As the Chief Revenue Officer of PlaniFi Platform Analytics, I drive the strategic direction and execution of all revenue-generating operations, ensuring robust growth for our FP&A Cloud solutions tailored to small and medium-sized companies. With a focus on aligning sales, marketing, business development, and customer success teams, I leverage my deep industry expertise to optimize revenue streams, forge impactful partnerships, and deliver value to our clients. My leadership is pivotal in scaling PlaniFi’s presence in the SMB market, enabling companies to navigate financial complexities with precision and agility.

Head of GrowthLeading Marketing, Business Development and Customer SuccessDriving GTM for our new FP&A Cloud offering

Business Advisory Partners provides SaaS and related services companies guidance and GTM expertise needed to thrive in the American market. Advisors are having decades of experience across multiple verticals and technology stacks.Services include:- Executive Advisory- Interim Management- Fractional CMO- GTM Strategy and Operations- Market Analysis

As Vice President North America, I led a team driving the digitalization of the Go To Market organization in North America to strategically focus on cross business unit and functional alignment, governance and quality. This optimizes SAP's mandate to focus on "Customer First": delivering solutions based on customers' needs accelerating their success in their market. Covered SMB to F100 companies with a vertical approach.• Align cross-functional and cross-divisional teams to deliver a world class customer experience• Build out technological capabilities (incl 3rd party marketing automation tool implementation) providing for a dynamic view into customer requirements and responding accordingly with a world class demand / growth program• Leading digitalization and harmonization of various GTM processes to plan, execute and monitor sales success for North AmericaAchievements:• Incremental pipeline growth (35%)• 100% Increase Sales Professionals’ effectiveness• 24% increased conversion rates• onboarded of 450 Account Executives and Tele-sales EXTENSION of previous role

Based on the tremendous success of my previous role as Business Unit CMO I was headhunted to deliver GTM leadership and Growth Programs for the Intelligent Spend Management sales organization.As Global Vice President I led the combined Intelligent Spend Management (Procurement, Supply Chain, Finance and Contingent Labor) Center of Excellence of the SAP Cloud Business Group for North America driving consistency and scale for all industries from SMB to F100 companies:• Drove awareness and preference for SAP Intelligent Spend Management Solutions through the design, development and execution of audience-centric Go To Market strategies, plans and digital campaigns• Led C-Suite requirements in modern inbound processes to capture strategic input for a modern Business Suite (aka "the intelligent enterprise") to develop research based and verticalized messaging and positioning• Led value-based sales, pre-sales, partner and post-sales engagements• Planned and executed Sales Plays, Demand Management and Sales / Marketing Operations based on Go To Market priorities and sales goals• Set strategy for new Go To Market tactics leveraging opportunities for growth • Led Thought Leadership and Content around the topics surrounding decision makers (CPO, CFO, COO, CHRO, CMO, CRO and CIO) being responsible for digital transformation programs• Planned and lead dedicated demand generation initiatives and drove tactics to help our customers digitally transform• Established Demand Generation Boards to orchestrate the Marketing-, Sales- and Partner-led pipeline generation and consistently drove initiatives to scale results• Evaluated and executed on new Go To Market business models• Drove the content aspects of Account and Territory Planning resulting in high quality Sales-led pipelineAchievements:• $500m incremental pipeline (40% growth)• 10% increase of market share• reached 100% of Sales Professionals

EXTENSION of previous role:• As Global Business Unit CMO I led focused traditional and digital marketing programs and GTM efforts to accelerate the success of the next generation ERP platform (S/4HANA, S/4HANA Cloud, Financial Management and GRC) from a marketing standpoint: brand to demand!• Led Thought Leadership and Content Marketing around the topics surrounding decision makers (CIO, CFO, COO) being responsible for digital transformation programs to build and improve brand equity• Led expertise in all things CFO to the broader internal and external SAP community, lead communications content for our own Chief Financial Officers, Chief Accounting Officers, Chief Controlling Officers and Treasurers• Drove awareness and preference for SAP Finance Solutions through the design, development and execution of audience-centric performance marketing strategies, plans and campaigns• Strategized and executed the simplification of the SAP ERP Solution portfolio and market perception• Lead C-Suite requirements in modern inbound processes to capture strategic input for a modern Business Suite (aka "the intelligent enterprise")• Drove customer buying experience and extended marketing responsibility throughout the customer life cycle from awareness to loyalty• Strategized the Go-To-Market model for ERP and Financial Management Solutions• Established an end-to-end, revenue marketing oriented "programatic ABM" approachAchievements:• Increased marketing contribution to cloud revenues to 35% • Grew overall cloud pipeline by 30% to $2.5b• $100m in revenues from new product launch

EXTENSION of previous role:• As Global Vice President, I led cross-organizational marketing and GTM efforts to accelerate the success of the next generation ERP platform (S/4HANA, HANA Enterprise Cloud) from a marketing standpoint• Innovated content marketing strategy from product-based to value-based build and new focus on personas• Led strategic audience marketing for Finance departments within our customers' Finance organizations• Led the Strategic Priority Integrated Plan for Finance Audiences • Drove awareness and preference for SAP Finance Solutions through the design, development and execution of audience-centric marketing strategies and plans• Strategized and executed the simplification of the SAP Finance Solution portfolio• Evangelized C-Suite requirements for a modern Business Suite in the market driving towards the Finance Function of tomorrow• Drove customer buying experience and extend marketing responsibility throughout the customer life cycle including adoption marketing• Strategized the Go-To-Market for Financial Management SolutionsAchievements:• 143% increase in cloud pipeline• 200% increase in market potential

• As Global Vice President I led strategic audience marketing for Finance departments within our customers' Finance organizations• Led the Strategic Priority Integrated Plan for Finance Audiences • Drove awareness and preference for SAP Finance Solutions through the design, development and execution of audience-centric marketing strategies and plans• Strategized and executed the simplification of the SAP Finance Solution portfolio• Evangelized C-Suite requirements for a modern Business Suite in the market driving towards the Finance Function of tomorrow

EXTENSION of previous role:• As Senior Director I drove the Strategic Priority Integrated Plan for Finance Audience in 2013 and managed the execution in 2014 (revenue contribution ~$1bn, virtual team 150+ members) across all technologies (incl. ERP Financials, Cloud, Analytics, HANA and Mobility), all functional areas and Market Units as the deputy plan lead, forecasted to overachieve targets (revenues/bookings, MPP and Purchase Consideration) in 2014• Strategized and executed the Analytics Audience Marketing plans (Finance, HR and Procurement) within budget and quality expectations to drive contribution to the achievement of the Analytics goals, incl. product launches and AR/PR activities• Steered the Program for the BETTER CHOICE initiative (sponsored by the CMO), an aggressive competitive replacement program, aligning Analytics teams (EPM, GRC and BI) with the core ERP teams (Finance, HR and Customer/Sales/Services) to arrive at a holistic competitive advantage• Drove cross-portfolio innovation in close collaboration with the Finance Product teams in the Solution Selling initiative• Aligned Audience (Finance, HR) Marketing to Industry Marketing strategy and derived initiatives, Asset creation and thought leadership to create awareness in the market• Keynote speaker at events, e.g. the SAP Forum for Financial Management, and providing exciting demos alongside executives in Keynotes at events similar to SAP Insider Financials

• As a Director I created and launched Analytic Applications for Corporate Functions (Procurement, Finance and HR audiences) integrating process views around total spend management through all categories• Developed Market for a new segment within the portfolio including expert trainings, ecosystem creation• Drove team collaboration across Product Development, Marketing and Sales teams to enable specific customer offerings• Generated and enabled Endorsed Business Solution partnersAchievements:• grew advanced analytics from $10m to $100m revenues• launched 5 new solutions growing portfolio by 350%

• As a Director I shaped EPM future strategy, vision and roadmap; conduct insightful product and competitive assessments to inform suite strategy/requirements and define suite requirements in areas such as analytics, UX, integration, collaboration, service life cycle experience, product standards, security, etc.• Managed the portfolio planning process 2011 and coordination of EPM Solution Management input, creating board presentations with focus on performance management as a cross LoB service and create solutions business cases• Assured the quality of Finance end to end processes and manage the content contributing to a solution offering by acting as a single contact to the global BSR initiative (Value Maps) from an EPM Solution Management perspective• Coordinated and managed relations with the Product Development, Product Management, Sales and Solution Marketing teams to effectively evangelize the platform• Analyzed customer feedback to develop action plan for improvements with the global Customer Advisory Office

• Solution Owner of Financial Planning and Analysis within the Pre-sales team• Spearheaded Sales support throughout the whole sales cycle incl. positioning SAP’s Financial solution portfolio, discussed with functional leaders (CFOs and their department heads in Finance & Controlling, partly CIO organizations as well as procurement and HR heads) their requirements and translating those requirements into solutions• Drove Sales readiness of Specialized Sales units, SAP Consulting, external Financial Management and Analytics partners as well as onboarding of new colleagues• Planned and managed the execution of Business Development / Marketing activities incl. customer road shows, partner conferences (international audiences > 250 participants, Analyst Conferences as well as content creation to deliver first real solutions to customers and customer success stories and references

• Translate DACH customers’ requirements in Financial and Management Consolidations, Financial Planning and Analyses and operational planning and analytics into business solutions covered by the Hyperion product portfolio• Lead Thought Leadership in Financial Management topics• Launch solutions (in Germany, Austria and Switzerland) for Financial Data Quality Management (FDM) solution directly after the acquisition incl. planning and executing field enablement activities• Define Sales Strategy and GTM, including Business Development through conferences and sales programs in combination with field marketing activities and customer initiativesAchievements:• launched successfully new product and achieved $10m in revenue

• Translate EMEA customers’ requirements in Financial and Management Consolidations, Financial Planning and Analyses and operational planning and analytics into business solutions covered by the Hyperion product portfolio• Lead Thought Leadership in Financial Management topics• Launch solutions (in Germany, Austria and Switzerland) for Financial Data Quality Management (FDM) solution directly after the acquisition incl. planning and executing field enablement activities• Define Sales Strategy and GTM, including Business Development through conferences and sales programs in combination with field marketing activities and customer initiativesAchievements:• Sold Hyperion software to 20+ customers increasing market share in Germany by 25%• Over-achieved revenue targets by 30%

• Manage projects for large CFO owned software implementations• Lead Presales and Business Development for Financial and Management Reporting and Financial Consolidation with Cartesis Magnitude (now SAP Financial Consolidation) and for Intercompany Server (now SAP Intercompany)• Advise customers in Shareholding Management/ Controlling (today part of ZetVision, a close SAP Partner) at LE and SME customers (including Siemens AG, Deutsche Post World Net, SMEs and Public Sector)• Drive Partner Management for Business Development, Marketing and Sales activities• Manage Field Marketing activities, e.g. customer collaboration days, customer “special care” events and analyst briefings

• Lead Business consulting projects (Business Process Reengineering, Management Buy-Out) at LE customers in the Telecommunications and Utilities industries building expertise in management buy-out building a business plan for mobile based services• Drive Competitive Analysis/benchmark of business processes for the industry