Howard Friedman Email & Phone Number

San Antonio, Texas, Us

Frost & Sullivan is a growth partnership company founded in 1961. With 40 global offices and 1,800 industry consultants, market research analysts, technology analysts and economists, we are focused on helping our clients achieve transformational growth, as they work through an economic environment dominated by accelerating change, increasing risk and the powerful disruptive impact of the conversion of new business models, disruptive technologies and mega trends on their industry.Frost & Sullivan is the world leader in growth consulting and the integrated areas of technology research, market research, mega trends, economic research, best practices, training, customer research, competitive intelligence, and corporate strategy.

Independent new business development and marketing strategy consultant. Analyze competitive strengths & weaknesses, prepare market assessments and research, develop marketing strategies, identify alliance / partnership prospects and conduct business development selling. Client list includes: marketing agencies, integrated media companies, trade show organizers, cosmetics & beauty care company, technology firms, medical device manufacturers and international trade associations.- Conducted strategy and sales consulting for the launch of the only dedicated B2B event for animation professionals. Sold-out the event for exhibitors.- Helped create 30 company prospective pipeline for marketing/promotion agency in 3 months.- Repositioned industry leading tradeshow with increases of 20% in revenues and 40% in buyers.- Conducted primary marketing research and developed marketing strategy that resulted in a +$1MM product launch for trade association.- Increased sales by 40% in just 6 months for privately held beauty care company with marketing and business development activities.- Identified, negotiated and closed 16 industry alliances in 6 weeks for trade show organizer.-As interim VP of Sales for dental implant company, led internal/external sales team to record revenue levels in less than 3 months.

Redwood City, Ca, Us

Pacific Consulting Group (PCG) specializes in innovative life science industry market research and service/product optimization. The company developed a low-cost, technology platform enabling quick and cost-effective studies among providers, users, influencers and payors that address important drivers of success: market size, product features and design, pricing, and positioning. Services include qualitative and quantitative research for both the pre-launch and post-launch phases of product innovation, such as: market needs analysis, positioning development, customer satisfaction and loyalty tracking, product optimization modeling, qualitative and ethnographic research, concept testing, user experience, and sales effectiveness.

London, Gb

Event Director for UBM Canon's North American trade shows.Senior product manager responsible for strategy and tactical execution of a portfolio of trade shows in the USA and Canada including: Factory Automation / Assembly, Design, Manufacturing, Packaging, Plastics, Powder Process Manufacturing, Quality, Medical Devices, Cosmetics / Personal Care. Identify and negotiate partner alliances with associations, universities and organizations to enhance content and intellectual property (IP). Research and evaluate niche expansions to drive incremental growth. Integrate new business acquisitions. Provide market and product expertise to increase sales force effectiveness. Assist clients enhance their lead generation results. Led launch of new products.

GreatVets.com uniquely helps pet owners learn about and compare quality veterinary care options in their local area. GreatVets.com proactively markets veterinary practices via Internet, social media and traditional media to help increase their revenue. We showcase veterinarians' education, experience, equipment, practice information and treatment philosophy. Patented technology facilitates appointment setting.Built alliance partnership with the largest regional veterinary association in the USA (800 members) to add value to members through sharing content and best practices.

Los Angeles, Ca, Us

- Led 12 member sales team to record revenue growth levels including highest monthly gross sales in company history (120%).- Increased year-on-year sales by 60% in first 9 months.- Refined marketing tools to facilitate sales of services that help dentists increase revenues from current patients.- Developed selling strategy and programs to liquidate excess inventory.

Abilities Expo events, located in Metro NYC, Anaheim, Chicago and Atlanta bring together the disabled community, family, caregivers, healthcare professionals and organizations and suppliers that provide product and service solutions.-Led the key account retention sales and sponsorship efforts during event ownership transition.-Identified and negotiated multiple co-marketing partnership agreements to increase events' values for participants and to reduce marketing expenditures.

New York, Ny, Us

Senior manager with full P&L for a $20 million portfolio of tradeshows for suppliers of discount and variety merchandise to value-based retailers- ASD/AMD tradeshow. Also publisher of trade publications and website serving the same niche.- Launched $750,000 product in only 5 months.- Increased sales of sponsorship and web products by 50%

London, Uk, Gb

General Manager with full P&L responsibility for a $17MM portfolio of tradeshow media properties. Managed events in the following sectors: travel/tourism, manufacturing, technology, packaging, supply-chain and beverages.- Increased profitability of one business unit by 80% in two years.- Exceeded profit goals by 15%, while increasing margins via pricing and cost controls.- Created partnerships with key exhibitor customers, increasing their sales results by 300%.- Launched two new tradeshows and doubled market penetration.- Integrated two multi-million dollar acquisitions.

Mba, Marketing / Management

Bachelor Of Science - Bs, Business Administration