Currently lead all marketing and communication efforts for a media research studio including: rebrand/brand strategy; network growth & engagement; content & campaign development; digital outreach; business and funder development support; and new product development (ie. website and research products). Key accomplishments: • Led development and launch of org’s flagship tool, The Narrative Observatory• Successful deployment of new value props, funding pitches, concept papers, and innovative new research outputs leading to a doubling of funding during tenure • Revamp of email, blog, podcast and event program leading to 60% increase in engagement rates; currently developing podcast to expand upon multi-channel, network-building marketing program• Development of impact strategies for dozens digital artists,media makers, and startups participating in accelerator program• Increased coverage of Harmony's work by tier-one press

In the foundation’s head marketing role, led an 8-person team whose goal was to grow, retain, and activate the global userbase. Responsibilities during tenure also included: comms/PR outreach; product marketing for media literacy mobile app; and community engagement via global marketing campaign and annual event programming.Key accomplishments: • Conceived and launched flagship tool and consumer campaign, Privacy Not Included.• Developed highly recognized, multi-platform content marketing campaign, resulting in millions of consumer engagements, hundreds of press mentions, and a Shorty Social Good Award. • Launched Android app for first-time smartphone users in emerging markets utilizing agrassroots, community-driven approach resulting in over 100K downloads in 3 pilot markets• Deployed "Maker Party” campaign that engaged hundreds of thousands of participants around the globe in a 2-week celebration of learning how to use the Web • Led all of the communication efforts for the annual Mozilla Festival, an incredibly diverseconference that convenes thousands open-web leaders from around the world • Managed primary Mozilla social channels, growing followers across platforms and increasingengagement rates by more than 50%

Led all growth efforts for pioneering socially-responsible mobile service company, including pivotal rebranding effort in 2007. Core responsibilities included: performance marketing; ecommerce; pricing & lifetime customer value analysis; campaign reporting, and liaising with the advocacy and executive teams. Key accomplishments: • Successfully led turnaround of mobile unit into key growth area for company withannual revenue exceeding $100 million• Developed highly targeted acquisition strategy that resulted in 4 consecutive years of 20%+sales growth while lowering CPA by over 30% over same period• Built organizations first dedicated growth team in 2013• Planned and managed major rebranding effort from Working Assets to CREDO Mobile thatled Fast Company to name CREDO one of their “bravest brands” in 2009• Conceptualized and deployed revamp of marketing optimization and automation strategy

As Manager of Customer Retention, developed lifecycle marketing program, leading to industry-low churn of under 1.5%; as Customer Referral Associate, tripled referrals within two year's time; and as Communications Coordinator, managed all customer-facing communications across three product lines.

Managed all content development for boutique web development agency. Core responsibilities included working with clients to revamp their online marketing efforts and website development support.