Hua Peng Email and Phone Number

1.In Alliance Team (6.29 “Kwai Alliance SSP”launched), involved in 20+ SSP and ADX demands including mobile and PC homepage, e- signature, ssp-admin, ADX report, etc. Independently trained SSP for BD. During peak days, 10 demands needed to be followed simultaneously, 1 demand needed to collaborate with 7 platforms. Cases are as follows:2.Content alliance was new. Due to lack of paper contract access to SSP, BD manpower was wasted, and some medias ended up with double contracts, which… Show more 1.In Alliance Team (6.29 “Kwai Alliance SSP”launched), involved in 20+ SSP and ADX demands including mobile and PC homepage, e- signature, ssp-admin, ADX report, etc. Independently trained SSP for BD. During peak days, 10 demands needed to be followed simultaneously, 1 demand needed to collaborate with 7 platforms. Cases are as follows:2.Content alliance was new. Due to lack of paper contract access to SSP, BD manpower was wasted, and some medias ended up with double contracts, which caused problems for settlement. After multiple communications with 7 collaborators, paper contract access flow chart was completed and landed, then the settlement problem was solved.3.Based on media demand for open-screen ads, investigated Chuanshanjia, Youlianghui and Baidu Alliance, output prd of ads styles and platform capability, and worked with design, front-end and back-end developers to land the demand.4.Conducted daily data analysis of DSP consumption with Pivot Table, worked with operation and sales team to find the business reasons, and made strategies to stimulate DSP consumption. For example, the strategy to ease creative controls for JD from 6/18 to 6/22 finally achieved 100% growth of JD consumption compared with normal days. Show less

Deeply involved in post-investment management of the largest MCN in Inida-Qyuki.1.Understood Qyuki business model (Kol selection and cultivation), deeply involved in Qyuki operation. Organized CEO's trip for 2019 Global Entrepreneur Summit in Beijing, assisted in roadshow, and arranged visits to kwai, Walk-On media, Fanzhuo Capital, Qiming VC. Enlarged exposure in China and explored cooperation with Chinese capital and company.2.After the summit, worked in Qyuki Mumbai office to… Show more Deeply involved in post-investment management of the largest MCN in Inida-Qyuki.1.Understood Qyuki business model (Kol selection and cultivation), deeply involved in Qyuki operation. Organized CEO's trip for 2019 Global Entrepreneur Summit in Beijing, assisted in roadshow, and arranged visits to kwai, Walk-On media, Fanzhuo Capital, Qiming VC. Enlarged exposure in China and explored cooperation with Chinese capital and company.2.After the summit, worked in Qyuki Mumbai office to assist CEO decisions.3.Researched India men's grooming market in terms of market share of inche markets, Amazon's Top 30 competitive product prices and manufacturers, based on which gave advise on products to launch. This advice could help build up Qyuki's new business known as Superkol E-commerce.4.Researched livestream and operation models of Viya & Jiaqi LI, and shared insights to Qyuki. Also, advised Qyuki to warm up Kol Fan Festival (new IP) in Jan through livestream, which achieved 7583 fans in 20 minutes. The Jan show ended up selling nearly 8,000 tickets, which amounted to ¥3.6M.5.Independently responsible for bilateral cooperation between Qyuki and Walk-On media. Arranged India visit for Walk-On media, and organized New Year's Eve Show in Jiangsu Satellite TV in China for Qyuki. Proactively shared Qyuki bollywood star shooting spots and Qyuki activities to Walk-On media to enhance relationship. Show less

1.Analyzed lending industry in China and India, in terms of user structure, players landscape, business model, and government policies.2.On behalf of Weshare, stayed in Mumbai for 2 weeks to discuss cooperation details with NBFC and credit company, and discussed escrow account request with Citibank and Yesbank seperately, and chose one to cooperate.3.Worked closely with product team in China to promote the product launch. Without marketing expenses, achieved 5,000 downloads/day… Show more 1.Analyzed lending industry in China and India, in terms of user structure, players landscape, business model, and government policies.2.On behalf of Weshare, stayed in Mumbai for 2 weeks to discuss cooperation details with NBFC and credit company, and discussed escrow account request with Citibank and Yesbank seperately, and chose one to cooperate.3.Worked closely with product team in China to promote the product launch. Without marketing expenses, achieved 5,000 downloads/day in the first month, of which 3,000 loans. Show less