Hector P. Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

• Supervise, guide and counsel Paid Social Specialists on all day-to-day activities and ensure that all processes are followed• Fulfill set client strategies by creating deliverables and specific recommendations - including account structure and implementation, optimizations, conditional testing, tracking, and overall management• Supervise, guide and counsel Paid Social Specialists on all day-to-day activities and ensure that all processes are followed• Experience working closely with other media teams focused on Television Buying, Display Buying, Strategic Planning , Analytics, Content Development & Creative, Influencer Activation, and Marketplace Buying • Perform account diagnostic checks by running reports as scheduled, and also ad hoc. Provided optimization recommendations if needed• Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities• Develop keyword lists, organize into a cohesive strategic campaign and present/review with clients for approval• Define audience parameters, match types, bids, budget caps and other campaign controls to ensure all media performs according to the brief and delivers on the measurement plan

Long Beach, California, United States

-Oversaw marketing activations, created media plans, and QA deliverables for junior members to ensure successful campaigns-Conducted industry research and explored media trends to effectively communicate digital strategies within the team and the agency -Provided creative best practices for each social platform and advise cross functional teams on various ad formats and placements-Prepare weekly updates and reports to track growth and success rates of marketing campaigns.-Manage all social media content and work with strategist to develop a digital media schedule. -Interpret social media analytics into information that is use to drive the decision making process

Marketing Business Center

-Developed insights and implemented optimizations based of audience behavior, targeting capabilities, and creative strategy-Direct marketing project at all stages: marketing research, creative copywriter, market strategy, content management, final implementation, & measuring results (analytics)-Improve lead generation program by implementing strategies to promote brand effectiveness and highlight product benefits. -Interpreted analytics to help guide the creative process and ensure campaigns were successful.-Optimize business development strategies based on company’s target, service specifications, competitive intelligence, & budget

Los Angeles Metropolitan Area

-Contribute to the success of the business by improving marketing efforts, performance, hiring practices, and management systems. -Create and manage content for the company's website.-Identify appropriate marketing channels and target customers for campaigns. -Use various marketing tools such as, Google Analytics, Google Adwords, and WordPress -Requires advance skills in search engine optimization

Bachelor Of Science - Bs, Marketing

Activities and Societies: American Marketing Association, Student Center for Professional Development, Pi Kappa Alpha

Associate'S Degree, Business Administration And Management, General