácio Gentil P. António Email & Phone Number

Sales Management | Sales Operations | Business Development | Business Management | Exports | FMCG at Independent Consultant
Location: Lisbon, Lisbon, Portugal 11 work roles 2 schools
1 work email found @netcabo.pt LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Current company
Role
Sales Management | Sales Operations | Business Development | Business Management | Exports | FMCG
Location
Lisbon, Lisbon, Portugal
Company size

Who is Horácio Gentil P. António? Overview

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Horácio Gentil P. António is listed as Sales Management | Sales Operations | Business Development | Business Management | Exports | FMCG at Independent Consultant, a company with 237 employees, based in Lisbon, Lisbon, Portugal. AeroLeads shows a work email signal at netcabo.pt and a matched LinkedIn profile for Horácio Gentil P. António.

Horácio Gentil P. António previously worked as Senior Business Advisor at Independent Consultant and Export Business Manager at Refriango. Horácio Gentil P. António holds Licentiate Degree (Pre-Bologna), Degree In Business And Administration from University Of Évora.

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Profile bio

About Horácio Gentil P. António

Solid professional career developed in Multinational and Medium-size business environment, in FMCG, Industry, Distribution and Retail, on Commercial & Sales, Operations, Exports, Category Management, Marketing, and Sales Training areas. Consolidated experience in Team Management and Development, Results Orientation, Analysis Capability and Decision-making ability. Professional evolution from an exclusively commercial area to more comprehensive functions like Business Unit Manager, Commercial Director and Deputy General Manager. Negotiation with the several stakeholders has also been a constant component, given the strong orientation towards results and management of multidisciplinary teams, which allowed me to have a broad vision of the organisations and their functioning, as well as to acquire skills in strategic and business planning. ____________________________________𝗠𝗢𝗦𝗧 𝗠𝗘𝗠𝗢𝗥𝗔𝗕𝗟𝗘 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘𝗦At 𝗗𝗿𝗶𝗻𝗰𝗼 - 𝗜𝗻𝗱ú𝘀𝘁𝗿𝗶𝗮 𝗱𝗲 𝗕𝗲𝗯𝗶𝗱𝗮𝘀, 𝗦𝗔, I implemented and coordinated the Sales & Marketing department and evolved to Deputy General Manager, with responsibility for managing the company, the investments and institutional representation. This was an international context experience that allowed me to develop and grow in both a personal and professional capacity. At 𝗘𝗿𝗻𝗲𝘀𝘁𝗼 𝗱𝗲 𝗦𝗼𝘂𝘀𝗮 𝗥𝗶𝗯𝗲𝗶𝗿𝗼, 𝗦𝗔, I reorganized the Sales & Marketing department, redefined the market approach strategy, the commercial policy (Product, Price, Place and Promotion), the products portfolio, and the commercial team performance incentives plan. Exports environment (~65 countries).______________𝗠𝗔𝗜𝗡 𝗦𝗞𝗜𝗟𝗟𝗦Commercial Management ● Business Unit Management ● Strategic Planning ● P&L Management ● Channel Management ● Accounts Management ● Team Leadership ● Negotiation ● Training ● Results Oriented ● Analytical Thinking ● Decision-making Ability ● Empathy______________𝗠𝗢𝗧𝗜𝗩𝗔𝗧𝗜𝗢𝗡The motivation for the change is the desire to return to the Portuguese labour market and to be part of a challenge where leadership, commercial teams management and operations coordination play a leading role, in line with the experience that I have acquired along the professional path.______________𝗖𝗢𝗡𝗧𝗔𝗖𝗧 𝗠𝗘In case you are looking for a professional with consolidated experience and motivated to take on new challenges and professional commitments, contact me by: 𝗠𝗼𝗯𝗶𝗹𝗲 𝗣𝗵𝗼𝗻𝗲: +𝟯𝟱𝟭 𝟵𝟲𝟵 𝟭𝟱𝟵 𝟳𝟱𝟬 | 𝗘-𝗺𝗮𝗶𝗹: 𝗵𝗼𝗿𝗮𝗰𝗶𝗼𝗴𝗲𝗻𝘁𝗶𝗹@𝗴𝗺𝗮𝗶𝗹.𝗰𝗼𝗺

Listed skills include Sales Management, Negotiation, Team Management, Business Strategy, and 43 others.

Current workplace

Horácio Gentil P. António's current company

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Independent Consultant
Independent Consultant
Sales Management | Sales Operations | Business Development | Business Management | Exports | FMCG
new york, united states
Employees
237
AeroLeads page
11 roles

Horácio Gentil P. António work experience

A career timeline built from the work history available for this profile.

Senior Business Advisor

Current

Luanda - Angola

  • Senior Business Advisor for entrepreneurs and investors in Angola.Leading role in the successful negotiations of the shareholders positions of Drinco - Indústria de Bebidas, SA to Castel Group (Cuca). Main achievements:
  • Successful leadership in the negotiation of the sale of the positions of the shareholders of Drinco - Indústria de Bebidas, SA to Castel Group (Cuca).
  • Stabilization of the corporate structure of Drinco - Indústria de Bebidas, SA and holding of the first General Shareholders' Meetings.
  • Consultancy and support for investors.Consulting
  • Business Consulting
  • Investment Projects
Dec 2016 - Present

Export Business Manager

Luanda - Angola

  • Project developed in the context of the reorganization of the Nuvivalor Group and organic and business expansion of Refriango.Responsibility for Refriango's exports. Study of the feasibility of transferring the.
  • Analysis of the feasibility of transferring the company's export operations from Portugal to Angola, taking advantage of the installed and idle productive capacity in Luanda. 30% of the exports from Portugal were.
  • Analysis of the viability (GO / NO GO) of beer exports to China (Selection of market segments and channels, selection of agent, definition of packaging, definition of target prices, analysis of internal costing vs..
  • Preparation of a report on "Constraints, Difficulties and Proposals for Improvement" of the Legislation and context of Angola regarding exports.Exports
  • Internationalization
  • Feasibility Analysis
Feb 2018 - Sep 2018

Deputy General Manager

Luanda - Angola

  • Leadership of the company in strong growth, in the context of economic crisis and difficulty in accessing foreign exchange for imports.Responsible for the company's strategy, investment and financing plan and.
  • Exponential growth in sales volume and customer base.
  • Market coverage: Modern Trade 100%, Informal Market 30%.
  • High level of brands awareness.
  • Bank Financing Approval ($10M) for Investment Plan, supported by Business Plan.
  • Implementation of the Investment Plan: - 1 new PET Injection Line - 2 new bottling lines - Finished Products Warehouse - Distribution & Commercial Fleet - Reinforcement of Working Capital (Finished Products and Raw.
May 2014 - Aug 2016

Sales & Marketing Director

Luanda - Angola

  • Sales & Marketing Leadership for a recently opened beverage industry.Responsible for the implementation and organization of the Sales & Marketing Department, and its strategy: commercial policy, growth of the customer.
  • Exponential growth in sales volume and customer base.
  • Market coverage: Modern Trade 100%, Informal Market 30%.
  • High level of brand awareness.
  • Launch of ATL & BTL campaigns.
  • Construction of the internal and Capri-Sun's report model of sales and marketing KPIs.
Feb 2013 - Aug 2016

Sales Trainer & Coach - Print & Online Channels

Porto / Aveiro / Viseu / Leiria / Torres Vedras / Açores, Portugal

  • Pivotal role between the Sales and Marketing Departments, in the context of an accelerated change in the business paradigm of the company from Print (Yellow Pages Lists) to Online (Digital Marketing).
  • Active participation at the Training, Marketing and Sales level in the complete change of the Yellow Pages business paradigm from 95% Print to 100% Online.
  • Management & Development: Design, implementation and management of the Sales Training Plan.
  • Training: Design and training Sales Academy, Sales Process, Attitudes and Behaviors, Resilience, Products Portfolio, Internet, Digital Marketing (SEM, SEA, SEO), among others. On Job Training. Target audience: Sales.
  • Coaching: Design, implementation and development of an internal Coaching process. Sales Coaching.
  • Started the fist E-learning training courses at the company.Training
Jul 2008 - Apr 2013

Sales Trainer & Coach - Online Channel

Porto, Portugal

  • Role within the implementation of the Training & Coaching Department, for the first time, on the Online Channel. Responsible for Training & Caoching in Porto. International report (Truvo Group, Belgium).
  • Active participation in Training, Sales and Marketing in the starting of the Online Channel in Porto.
  • Management & Development: Design, implementation and management of the Sales Training Plan for the Online Channel.
  • Training: Design and training Sales Academy, Sales Process, Attitudes and Behaviors, Resilience, Products Portfolio, Internet, Digital Marketing (SEM, SEA, SEO), among others. On Job Training. Target audience: Sales.
  • Coaching: Design, implementation and development of an internal Coaching process. Sales Coaching Target Audience: Sales Team of Porto Online Channel.Training
  • Sales Training
Jan 2007 - Jul 2008

Senior Business Advisor

Independent Consultant

Porto, Braga, Guimarães

  • Senior Business Consultant/Advisor working with AEP (Associação Empresarial de Portugal) for the FPME Programme. Business advisor for several clients from different activities and products. Responsible for starting a.
  • Senior Consultant/Advisor for clients from the following sectors of activity: molds industry, textile industry, neon advertising, food distribution, retail, wine production, glass industry (civil construction), among.
  • Specialist Consultant/Advisor in Marketing & Sales the clients mentioned above.
  • Liaison Consultant and Specialist Consultant in collaboration with ACIG (Guimarães Commercial and Industrial Association) within the FPME Programme (Training for Small and Medium sized Companies) promoted by the AEP.
  • Responsible for launching the new company Ceram Made - Indústria de Cerâmica, Lda..Training
  • Consulting
Feb 2004 - Dec 2006

Sales & Marketing Director

Ernesto De Sousa Ribeiro, S.A. (Faísca)

Porto, Portugal

  • Manufacturer of kitchen household goods for domestic use. Management of the Commercial Department with responsability for the Exports & Domestic markets. Responsability for the Sales and Marketing areas of the company..
  • Commercial Policy: Redefinition of entire commercial policy: target markets, price & discounts, brand & product positioning, definition of GPM (%) mix, products life cycle, relationship with different players.
  • Exports: 82% of sales, 65 countries. Negotiation of Prices, Incoterms, Delivery Conditions, Lead Times, Payment Terms, Packaging.
  • Domestic Market: Modern trade, distributers and warehouses. Definition of sales goals, supply contracts negotiations, and private labels (Sonae and Auchan).
  • Team Management: Responsible for the planning, coordination and motivation of a team of 7 (seven) Area Sales Managers (exports and domestic market).
  • Marketing: 4 Ps (Product, Price, Place and Promotion) decision making. Brands positioning.
Jan 2002 - Feb 2004

Key Accounts Supervisor

Porto, Portugal

  • Management of the Modern Trade Channel in the Northern region of Portugal. Responsability for Sales, Key Accounts Management, Negotiations with Customers, Commercial and Operational Teams Management, Teams Training and.
  • Set the 1st. exclusive OT office & warehouse in the country (Rio Tinto). Commercial and global supervision of it.
  • RTM: (Re)engineering all route-to-market within the region in order to increase efficiency and its KPIs.
  • Responsible for the OT (Organized Trade) Channel in the North region of Portugal.
  • Key Accounts Management: Negotiation with customers (OT), sales targets, commercial contracts: investments, promotional and merchandising contracts. Main customers: Continente, Modelo, Feira Nova, Pingo Doce, Jumbo.
  • Team Management: Responsible for the planning, organization, coordination, motivation and monitoring of a sales team. Definition of sales tagets by rout. Accountable for the training and development of the team.
Sep 1999 - Jan 2002

Key Accounts Supervisor

Centre Of Portugal

  • Management of the Modern Trade Channel in the Centre region of Portugal.Responsability for Sales, Key Accounts Management, Negotiations with Customers, General Supply Contracts, Promotions and Targets achievement.
  • Responsible for the OT (Organized Trade) Channel in the Centre region of Portugal.
  • Key Accounts Management: Negotiation with customers (OT), sales targets, commercial contracts: investments, promotional and merchandising contracts. Main customers: Continente, Modelo, Feira Nova, Pingo Doce, Jumbo.
  • Team Management: Supervised and trained a team of (~) 15 Merchandisers (Outsourcing).
  • Targets: Achieved >100%.Sales Management
  • Channel Management
Jan 1997 - Aug 1999

Category Manager

Lisbon, Portugal

  • Category management of the light bazaar (Auto & Hardware and Books & Stationary) of a hypermarket. Management of the business unit before and after the centralization of Feira Nova Hypermarket chain purchases..
  • Sales and GPM Management: Planning and monitoring of Sales versus Gross Profit Margin so as to reach pre-defined goals.
  • Negotiation with Suppliers: General Supply Contracts, Store Opening Contracts, Promotional Campaigns and Space Letting Contracts.
  • Purchasing and Stock Management: Stocks analysis, control of buffer stock and placing Purchasing Orders.
  • Team Management: Operational coordination and motivation of the merchandising team.
  • Merchandising: Development of displays and fairs (promotional areas) so as to improve the quality of space, visibility, sales volume and product rotation.
Oct 1994 - Nov 1996
Team & coworkers

Colleagues at Independent Consultant

Other employees you can reach at marymckenna.info. View company contacts for 237 employees →

2 education records

Horácio Gentil P. António education

Licentiate Degree (Pre-Bologna), Degree In Business And Administration

Activities and Societies: Students'​ Association of the Univerity of Évora - Portugal• Vice-President of the Board of the Students'.

Post-Graduation, Marketing

Modules: Marketing I, Marketing II, Strategic Management, Consumer Behaviour, Marketing Research, Digital Marketing, Advertising &.

FAQ

Frequently asked questions about Horácio Gentil P. António

Quick answers generated from the profile data available on this page.

What company does Horácio Gentil P. António work for?

Horácio Gentil P. António works for Independent Consultant.

What is Horácio Gentil P. António's role at Independent Consultant?

Horácio Gentil P. António is listed as Sales Management | Sales Operations | Business Development | Business Management | Exports | FMCG at Independent Consultant.

What is Horácio Gentil P. António's email address?

AeroLeads has found 1 work email signal at @netcabo.pt for Horácio Gentil P. António at Independent Consultant.

Where is Horácio Gentil P. António based?

Horácio Gentil P. António is based in Lisbon, Lisbon, Portugal while working with Independent Consultant.

What companies has Horácio Gentil P. António worked for?

Horácio Gentil P. António has worked for Independent Consultant, Refriango, Drinco - Indústria De Bebidas, Sa - Capri Sun Group, Páginas Amarelas, and Ernesto De Sousa Ribeiro, S.A. (Faísca).

Who are Horácio Gentil P. António's colleagues at Independent Consultant?

Horácio Gentil P. António's colleagues at Independent Consultant include Varalakshmi Sridhar, Sivasubramanian Krish, Heather L. Dominiak, Susan Sautter Propp, and Sunaina Batra-Saha.

How can I contact Horácio Gentil P. António?

You can use AeroLeads to view verified contact signals for Horácio Gentil P. António at Independent Consultant, including work email, phone, and LinkedIn data when available.

What schools did Horácio Gentil P. António attend?

Horácio Gentil P. António holds Licentiate Degree (Pre-Bologna), Degree In Business And Administration from University Of Évora.

What skills is Horácio Gentil P. António known for?

Horácio Gentil P. António is listed with skills including Sales Management, Negotiation, Team Management, Business Strategy, Sales Process, Marketing, Digital Marketing, and Sales.

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