Key Responsibilities:Strategy and Planning:Developed and executed B2B and B2C marketing and PR strategies for domestic and export markets.Updated and built new designs and messages for own brands and private label products.Tendering, contracting, and maintaining daily communication with suppliers and agencies.Planned and continuously controlled the annual marketing budget.Product Development and Brand Management:Rebuilt the Márka, Adrenalin, Gyöngy and Kobra brand: repositioned it, designed new visuals, and created new messaging for target groups. Expanded the product range.Designed and produced POS (Point of Sale) materials.Planned and procured promotional products.Managed ATL and BTL campaigns.Provided marketing support for private label products for business partners.Market Research and Analysis:Conducted continuous benchmark and market analyses to support marketing and sales strategies.Managed and analyzed consumer research.Communication:Developed communication tools (newsletters, PR articles, DM letters, websites, presentations, portfolio catalogues) – wrote, edited, and coordinated these materials.Maintained daily communication with consumers through social media channels.Researched and implemented new communication tools.Event Management:Organized, managed, and evaluated national and international professional exhibitions.Organized and managed partner events and corporate programs (e.g., factory inauguration events).Represented the company at sponsored events.Key Achievements:Market Share Growth: Increased Márka’s market share from 4,2% to 16,8%.Sales Growth: Achieved 40-60% annual growth in sales volume.Awards: Promotion of the Year 2024, Marketing Diamond Awards 2022, MagyarBrands, Superbrands.

General task: Planning, creating, set-up and using of creative, marketing tools for the group according its strategy (energy drink, mineral water, soft drinks, vinegar).Strategy:Creating marketing and PR strategy for B2B and B2C channels / for local and export markets.Update and building new design for every member of the group.Tendering, contracting and daily contact with suppliers and agencies.Planning and continuous control of annual budget.Product-development and brand management:Rebuilding of brands (WATT, Veritas Gold, Aquarius, Chef, Queen): re-positioning, new designs, creating new message for the target groups. Expansion of product range.Planning and production of POS tools.Planning and purchasing of promotional productsManagement of actions and campaigns (ATL, BTL).Marketing support of Private Label products for business partners.Search:Continuous benchmark and market-analyses regarding marketing and sales.Management of consumer searches.Communication:Preparing of communication tools about companies of the group, about their products and services (newsletters, PR articles in professional journals, DM letters, website-s, presentations and portfolio-catalogues) – writing, editing and coordinationDaily communication / contact with consumers at community portals.Planning, research and using of new communication tools. Events:Organizing, managing and evaluating international and domestic professional exhibitions Organizing, managing and evaluating partner events, company programmes (protocol events like inauguration of factory)Representation at sponsored events – concerts, sport-programs, music awards etc.

General task: Development of creative and communicational strategy, preparing marketing solutions, establishment and usage of the system; self-sufficient management of marketing department.Strategy:Active participation in strategic and business developmentDevelopment of marketing strategy for the export and domestic marketAnnual budget calculation and constant controlBusiness development:Active participation in forming the programme of acquisition in the export markets Defining potential clientsDevelopment of support system of Export Front-Office and domestic sales Negotiations with international strategic partners, keeping contactResearch:Marketing and sales reports, analysis for 27 countriesConstant competitor-market research in marketing and commercial point of view, benchmarkingCommunication:Preparing communicational materials (newsletter, dm-marketing, webpage, presentations, promotions, catalogue) – text writing, editing, coordination of distribution, control and follow upPlanning of new communicational channels, monitoring and usageDevelopment and actuation of the efficient inside communication Programme organization:Organizing, managing and evaluating international and domestic professional exhibitions Managing and evaluating partner events, company programmes