Josh Howard Email & Phone Number

Newton, Nh, Us

Boston, Ma, Us

• Led methodology & visualization workstreams for enterprise-wide marketing measurement platform redesign.• Developed in-house multi-touch attribution (MTA) model for all owned marketing touchpoints.• Served on internal governance board for enterprise-wide A/B testing to ensure best practices.

Boston, Ma, Us

• Developed a framework to measure personalized digital marketing content for a firm with $5T AUM.• Designed an interactive dashboard to quantify impact of an educational newsletter program with 7M+ subscribers.

Baltimore, Maryland, Us

• Interpreted daily business results for the $1.5B+ North America Direct-to-Consumer business, communicating with senior leadership.• Led the development of an analytics center of excellence for North America in collaboration with wholesale partners.• Governed the North America customer data warehouse and implemented Adobe Analytics enterprise-wide.• Developed a long-range plan for Direct-to-Consumer business, focusing on sales, profitability, category investments, and customer targets.

Baltimore, Maryland, Us

Responsible for the comprehensive assessment of the Under Armour North America Ecommerce business and accountable to leadership for delivering the actionable insights and business recommendations necessary to meet our financial plans.Leverage a broad array of analytic tools (Adobe Analytics, SAS, R, Python, Tableau) to drive optimizations across our marketing, merchandising, and site content portfolios.Lead all weekly and monthly performance reviews and executive presentations, assessing and speaking to risk / opportunity across various time horizons. Partner with our finance, planning, and other cross-functional partners to set the strategic and tactical cadence for the business.Manage a small team of analysts with a focus on customer analytics and marketing optimization

Baltimore, Maryland, Us

Baltimore, Maryland, Us

Deliver actionable insights to marketing, merchandising, planning, UX, and customer service teams.Support the Manager of Web Analytics with reporting and analysis related to web optimization efforts, marketing plan development, A/B testing, personalization and program measurement and performance. Collaborate cross-functionally to develop accurate demand and traffic plans for NA Ecom sites. Report performance versus plan, including identifying sources of variance and evaluating risk to plan. Lead weekly business review meetings; keep records of key events for future reporting and forecasting.

Stratham, Nh, Us

Forecast daily KPI performance in alignment with marketing inputs and current and historical trends. Project manage the A/B testing initiative by working with the Monetate team to implement over 100 A/B tests, personalization, and A/B and MV tests. Responsible for the early adoption of Dynamic Testing through Monetate. Drove the cross-functional initiative to integrate Clicktale heat-mapping software with the Monetate testing tool to deliver advanced UX insights.Manage the relationship with SEO partner, iProspect. Ensure that our SEO initiatives drive incremental organic traffic and maintain the structural health of the website. Implemented schema mark-up to provide a richer experience in SERPs. Lead a cross-functional team of operations, supply chain, marketing, and e-commerce personnel from both Timberland and VF to develop a best-in-class consumer-facing fulfillment program.Coordinate with finance and planning teams to develop monthly KPI forecasts.

Stratham, Nh, Us

Monitor, analyze and report performance of website using site analytics tools such as Google Analytics and Omniture, focusing on key business metrics that drive the business including, but not limited to; traffic drivers, site sales, conversion, site experience, site functionality, etc. Collaborate with members of the Ecommerce team as well as Merchandising, Creative, and Brand Marketing teams to provide analytic support to measure performance of efforts. Assist end-users in identifying key performance indicators for their areas and proactively share knowledge and learnings. Maintain daily and weekly dashboards. Support the creation and on-going maintenance of daily, and weekly KPIs. Assist in gathering and analyzing consumer feedback to inform product, website, or operational enhancements. Support special projects and ad-hoc analysis as required.

Orlando, Florida, Us

Coordinated brand development and brand consistency initiatives. Evaluated analytics derived from a network of more than a hundred websites with 4.3 million annual visitors to identify weaknesses in the user interface and improve conversion rates. Developed interdepartmental training materials to codify understanding of external brands, internal programs, and market niche. Drafted press releases and analyze internal data in relation to industry trends. Designed infographics, videos, and blogs for content marketing and social media campaigns.

Bachelor Of Arts (B.A.), History

Master Of Business Administration - Mba, Concentrations In Marketing & Finance

High School