Hortense Canel
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Hortense Canel Email & Phone Number

Senior Brand and Marketing Manager at Bayard Jeunesse
Location: Greater Paris Metropolitan Region, France, France 9 work roles 1 school
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Current company
Bayard Jeunesse
Role
Senior Brand and Marketing Manager
Location
Greater Paris Metropolitan Region, France, France
Company size
173 employees

Who is Hortense Canel? Overview

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Hortense Canel is listed as Senior Brand and Marketing Manager at Bayard Jeunesse, a company with 173 employees, based in Greater Paris Metropolitan Region, France, France. AeroLeads shows a matched LinkedIn profile for Hortense Canel.

Hortense Canel previously worked as Senior Brand & Marketing Manager at Bayard Jeunesse and Senior Marketing Manager at Meetic. Hortense Canel holds Master, Marketing Et Stratégie from Neoma Business School.

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Bayard Jeunesse

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Profile bio

About Hortense Canel

With over 10 years of experience in B2C marketing, I prioritize consumer insights in every project. My extensive marketing background spans from generating and analyzing consumer insights to crafting brand strategies, including positioning, brand proposition, visual identity, and tone of voice. I also have significant experience in communication, content production, and public relations.I have a proven track record in managing multi-country and transversal marketing projects, particularly in successful brand launches and building brand awareness. As the lead for the development and execution of 360° European advertising campaigns, I'm highly skilled in communication, media planning (both offline and online), and optimizing campaigns (with the objective of performance).Key skills: Brand Strategy, Communication, Digital Marketing, International environment, Insights and Data Analysis, Results-oriented

Current workplace

Hortense Canel's current company

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Bayard Jeunesse
Bayard Jeunesse
Senior Brand and Marketing Manager
Paris, FR
Website
bayard-jeunesse.com
Employees
173
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9 roles

Hortense Canel work experience

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Senior Brand & Marketing Manager

Current
Bayard Jeunesse

Ville De Paris, Île-de-France, France

Leading 360° brand communications for Bayard Jeunesse and developing the marketing strategy across its various divisions, including press, publishing, audiovisual, audio, digital.

Feb 2024 - Present

Senior Marketing Manager

Meetic

In charge of the brand, responsible for the development and deployment of the European marketing strategy for brands aimed at singles aged 50+ (DisonsDemain/Ourtime/Zweisam), which became the leaders in the segment 5 years after their launch. Brand strategy:In charge of brand positioning (Tone of voice, visual identity, brand book elaboration) and guardian.

Mar 2019 - Sep 2023

Consumer & Market Research Manager / Brand Manager Europe

Meetic

Responsible for the definition, implementation and operation of Market Research for Meetic Europe.-Construction and implementation of the annual research plan by recommending the most relevant methodologies. Management of the associated budget (approx. €1M). Annual Brand Health Tracking in 6 to 8 European countries (+ Japan). Advertising Research (pre and.

Apr 2017 - Mar 2019

Consumer & Market Research Analyst - Europe

Meetic

Région De Paris, France

Under the direction of the Consumer & Market Research Manager, in charge of creating and deploying the various researches projects within Meetic Europe.

Sep 2013 - Apr 2017

Chargée D'Études Senior

Ipsos

Région De Paris, France

In charge of carrying out quantitative advertising researches from taking client briefs to analyzing the results and formulating operational recommendations.Main contact for 2 major accounts (JCDecaux and McDonald's).Putting results into perspective for creation of learnings on advertising efficiency.Post-test, pre-test – Ad’ hoc studies – TrackingSectors.

Jun 2010 - Sep 2013

Chef De Produit Junior L'Or De Maison Du Café

Jacobs Douwe Egberts

Internship within the Maison du Café Marketing team.Strategic analysis via distributor and consumer panels.Recommendations, implementation and monitoring of promotional actions (couponing, partnerships, POS)Management and monitoring of packaging projects (promo pack development, redesign of all packs in the range).Collaboration in the development of the.

Jul 2009 - Dec 2009

Etudes Commerciales, Promotions, Merchandising

Nestlé

Internship within the Category Marketing team of Nestlé Grand Froid (frozen foods).Management of La Laitière Trade Marketing operations (budget: €36K, POS, production, logistics, etc.)Development of the "frozen food" category speech via panel analyzes (development of brochures and sales tools).Responsibility for managing Smart (merchandising tool).

Jan 2009 - Jul 2009

Chargée D'Études Quantitatives

Kantar Millward Brown

Internship - Advertising pre-test and post-test / Brand Trackings

Jul 2007 - Dec 2007
Team & coworkers

Colleagues at Bayard Jeunesse

Other employees you can reach at bayard-jeunesse.com. View company contacts for 173 employees →

CH Clémentine Herbinet Clémentine Herbinet Colleague at Bayard JeunesseMunich, Bavaria, Germany, Germany View → JD Jeanne Descombes Jeanne Descombes Colleague at Bayard JeunesseParis, Île-de-France, France, France View → AL Axel Le Coat Axel Le Coat Colleague at Bayard JeunesseMontreal, Quebec, Canada, Canada View → CD Christel Desmaris Christel Desmaris Colleague at Bayard JeunesseGreater Marseille Metropolitan Area, France View → OV Olivia Villamy Olivia Villamy Colleague at Bayard JeunesseParis, Île-de-France, France, France View → DP Delphine Prigent Delphine Prigent Colleague at Bayard JeunesseGreater Paris Metropolitan Region, France View → MB Marion Bordier Marion Bordier Colleague at Bayard JeunesseGreater Paris Metropolitan Region, France View → SD Souheïla Dehmani Souheïla Dehmani Colleague at Bayard JeunesseToulouse, Occitanie, France, France View → SL Stéphanie Lamotte Stéphanie Lamotte Colleague at Bayard JeunesseDubai, United Arab Emirates, United Arab Emirates View → RS Rémy Samain Rémy Samain Colleague at Bayard JeunesseClichy, Île-de-France, France, France View →
1 education record

Hortense Canel education

FAQ

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What company does Hortense Canel work for?

Hortense Canel works for Bayard Jeunesse.

What is Hortense Canel's role at Bayard Jeunesse?

Hortense Canel is listed as Senior Brand and Marketing Manager at Bayard Jeunesse.

Where is Hortense Canel based?

Hortense Canel is based in Greater Paris Metropolitan Region, France, France while working with Bayard Jeunesse.

What companies has Hortense Canel worked for?

Hortense Canel has worked for Bayard Jeunesse, Meetic, Ipsos, Jacobs Douwe Egberts, and Nestlé.

Who are Hortense Canel's colleagues at Bayard Jeunesse?

Hortense Canel's colleagues at Bayard Jeunesse include Clémentine Herbinet, Jeanne Descombes, Axel Le Coat, Christel Desmaris, and Olivia Villamy.

How can I contact Hortense Canel?

You can use AeroLeads to view verified contact signals for Hortense Canel at Bayard Jeunesse, including work email, phone, and LinkedIn data when available.

What schools did Hortense Canel attend?

Hortense Canel holds Master, Marketing Et Stratégie from Neoma Business School.

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