Creating beautiful, engaging and inspiring work with my fellow event professionals, within the WhiteSpace collective. A fresh, hybrid way of designing, producing and delivering live events. Designed - Produced - Delivered

As well as my Creative Direction work which now leads in my skill set, I still stay true to my roots and continue to design entertainment productions from time to time. I have designed costumes and sets for musicals, opera and drama productions all over the World. Countries worked in include : Hungary, UK, Romania, Switzerland, Norway, Russia, Denmark, Sweden, Finland, Brazil, Spain.In Hungary I have designed for Nemzeti Szinhaz (National Theatre of Hungary) and many other leading houses including the Madach Theatre.In my earlier career days I worked as an Art Director and Production Designer for BBC, SKY, Channel 5, Channel 4 / S4C, Scottish Television, Ginger Productions.

Event Design, experiential event design, exhibition design and conceptualising for premium Asian food brands event caterers and for independent high net worth clients around the World.Also creative directed on Brand refreshes and communications strategies for the same.Clients included high net worth Asian brands, Hinduja and Jindal Families, Japanese Tobacco International.

Heading up the Creative Department at Flash. Pitching and winning large scale entertainment contracts, such as the entertainment programming for Expo2020. Also winning pitches for introducing sporting brands to the UAE such as NBA, and creating new cultural IPs for government and private sector entities.

Short tenure at Action Impact due to the effects of the Covid pandemic on the company.

Creating award winning live events with unique creative propositions. Winning and delivering iconic events such as the UAE Papal Visit, government launches such as 10X, and State visits such as the Chinese State Visit. Extensive awards ceremony creation and brand activations and launches for Rolex and Audemars Piguet.

Creative Direction working with remote and in-house teams of talented creatives across a wide variety of projects spanning multiple event genres.

Head of Event and Communications Design at QMDI, Qatar Foundation Joint VentureRestructured the Design Studio, creating a business plan and new vision for the Studio.Mentored and led Studio and Project managers across Live and PCO contracts.Retained business, won significant new business with government ministries and contributed to the business making its first healthy profit since inception.

Set up and structured the new event division for the event catering and restaurant group Chakra.Devised creative strategies and executed them through a team of full time and freelance employees.Designed all events executed in exclusive heritage properties and temporary structures.Handled all proposal evaluations, creative responses to them and led all pitches to a select group of high net worth clients.Client list included : 3i, Edwardian Group (Mayfair Hotel and Radisson Blu), Perscent, Eros Entertainment, Veetee Rice, Westrock et al.