Howard Sherman Email & Phone Number

Provincetown, Massachusetts, United States

Helped increase brand awareness of this newspaper's nonprofit partner, The Local Journalism Project, an organization promoting local journalism with financial, educational and other support to aspiring reporters. Developed and implement online marketing strategy through website redesign, new content and search engine optimization.

Washington, District Of Columbia, United States

Managed Sub-Saharan Africa sales for this SaaS company, which offers mobile CRM and field force management tools. Developed and currently oversees content marketing program that is increasing inbound leads and building social enterprise brand. Responsible for search engine optimization, search engine marketing and social media presence. Advised on website.

Nairobi, Kenya

Developed strategy to enhance online sales lead generation and brand promotion for this recruiting technology and human resources consulting company. Work included data analysis and review of current marketing efforts, assessment of challenges and opportunities and recommendations for scaling current programs as well as creating new initiatives. Helped.

Nairobi, Kenya

Developed and helped implement online marketing strategy to increase brand awareness and sales lead generation for this business advisory firm. Work included website redesign; content marketing program; search engine optimization; lead generation, tracking and conversion and KPI development.

Nairobi, Kenya

Assessed this SMS-based mobile survey company's customer success and customer support efforts, provided recommendations for enhancements to those programs and produced content products, which addressed needs and challenges identified.

Mauritius

Made design changes to increase website lead conversion and proposed further enhancements to this Pan African university's online admissions recruiting and marketing efforts. Conducted admissions and marketing data assessment, built admissions and marketing "Key Performance Indicators" and created metrics dashboard.

San Francisco Bay Area

Developed and helped implement SEO, content creation and other marketing strategies for this Grameen Foundation social enterprise, which sells mobile data collection and analysis software used for M&E and field force management in developing countries.

Washington D.C. Metro Area

Managed assessment, development and rollout of mobile data collection and analysis tools for this Africa-based social enterprise, which empowers women by helping them sell solar lighting products in Uganda, Tanzania and Nigeria. Reduced inventory and sales data entry time and expanded M&E capabilities.

Nairobi, Kenya

• One of nine individuals selected from over 1,000 applicants for paid one-year fellowship with international nonprofit. Grameen Foundation helps alleviate poverty using mobile technology to give poor access to financial.
• Met career goal of gaining international business experience by managing sales, marketing and business development in Africa for Grameen's TaroWorks group. Business unit sells SaaS mobile field force management.
• Developed robust pipeline of 40 qualified sales leads over eight months and converted 12% to paid TaroWorks subscribers. Referred 17 solid remaining opportunities to colleagues at completion of fellowship.
• Led account management effort to resolve major customer’s product problems and avoid contract cancellation. Successful outcome resulted in contract renewal which increased revenue from that client by 100%.
• Expanded product line by helping create professional services program with training, customer support and consulting as add-on to basic software license fee. Sold first-ever services package building momentum for.
• Gave presentation at Catholic Relief Services annual ICT4D Conference in Nairobi to nonprofit technology professionals about challenges and opportunities of mobile data collection, trend analysis and field force.

Greater New York City Area

Oversaw P&L, content, product, & technology for two business units at IAC subsidiary About, Inc. - ConsumerSearch.com (a top-ranked product review site) and CalorieCount.com (one of the largest online communities offering tools and support to promote healthy living).ConsumerSearch: Helped increase revenue by 103% from $4.6 million in 2007 to $9.3 million.

Washington D.C. Metro Area

• SmartBrief is a Washington, D.C.-based Internet content company that distributes business news and information via e-mail and news feeds to nearly 3 million subscribers across most major industries.Vice President.
• Directed editorial and product development for daily online business news service read by more than 900,000 executives across multiple industries.
• Oversaw production of over 50 e-mail newsletters and Web-based news feeds covering media, technology, finance, health, travel, real estate, education and foreign affairs.
• Managed team of 20 editors, copy editors and freelance writers who aggregated content from close to 2,000 online major media and trade sources.
• Advised CEO of 45-person company on business strategy.
• Launched 25 news services adding more than 300,000 subscribers.

Greater New York City Area

• Senior Vice President, Content
• Oversaw creation of all content for network of nearly 500 Web sites that drove Internet’s seventh largest Web property (Nielsen/NetRatings, July, 2002).
• Set editorial direction for international workforce of expert “Guides” who operated sites featuring 25,000 subjects. Conducted competitive analysis and market research.
• Reduced operating costs by more than $250,000 per quarter.
• Optimized sites for top placement in leading search engines.
• Maximized revenue by syndicating content and packaging editorial with advertising. Vice President, Content

Greater New York City Area

• Content Editor, New York Today
• Key member of launch team for New York Times online city guide. Directed daily news, arts, entertainment and lifestyle coverage.
• Supervised 10 producers and editors. Planned special projects. Guided site design.
• Created popular sections and related databases for real estate, food & wine, city events and hotel reviews (with accompanying book published by The Times).

Greater New York City Area

• Senior Online Editor
• Managed Web site for Ziff Davis, Inc. magazine about Internet and popular culture.
• Responsible for content creation, design and site promotion. Supervised staff of two full-time and 13 freelance writers, editors, designers and producers. Redesigned site.
• Increased site traffic by nearly 200% in one year (900,000 to 2,600,000 monthly page views).
• Created 10 new features offering indispensable tools for putting Web to use in daily life.
• Built strong editorial relationship with business partner Yahoo! and sister Web site ZDNet.

Greater New York City Area

• Director of Content Development (Pipeline USA)
• Produced news, information, entertainment and other interactive content for national Internet access provider with 100,000 subscribers. Company subsequently sold to Mindspring/Earthlink.
• One of the first to build local online communities nationwide by developing Web sites, discussion forums and online events for Pipeline subscribers in NYC, DC and LA.
• Managed national staff of 15 editorial, design, technical and marketing professionals.Marketing Director (Pipeline New York)
• Created six person marketing department for startup that became largest NYC Internet access provider.
• Devised advertising campaigns (Web, print and radio), opened software distribution channels, oversaw market research and organized trade shows.

Greater New York City Area

• One of 48 individuals selected from over 500 applicants for a one-year leadership training and research fellowship in the public and private sectors. Completed consulting projects with decision makers in business.

Hartford, Connecticut, United States

• City Hall Bureau Chief
• Reported on government and politics as Hartford City Hall bureau chief for Connecticut’s largest daily newspaper. Previously covered social trends, urban development, lifestyle and business. Wrote for investigative.
• Covered northwestern Connecticut local government and industry. Promoted to statewide law enforcement beat.

Mba, Marketing

Activities and Societies: Associate Vice President, Entrepreneurs' ExchangeStudied marketing, entrepreneurship and finance

Ba, English

Activities and Societies: Epsilon Chapter of the fraternity of Delta Psi at Trinity College, Hartford, CT, Trinity Reporter newspaper, DJ.

Education record

Activities and Societies: High school newspaper, varsity basketball team