Irene Ho Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

- Led paid customer acquisition and creative growth strategy for Curology's new sister brand, Agency. Scaled monthly media budgets 7x to $2M+ and grew subscriber base 3.5x YoY at a flat CAC.- Executed new channel tests (TikTok, SEM, affiliate, YouTube) driving user acquisition and improving aided brand awareness +46% among the target audiences- Scaled Meta channel budgets 3x, driving 250% incremental conversions & 2% brand lift.- Built UGC sourcing + creative testing pipeline; expanded testimonial content to 50% of Meta spend and scaled TikTok to 35% of total media spend.- A/B tested Free Trial offer creative on subscription metrics, which resulted in -34% lower CAC & +71% stronger D33 ROAS on TikTok.- Served as key stakeholder in GTM strategy by building UA creative roadmaps + coordinating with external agencies to align on company-wide messaging and strategy.- Collaborated with the product team to identify additional growth opportunities to fuel user acquisition, planning projects for landing page optimization and promo testing.

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

- Oversaw paid social strategy across 7 clients in various industries from beauty & home goods to B2B software, managing budgets > $700k on Facebook, LinkedIn, Pinterest, and Snapchat campaigns.- Improved an e-commerce private-label program’s ROAS +17% QoQ through a consolidated account restructure and creative testing.- Scaled Facebook Prospecting investment +78% QoQ as a channel expansion test, resulting in +353% incremental MQLs (+22% vs targets) for a B2B human insights platform.- Presented quarterly business reviews to detail trending performance, test learnings, and future strategic opportunities to executive team members,- Customized backend reporting dashboards to accurately analyze performance metrics and provide actionable recommendations.- Mentored a team of 4 analysts simultaneously and led trainings to expand upon social knowledge.

San Francisco, California, Us

San Francisco, California, Us

Santa Monica, California, Us

Starz, a Lionsgate company, is an entertainment company, providing a premium SVOD service targeting worldwide and diverse audiences through renowned original content like "Power" and "Vida" as well as an extensive movie library. - Built a go-to-market deck in anticipation of the STARZPLAY OTT service’s expansion into new international territories through partnerships with distributors and telecom companies- Manipulated Amazon channel data to create a KPI that reports the top-15 titles per territory- Monitored social media accounts (IG, FB, TW, YT) and compared to competitors to find insights and opportunities to improve engagement - Created reports based on analyzation of merchandising compiled & tracked over 40 days with high-performing content to form observations and recommendations regarding channel and title placements on the Amazon pages- Constructed an international content database of 90+ shows containing target demographics, IMDb ratings, WikiPage & Google search trends, etc. to facilitate future program acquisitions- Attended weekly marketing meetings/calls with media agencies to discuss social and marketing strategy

Enrou is an online marketplace that values ethical shopping by empowerment of vendors centered in developing countries. - Collaborated with marketing and blog teams to create visual content for social media platforms, blog pieces, and the website- Organized both lifestyle and e-commerce shoots for Enrou's lookbooks, product pages, and blog pieces- Strategized with the Enrou Core Members to establish the brand voice and creative process- Evaluated the success of marketing campaigns and worked alongside the marketing team to increase engagement

Fountain Valley, Ca, Us

Kingston Technology leads globally as the largest independent manufacturer of memory enhancement products and computer solutions. - Accelerated search for 20,000+ creative files through data asset organization/management- Managed talent, set, and equipment during photo/video shoots for our YouTube channels or social media posts- Curated scripts for DIY in 5 videos on Kingston's YouTube channel based on exploration of topics of interest surrounding quick and easy technology tips and guidance- Conducted SEO and other market research related to Kingston's products- Updated the company's overview presentation that is shown to employees and potential business partners