Heike Spichal, Cmp Email & Phone Number

Denver, CO, US

Denver, Colorado, United States

• Associate Director, Conference Operations (August 2017 – present)Manager, Conference Operations (July 2014- July 2017)LeadingAge, Washington, DC (working remotely in Denver since 2019)
• Plan and manage hotel sourcing and operations for following events: Annual Meeting with 6,000 people; Leadership Summit with 800; Collaborative Care Health IT Summit with 200; four annual Leadership Academy executive.
• Strong communications and negotiation skills with hotel sales and ability to understand internal client needs to ensure that best match is made for their meeting goals.
• Submit e-RFPs through Cvent Supplier Network for venue sourcing - including concessions, group history, meeting needs and specs, food & beverage, audio visual, etc.
• Tailor hotel contract templates to ensure key language and terms are legally beneficial to the organization and ensure favorable terms and pricing needs are met.
• Research and explore potential hotel properties through site visits, with knowledge of more than 30 U.S. cities and multiple properties at each destination. Grow relationships with hotel and CVB sales contacts.

Washington D.C. Metro Area

• Associate Director, Education (October 2012 – July 2014)Manager, Education Development (December 2008 – October 2012)LeadingAge, Washington, DC
• Contributed significantly to Salesforce database processes that restructured event planning and tracked 500+ call for session online submissions.
• Served on the Education Planning Committee reviewing proposals and selecting sessions for the annual convention, utilizing Session Planner.
• Managed collection of 600+ speaker bios and up to 200 session presentation file uploads through Salesforce API, streamlining speaker and session database management.

Washington D.C. Metro Area

• Associate Director, Conference Marketing & Production (2004 – 2007) Manager, Conference Marketing (2002 – 2004)LeadingAge, Washington, DC
• Sent RFPs to print vendors, evaluated bids and managed a $250K event marketing budget for three yearly conferences, a biennial international conference and two trade shows.
• Worked together with conference and design teams to write content, edit, and produce marketing brochures, advertising and sponsorship flyers, e-mails and websites.
• Tracked marketing campaigns, attendance/demographic reports, and analyzed trends.

Bethesda, MD

• Developed page layout of brochures, flyers and print/web banner ads promoting journal subscriptions, membership and meeting attendance for 10,000-member physiological association.
• Confirmed job specs with printers and mail houses, prepared files, checked digital proofs and organized mailings.
• Shipped marketing materials, staffed trade show booth, promoted membership and journal subscriptions to attendees.

Bachelor'S, Business Administration/Travel & Tourism Mgmt.

Graduate Certificate Program, Publications Management

Salesforce Administrator Career Certificate, Pathstream

Created and maintained association Salesforce events, registration reports, fixed duplicates and other data errors tied to Salesforce to.