- Build the startup brand from ground up by establishing its brand images and voices across social,digital and offline presence- Design, execute and manage marketing content and drive content strategy across web and variousmediums: blog, social media, emails, online videos, websites, prints, events, etc.- Develop and implement online media campaign using Google Adword and Facebook ads

- Led the creation of the brand and all initiatives supporting the launch of the bakery- Handled the production of all brand initiatives including brand and product strategy, brand identity, advertising, website, social, content strategy, email marketing, and events- Successfully grew customer base up to 30% in three months by implementing email marketing, social media marketing through Facebook, WeChat and Youtube in weekly basis and conducting customer retention strategy

- Led marketing planning and delivery of services for full 360 degree campaign efforts including broadcast, print, radio, social media, content distribution and digital brand initiatives for DIRECTV and United Healthcare- Managed creative efforts and media planning platform through AdBuilder/Brand Muscle for DIRECTV’s multicultural dealer network and created 200+ ads and supervised 20+ grassroots events Annually forecasted and managed budgets by setting objectives, introducing new and innovative creatives, market testing. Results: reduced cost by 32%, 60% increase in conversions- Directed internal team production from the research and concept development stage through production and implementation of creative, led client meetings and monitored the production of all team members to ensure adherence of stringent deadlines- Supervised three junior employees to complete marketing tasks and provided training programs to improve team performances

• Collaborated with a wide variety of functional areas such as sales, editorial, design, research and operations to execute specific marketing plans• Drove high quality creative development and execution standards in support of the brand, consumers, and brand interactions

Created and implemented social media marketing plan for a local photography studio. Provided strategic plan for acquiring new customers by generated creative content for social media platforms such as Facebook, Youtube, Twitter and Vimeo. Generated promotion video and slideshows by using Final Cut Pro and Photoshop.

Volunteered at PCDC as the editor of the monthly newsletter. Edited the newsletter and translated English articles to Chinese.

- Implemented 50+ qualitative and quantitative research projects for Fortune 500 companies, including Pepsi Co., Johnson and Johnson, Pizza Hut, Merck, Novartis, and Pfizer - Provided strategic insight and comprehensive marketing solutions for clients’ marketing departments by analyzing primary and secondary data - Involved in a wide range of research methods, including intercept, door-to-door, in-depth interview, focus group, online