Howard Sherman

Howard Sherman Email and Phone Number

Content Marketing, Sales and Business Development Consultant to Tech-Driven Startups @ Provincetown Independent
Howard Sherman's Location
New York, New York, United States, United States
Howard Sherman's Contact Details

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About Howard Sherman

General manager, marketer, business development professional and journalist who helped launch or lead 8 online news and info businesses - including 4 for The New York Times Company. Skilled seller of SaaS solutions. Expertise: Content marketing, search engine optimization, product design and managing teams. Skills trainer and advisor for East African businesses.-Sales, marketing and mobile technology consultant for 6 social enterprises focused on Africa rural poor and middle class. Strategic advisor for two media companies covering news across the African continent. - Fellowship, Grameen Foundation (Africa): Led sales, marketing and customer success efforts for mobile field force management, data collection and analysis SaaS product for Social Enterprises and NGOs. - General Manager, Emerging Business, About, Inc. (Now Dotdash Meredith): Oversaw P&L, product and technology for 2 business units at New York Times subsidiary - ConsumerSearch (product reviews) and CalorieCount (wellness community and healthy living mobile app). Launched NYTCO lifestyle content service.-VP Content, SmartBrief: Managed editorial strategy for online business news service reaching 900,000+ industry executives. Oversaw production of 50+ email newsletters and industry news feeds. -SR VP Content, About.com: Managed editorial content for network of 500 sites highly ranked in news and info. Contributed to 74% yearly organic traffic increase (209M to 363M monthly page views). Supervised 30 editors, designers and product managers.-Content Editor, New York Times Digital: Launched NYT online city guide. Directed daily news, arts and entertainment coverage. -Senior Online Editor, Yahoo! Internet Life Magazine: Created content for Yahoo! portal and ran Ziff Davis website on Internet culture. Increased yearly site traffic by nearly 200%. -Marketing Director, PSINET Pipeline: One of NYC's first and largest Internet service providers. Managed software distribution, ad campaigns and content. -City Hall Reporter, Hartford Courant, Hartford Connecticut

Howard Sherman's Current Company Details
Provincetown Independent

Provincetown Independent

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Content Marketing, Sales and Business Development Consultant to Tech-Driven Startups
Howard Sherman Work Experience Details
  • Provincetown Independent
    Online Marketing Consultant
    Provincetown Independent Apr 2024 - Present
    Provincetown, Massachusetts, United States
    Helped increase brand awareness of this newspaper's nonprofit partner, The Local Journalism Project, an organization promoting local journalism with financial, educational and other support to aspiring reporters. Developed and implement online marketing strategy through website redesign, new content and search engine optimization.
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  • Taroworks
    Sales, Marketing & Business Development Consultant
    Taroworks Sep 2016 - Mar 2022
    Washington, District Of Columbia, United States
    Managed Sub-Saharan Africa sales for this SaaS company, which offers mobile CRM and field force management tools. Developed and currently oversees content marketing program that is increasing inbound leads and building social enterprise brand. Responsible for search engine optimization, search engine marketing and social media presence. Advised on website redesign. Based on the preliminary results of search engine optimization, website redesign and content marketing recommendations, TaroWorks saw a 30% year-over-year increase in site visits and a doubling in monthly sales leads.
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  • Shortlist Professionals
    Online Marketing Consultant
    Shortlist Professionals Apr 2019 - Feb 2022
    Nairobi, Kenya
    Developed strategy to enhance online sales lead generation and brand promotion for this recruiting technology and human resources consulting company. Work included data analysis and review of current marketing efforts, assessment of challenges and opportunities and recommendations for scaling current programs as well as creating new initiatives. Helped implement recommendations including selection and launch of marketing automation and CRM tools, creation of KPI dashboard, optimization of website content for search engines, creation of content marketing campaign and development of lead generation data capture forms.
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  • Blueinventure
    Online Marketing Consultant
    Blueinventure Feb 2018 - Sep 2018
    Nairobi, Kenya
    Developed and helped implement online marketing strategy to increase brand awareness and sales lead generation for this business advisory firm. Work included website redesign; content marketing program; search engine optimization; lead generation, tracking and conversion and KPI development.
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  • Msurvey™
    Customer Success & Support Advisor
    Msurvey™ Jul 2016 - Sep 2016
    Nairobi, Kenya
    Assessed this SMS-based mobile survey company's customer success and customer support efforts, provided recommendations for enhancements to those programs and produced content products, which addressed needs and challenges identified.
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  • Alu Education
    Lead Conversion And Metrics Consultant
    Alu Education Dec 2015 - Mar 2016
    Mauritius
    Made design changes to increase website lead conversion and proposed further enhancements to this Pan African university's online admissions recruiting and marketing efforts. Conducted admissions and marketing data assessment, built admissions and marketing "Key Performance Indicators" and created metrics dashboard.
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  • Taroworks
    Search Engine Optimization And Content Marketing Consultant
    Taroworks Jun 2015 - Jan 2016
    San Francisco Bay Area
    Developed and helped implement SEO, content creation and other marketing strategies for this Grameen Foundation social enterprise, which sells mobile data collection and analysis software used for M&E and field force management in developing countries.
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  • Solar Sister
    Mobile Data Collection And Analysis Consultant
    Solar Sister Mar 2015 - Jun 2015
    Washington D.C. Metro Area
    Managed assessment, development and rollout of mobile data collection and analysis tools for this Africa-based social enterprise, which empowers women by helping them sell solar lighting products in Uganda, Tanzania and Nigeria. Reduced inventory and sales data entry time and expanded M&E capabilities.
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  • Grameen Foundation
    Manager, Business Development And Marketing - Taroworks (Foundation Fellowship - Africa)
    Grameen Foundation Sep 2013 - Aug 2014
    Nairobi, Kenya
    • One of nine individuals selected from over 1,000 applicants for paid one-year fellowship with international nonprofit. Grameen Foundation helps alleviate poverty using mobile technology to give poor access to financial services and information on agriculture and health. • Met career goal of gaining international business experience by managing sales, marketing and business development in Africa for Grameen's TaroWorks group. Business unit sells SaaS mobile field force management platform with data collection and analysis tools integrated with Salesforce.com and optimized for social enterprises and NGOs.• Developed robust pipeline of 40 qualified sales leads over eight months and converted 12% to paid TaroWorks subscribers. Referred 17 solid remaining opportunities to colleagues at completion of fellowship.• Led account management effort to resolve major customer’s product problems and avoid contract cancellation. Successful outcome resulted in contract renewal which increased revenue from that client by 100%.• Expanded product line by helping create professional services program with training, customer support and consulting as add-on to basic software license fee. Sold first-ever services package building momentum for strong new revenue stream. • Gave presentation at Catholic Relief Services annual ICT4D Conference in Nairobi to nonprofit technology professionals about challenges and opportunities of mobile data collection, trend analysis and field force management.
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  • About.Com
    General Manager, Emerging Business, About, Inc. (Now Dotdash Meredith)
    About.Com Feb 2007 - Feb 2013
    Greater New York City Area
    Oversaw P&L, content, product, & technology for two business units at IAC subsidiary About, Inc. - ConsumerSearch.com (a top-ranked product review site) and CalorieCount.com (one of the largest online communities offering tools and support to promote healthy living).ConsumerSearch: Helped increase revenue by 103% from $4.6 million in 2007 to $9.3 million in 2010. Generated EBITDA margins as high as 40%. Managed team of 23 editors, software developers, product managers, designers and revenue producers. Negotiated complex business agreements and managed seven-figure expense budget. Helped develop technology to automatically distribute content to social media platforms using natural language processing.CalorieCount.com: Built large and active online community of dieters, driving significant search engine traffic, launching compelling promotional campaigns and expanding into mobile. Overall revenue and desktop traffic increased by 140% and 170% from 2008 to 2012 with nearly 2.5 million iPhone and Android app downloads.Vice President Content, LifeWire: Co-founder of content syndication business funded by The New York Times Company to create low-cost, high-quality original lifestyle news and information content for major online publishers. Developed content for CNN.com, Weather.com and About.com. Built network of freelance writers and innovative content management system. Developed article ideas and edited the most complicated, sensitive pieces.
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  • Smartbrief, Inc.
    Vp Content
    Smartbrief, Inc. Jul 2003 - Jan 2007
    Washington D.C. Metro Area
    SmartBrief is a Washington, D.C.-based Internet content company that distributes business news and information via e-mail and news feeds to nearly 3 million subscribers across most major industries.Vice President, Content • Directed editorial and product development for daily online business news service read by more than 900,000 executives across multiple industries. • Oversaw production of over 50 e-mail newsletters and Web-based news feeds covering media, technology, finance, health, travel, real estate, education and foreign affairs.• Managed team of 20 editors, copy editors and freelance writers who aggregated content from close to 2,000 online major media and trade sources.• Advised CEO of 45-person company on business strategy.• Launched 25 news services adding more than 300,000 subscribers.• Created revenue-generating content products including video news service and series of special reports on topics ranging from obesity to RFID technology.• Decreased editorial costs and increased productivity by developing technology to automate daily news searches.
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  • About, Inc.
    Svp Content
    About, Inc. 2000 - 2002
    Greater New York City Area
    Senior Vice President, Content • Oversaw creation of all content for network of nearly 500 Web sites that drove Internet’s seventh largest Web property (Nielsen/NetRatings, July, 2002). • Set editorial direction for international workforce of expert “Guides” who operated sites featuring 25,000 subjects. Conducted competitive analysis and market research. • Reduced operating costs by more than $250,000 per quarter.• Optimized sites for top placement in leading search engines.• Maximized revenue by syndicating content and packaging editorial with advertising. Vice President, Content• Propelled About to number one news and information site on Web and contributed to nearly 75% traffic increase in one year (209 million to 363 million monthly page views). • Supervised up to 30 editors, designers and product managers.• Directed integration of About sites with magazines from parent company Primedia. Initial efforts resulted in 48 magazines integrated on 16 About sites.Executive Producer • Managed editorial and production for seven content channels on About network. • Negotiated and implemented content business partnerships
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  • The New York Times
    Senior Editor
    The New York Times 1998 - 2000
    Greater New York City Area
    Content Editor, New York Today • Key member of launch team for New York Times online city guide. Directed daily news, arts, entertainment and lifestyle coverage. • Supervised 10 producers and editors. Planned special projects. Guided site design.• Created popular sections and related databases for real estate, food & wine, city events and hotel reviews (with accompanying book published by The Times).
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  • Yahoo! Intenet Life
    Senior Online Editor
    Yahoo! Intenet Life 1996 - 1998
    Greater New York City Area
    Senior Online Editor • Managed Web site for Ziff Davis, Inc. magazine about Internet and popular culture.• Responsible for content creation, design and site promotion. Supervised staff of two full-time and 13 freelance writers, editors, designers and producers. Redesigned site. • Increased site traffic by nearly 200% in one year (900,000 to 2,600,000 monthly page views). • Created 10 new features offering indispensable tools for putting Web to use in daily life.• Built strong editorial relationship with business partner Yahoo! and sister Web site ZDNet.
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  • Pipeline New York)
    Content And Marketing Director
    Pipeline New York) 1994 - 1996
    Greater New York City Area
    Director of Content Development (Pipeline USA) • Produced news, information, entertainment and other interactive content for national Internet access provider with 100,000 subscribers. Company subsequently sold to Mindspring/Earthlink.• One of the first to build local online communities nationwide by developing Web sites, discussion forums and online events for Pipeline subscribers in NYC, DC and LA. • Managed national staff of 15 editorial, design, technical and marketing professionals.Marketing Director (Pipeline New York) • Created six person marketing department for startup that became largest NYC Internet access provider. • Devised advertising campaigns (Web, print and radio), opened software distribution channels, oversaw market research and organized trade shows.• Increased subscriber base from 10,000 to about 30,000 (Feb.1995 –Jun.1996).• P&L responsibility for seven figure budget.
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  • Coro New York Leadership Center
    Leadership Fellow
    Coro New York Leadership Center 1984 - 1985
    Greater New York City Area
    • One of 48 individuals selected from over 500 applicants for a one-year leadership training and research fellowship in the public and private sectors. Completed consulting projects with decision makers in business, labor, politics and government.
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  • The Hartford Courant
    Reporter
    The Hartford Courant 1978 - 1984
    Hartford, Connecticut, United States
    City Hall Bureau Chief • Reported on government and politics as Hartford City Hall bureau chief for Connecticut’s largest daily newspaper. Previously covered social trends, urban development, lifestyle and business. Wrote for investigative series on poverty.State Reporter• Covered northwestern Connecticut local government and industry. Promoted to statewide law enforcement beat.
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Howard Sherman Education Details

Frequently Asked Questions about Howard Sherman

What company does Howard Sherman work for?

Howard Sherman works for Provincetown Independent

What is Howard Sherman's role at the current company?

Howard Sherman's current role is Content Marketing, Sales and Business Development Consultant to Tech-Driven Startups.

What is Howard Sherman's email address?

Howard Sherman's email address is ho****@****rks.org

What is Howard Sherman's direct phone number?

Howard Sherman's direct phone number is (917)-697*****

What schools did Howard Sherman attend?

Howard Sherman attended New York University, Leonard N. Stern School Of Business, Trinity College-Hartford, Brooklyn Friends School.

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