Irene Ho Email and Phone Number
San Francisco, California
Irene Ho's Location
San Francisco, California, United States, United States
Irene Ho's Contact Details
Irene Ho work email
- Valid
- Valid
- Valid
Irene Ho personal email
n/a
About Irene Ho
Irene Ho is a Growth Marketing @ Hinge Health at Hinge Health. She possess expertise in marketing, public relations, photography, digital marketing, social media marketing and 16 more skills. She is proficient in Chinese Mandarin.
Irene Ho's Current Company Details
Hinge Health
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Growth Marketing @ Hinge Health
San Francisco, California
- Website:
- hingehealth.com
Irene Ho Work Experience Details
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Growth MarketingHinge Health 2024 - PresentSan Francisco, California, Us
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Growth Marketing ManagerCurology Sep 2023 - 2024San Francisco, California, Us- Led paid customer acquisition and creative growth strategy for Curology's new sister brand, Agency. Scaled monthly media budgets 7x to $2M+ and grew subscriber base 3.5x YoY at a flat CAC.- Executed new channel tests (TikTok, SEM, affiliate, YouTube) driving user acquisition and improving aided brand awareness +46% among the target audiences- Scaled Meta channel budgets 3x, driving 250% incremental conversions & 2% brand lift.- Built UGC sourcing + creative testing pipeline; expanded testimonial content to 50% of Meta spend and scaled TikTok to 35% of total media spend.- A/B tested Free Trial offer creative on subscription metrics, which resulted in -34% lower CAC & +71% stronger D33 ROAS on TikTok.- Served as key stakeholder in GTM strategy by building UA creative roadmaps + coordinating with external agencies to align on company-wide messaging and strategy.- Collaborated with the product team to identify additional growth opportunities to fuel user acquisition, planning projects for landing page optimization and promo testing. -
Growth Marketing Associate ManagerCurology Feb 2023 - Sep 2023San Francisco, California, Us
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Growth Marketing AssociateCurology Feb 2022 - Jan 2023San Francisco, California, Us
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Senior Account ManagerMetric Theory | A Media.Monks Company Dec 2021 - Feb 2022San Francisco, California, Us- Oversaw paid social strategy across 7 clients in various industries from beauty & home goods to B2B software, managing budgets > $700k on Facebook, LinkedIn, Pinterest, and Snapchat campaigns.- Improved an e-commerce private-label program’s ROAS +17% QoQ through a consolidated account restructure and creative testing.- Scaled Facebook Prospecting investment +78% QoQ as a channel expansion test, resulting in +353% incremental MQLs (+22% vs targets) for a B2B human insights platform.- Presented quarterly business reviews to detail trending performance, test learnings, and future strategic opportunities to executive team members,- Customized backend reporting dashboards to accurately analyze performance metrics and provide actionable recommendations.- Mentored a team of 4 analysts simultaneously and led trainings to expand upon social knowledge. -
Account ManagerMetric Theory | A Media.Monks Company Dec 2020 - Dec 2021San Francisco, California, Us
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Paid Social AnalystMetric Theory | A Media.Monks Company Jan 2020 - Nov 2020San Francisco, California, Us
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International Marketing & Ops InternStarz Jun 2018 - Aug 2018Santa Monica, California, UsStarz, a Lionsgate company, is an entertainment company, providing a premium SVOD service targeting worldwide and diverse audiences through renowned original content like "Power" and "Vida" as well as an extensive movie library. - Built a go-to-market deck in anticipation of the STARZPLAY OTT service’s expansion into new international territories through partnerships with distributors and telecom companies- Manipulated Amazon channel data to create a KPI that reports the top-15 titles per territory- Monitored social media accounts (IG, FB, TW, YT) and compared to competitors to find insights and opportunities to improve engagement - Created reports based on analyzation of merchandising compiled & tracked over 40 days with high-performing content to form observations and recommendations regarding channel and title placements on the Amazon pages- Constructed an international content database of 90+ shows containing target demographics, IMDb ratings, WikiPage & Google search trends, etc. to facilitate future program acquisitions- Attended weekly marketing meetings/calls with media agencies to discuss social and marketing strategy -
Creative InternEnrou Aug 2016 - Dec 2016Enrou is an online marketplace that values ethical shopping by empowerment of vendors centered in developing countries. - Collaborated with marketing and blog teams to create visual content for social media platforms, blog pieces, and the website- Organized both lifestyle and e-commerce shoots for Enrou's lookbooks, product pages, and blog pieces- Strategized with the Enrou Core Members to establish the brand voice and creative process- Evaluated the success of marketing campaigns and worked alongside the marketing team to increase engagement -
Creative & Marketing InternKingston Jun 2016 - Sep 2016Fountain Valley, Ca, UsKingston Technology leads globally as the largest independent manufacturer of memory enhancement products and computer solutions. - Accelerated search for 20,000+ creative files through data asset organization/management- Managed talent, set, and equipment during photo/video shoots for our YouTube channels or social media posts- Curated scripts for DIY in 5 videos on Kingston's YouTube channel based on exploration of topics of interest surrounding quick and easy technology tips and guidance- Conducted SEO and other market research related to Kingston's products- Updated the company's overview presentation that is shown to employees and potential business partners
Irene Ho Skills
Marketing
Public Relations
Photography
Digital Marketing
Social Media Marketing
Content Development
Creative Strategy
Brand Development
Microsoft Office
Lightroom
Photoshop
Google Applications
Microsoft Excel
Microsoft Word
Powerpoint
C++
Public Speaking
Teamwork
Leadership
Search Engine Optimization
Adobe Illustrator
Irene Ho Education Details
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UclaCognitive Science Minor
Frequently Asked Questions about Irene Ho
What company does Irene Ho work for?
Irene Ho works for Hinge Health
What is Irene Ho's role at the current company?
Irene Ho's current role is Growth Marketing @ Hinge Health.
What is Irene Ho's email address?
Irene Ho's email address is ih****@****ogy.com
What schools did Irene Ho attend?
Irene Ho attended Ucla.
What skills is Irene Ho known for?
Irene Ho has skills like Marketing, Public Relations, Photography, Digital Marketing, Social Media Marketing, Content Development, Creative Strategy, Brand Development, Microsoft Office, Lightroom, Photoshop, Google Applications.
Who are Irene Ho's colleagues?
Irene Ho's colleagues are Shelby Mortemore, Nbc-Hwc, Arielle Slam, Christopher Fradella, Melissa Farrell, Dana Sullivan, Manny Cabrera, Luigia Castaneda.
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