Building an immersive bespoke creative studio that helps individuals with aesthetics, style, design, with modular collection to provide tailored attention.

The ParentInc is the largest content, community, and commerce platform for parents in Southeast Asia- Drove revamp of Product Navigation following SEO best practises, driving engagement by surfacing hidden product features, and creating new opportunities for revenue generation.- Added Log-In functionality to their website, setting the groundwork for better personalization and segmentation, as well as upcoming e-commerce and social functionality

Affinity is an ad-tech company which creates user-engagement products for digital media..- Managed product life-cycle for a Content to Commerce B2C Editorial platform catering to Tier 1 American Audience. Sites managed include Goodguilt.com & vevestartpages.com- Remodeled Start-Pages for several renowned OEMS such as Transsion, Gionee, Lava, etc. Increased user base by 3x with an outcome-driven approach to product definition, prioritisation, and delivery.- Generated constant… Show more Affinity is an ad-tech company which creates user-engagement products for digital media..- Managed product life-cycle for a Content to Commerce B2C Editorial platform catering to Tier 1 American Audience. Sites managed include Goodguilt.com & vevestartpages.com- Remodeled Start-Pages for several renowned OEMS such as Transsion, Gionee, Lava, etc. Increased user base by 3x with an outcome-driven approach to product definition, prioritisation, and delivery.- Generated constant revenue stream while building a culture of healthy robust debate and effective feedback communication, building strong relationships with client and team- Drove definition of technical requirements, estimates and mitigated delivery risks- Managed in-house and outsourced technical teams Show less

Hindustan Times is an Indian mass media company.. It has holdings in print, electronic and digital media- Conducted market and competitive analysis to revise and improve product strategy- Conducted Behavioral Market Analysis and Competition Landscaping to Revise Ad placement strategy - Conducted multiple focus group studies and data analysis to validate the company’s vision and strategy- Led the creation of new revenue streams by executing new digital editorial pipeline-… Show more Hindustan Times is an Indian mass media company.. It has holdings in print, electronic and digital media- Conducted market and competitive analysis to revise and improve product strategy- Conducted Behavioral Market Analysis and Competition Landscaping to Revise Ad placement strategy - Conducted multiple focus group studies and data analysis to validate the company’s vision and strategy- Led the creation of new revenue streams by executing new digital editorial pipeline- Created and maintained Product Roadmaps for three products from varying sectors. - Created Design flows, User flows, Wire-frames- Aggregated, cleaned, analysed and created reports using internal and third-party data- Managed editorial team of 25 in-house interns and seven outsourced experts for original content generation.- Recruited & managed outsourced tech vendors. Re-evaluated technology partnerships & renegotiated contracts- Built Partnership Programmes with major institutes, publication houses, small scale bloggers and authors Show less

Fork Media is an ad-tech company that focuses on leveraging technology to deliver premium advertising solutions across web, mobile and video publishing platforms.- Led Cross-functional teams, including data-scientists, engineering, design and marketing. Introduced and managed concept-to-launch native, ad-tech, and editorial custom product solutions - Ensured products met or exceeded client expectations, with high quality, on-time, on-budget rollouts- SEO strategy and… Show more Fork Media is an ad-tech company that focuses on leveraging technology to deliver premium advertising solutions across web, mobile and video publishing platforms.- Led Cross-functional teams, including data-scientists, engineering, design and marketing. Introduced and managed concept-to-launch native, ad-tech, and editorial custom product solutions - Ensured products met or exceeded client expectations, with high quality, on-time, on-budget rollouts- SEO strategy and implementation,- Growth Strategy scaling up user acquisition and retention.- Built consolidated dashboards including data from Google Analytics and Facebook, Some Products Managed:- Brandpress: Developed and globally launched Brandpress, a B2C marketing content intelligence SaaS solution which provides real-time monitoring of online publications and trending content for publication houses, individual bloggers, advertisers, and influencers.- VideoGenie: Launched & managed Video Genie. a quick video-making and editing tool, that allows users to easily create videos from text/URLs. It provides an intuitive drag-and-drop enhanced with a rich media library & customisable presets to start telling stories instantly. - Buzzerati: Expanded the scope and functionality of Buzzerati, an Influencer recommendation platform that connects brands & influencers to create engaging & compelling brand stories Impulse: Managed & streamlined Impulse, the largest in-image advertising platform in India. Impulse processes and analyses images on-the-fly at scale, and serves highly targeted, immersive, brand-safe and interactive advertising.- Vibe: Optimised Vibe, an in-stream video advertising format that targets viewer preferences while they watch videos online, providing a non-intrusive, immersive, brand-safe & contextual video advertising solution.- For Fork Content Networks: Product Manager for a suite of mobile apps and websites including Mashable India I Curly Tales I The Hauterfly I IGN Show less

Culture Machine creates entertainment & helps creators, brands, and traditional media firms reach the right viewers.- Managed editorial products and related custom solutions. - Created custom modular Content Management System - Guided cross-functional teams; editorial, marketing, in-house and outsourced development teams - for optimal deliveryProducts Managed- Intelligence Machine (IM) and Video Machine (VM).: Enhanced features on both products. IM empowers brands… Show more Culture Machine creates entertainment & helps creators, brands, and traditional media firms reach the right viewers.- Managed editorial products and related custom solutions. - Created custom modular Content Management System - Guided cross-functional teams; editorial, marketing, in-house and outsourced development teams - for optimal deliveryProducts Managed- Intelligence Machine (IM) and Video Machine (VM).: Enhanced features on both products. IM empowers brands & creators to discover and publish the latest in content trends. VM is a platform that generates videos that are personalised to audience interest. - Being Indian: Reconceptualised and launched Being Indian, a social news portal focusing on Indian content, expanding it’s scope as a youth centric website, maximising acquisition.- Blush: Launched Blush.me, a digital platform for modern urban Indian women. It catered to niche users with ground-breaking editorial and video content. Show less

Covered culture, society, and anthropological issues and events for the publisher.Collaborating with artists, writers, and performers in the process.

- Managed the principal website and subsidiary applications.- Owned the development of product requirements documents.- Partnered with key stakeholders to define the product vision, strategy, roadmap and supporting metrics required to deliver and enhance best in class products and features.- Developed a deep understanding of the customer (both existing and potential) and digital market segments.- Continually assess the competitive landscape and emerging industry trends.-… Show more - Managed the principal website and subsidiary applications.- Owned the development of product requirements documents.- Partnered with key stakeholders to define the product vision, strategy, roadmap and supporting metrics required to deliver and enhance best in class products and features.- Developed a deep understanding of the customer (both existing and potential) and digital market segments.- Continually assess the competitive landscape and emerging industry trends.- Worked cross-functionally with engineering, design, and technical project management teams to deliver on the product roadmap. Show less

- Reconceptualised guides.wonobo.com - GPS-enabled guides to places of interest, a subsidiary vertical and walking-tours.wonobo.com - Expert-enabled walking tours around themes or places, for better conversion and experience- Reconceptualised guides.wonobo.com - GPS-enabled guides to places of interest, a subsidiary verticaland walking-tours.wonobo.com - Expert-enabled walking tours around themes or places, for betterconversion and experience- Redesigned the products by… Show more - Reconceptualised guides.wonobo.com - GPS-enabled guides to places of interest, a subsidiary vertical and walking-tours.wonobo.com - Expert-enabled walking tours around themes or places, for better conversion and experience- Reconceptualised guides.wonobo.com - GPS-enabled guides to places of interest, a subsidiary verticaland walking-tours.wonobo.com - Expert-enabled walking tours around themes or places, for betterconversion and experience- Redesigned the products by understanding visual language, visual hierarchy, and UI/UX design.- Led user research with the objective of understanding the core need. Identified and evaluated newproduct opportunities to integrate features for more user-engagement.- Optimised and scaled-up user acquisition with strong ownership mindset and deep customer empathy.- Generated and analysed data-driven Insights to drive conversions and engagement- Owned user experience and quality enhancements, focused group user studies to build a better product- Built potential alliances – B2B, B2C- Implemented ad networking and sharing platforms Show less

In charge of research, development and analysis of product content related to childcare. It consisted of working with a number of renowned brands in that sector, for development of business and alliances.

Designed, developed, and distributed course modules to educate underprivileged women and children. Managed and executed fundraising events by writing project proposals for obtaining corporate funding.