Meghan Hosely Email & Phone Number

Madison, Wi, Us

Collaborated with marketing team members to produce content in the form of blogs, eBooks, white papers or infographics in line with their quarterly campaignsWorked with subject matter experts to help position them as industry thought leaders by producing content relevant to their expertiseCreated and launched two surveys to address common challenges faced in the industry; assisted with writing and publishing trend reports following each surveyCoordinated an agile editorial calendar to promote content variation between each line of business within AdvarraDeveloped and executed Advarra’s content marketing strategy on a quarterly basis to ensure goals are metAssisted with the Advarra website relaunch by reviewing each product page to ensure consistent voice, tone and grammar while properly highlighting each productConducted a content audit for the blogs on Advarra’s website to review and analyzed the performance of each piece

Positively modeled and reinforced YMCA’s core values, mission statement, and relationship-building skills in all interactions Developed annual operating goals, objectives and plan for the marketing and communications area Monitored the achievement of this plan, taking appropriate action to ensure the goals and objectives are metDeveloped, produced, and distributed program information such as print and online ads, direct mail pieces, website content, social media content, and implementation toolkits necessary to promote assigned programs, in accordance with membership and marketing plans Generated and maintained web and social media advertising content, published the monthly newsletter and other email blasts internal and externalPrepared and coordinated marketing budgets to develop forecasts and manage customized reports Conducted a trend analysis of data and made recommendations while maintaining a positive fiscal positionMaintained and updated YMCA website to reflect program changes, upcoming events, and information for current and prospective Y members

Eau Claire

Wrote, edited, and distributed information on YMCA programs, projects and special events to the local print, TV and radio media outlets and other sources of potential participants and/or supportersAssisted with the maintenance of Eau Claire YMCA social media sitesInterviewed YMCA members and writing member profilesMaintained signage/flyers throughout the facility in accordance with national branding standard

Regularly pitched and developed pieces about The Blugold Mile, Eau Claire MarathonPromoted and advocated for The Blugold Mile event wherever possibleParticipated in regular meetings to develop and execute strategy