Senior Package Designer
Dallas, Texas, United States
• Created Packaging, Point of Sale, Trade and Consumer Ads from concept to production for CPG brands including nationally distributed brands Bodycology, Cantu, Dr. Teal's and Piper's Perfumery.• Developed original concepts for new brands by conducting competitive and trend research and forming strategic directions for a variety of target markets and demographics.• Provided creative solutions for line extensions while ensuring brand continuity.• Created and maintained Brand Style Guides to protect brand vision and deliver a cohesive identity across multiple touch points.• Generated cost-effective, production-ready art and oversee the print process.• Designed overall vision and executed all packaging of extensive seasonal gift set programs for Wal-Mart, Target and other Food/Drug/Mass chains. • Produced artwork compliant with FDA requirements and rigorous third party testing.• Successfully teamed with Brand Managers, Marketing and Operations under tight deadlines, prioritizing multiple projects with little supervision.