SBD is the world's largest tool manufacturer and developer. DEWALT is its premium brand which owns lots of brand cooperation with top sports like F1, FC Barcelona and Premier League globally.2021- present, Brand & Content Marketing Manager, CHINA* Developed brand and content strategy, and implementation for DEWALT/STANLEY/B+D.* To Launch China DAM and PIM system as the digital transformation project leader, also guiding data linkage and integration of various systems. ((Best… Show more SBD is the world's largest tool manufacturer and developer. DEWALT is its premium brand which owns lots of brand cooperation with top sports like F1, FC Barcelona and Premier League globally.2021- present, Brand & Content Marketing Manager, CHINA* Developed brand and content strategy, and implementation for DEWALT/STANLEY/B+D.* To Launch China DAM and PIM system as the digital transformation project leader, also guiding data linkage and integration of various systems. ((Best Individual and Project China Award 2022)* Douyin/Red Book KOC program project leader for BLACK+DECKER brand.* Helped 0-1 build up brand and content team in China* Visual master planner for DEWALT/B+D T-mall flagship stores (Best E-Commerce & Live Streaming Operations Team Award in Asia 2023)* DEWALT brand and content leader for planning assets in all new product launch campaign* Review all assets from brand perspective across the channels* Marketing budget management and tracking, measuring ROI* Cultivating and investing in the youth market as a milestone in china market.* Management of agencies, maintaining long-term good relationship to bring high quality output2019-2021 Digital & Content Marketing Manager, ASIA* Content planning and digital activation for marketing campaigns across Asia region* Content planning and digital activation in Asia for global brand partnership programs* Content planning and production for China and India e-commerce storesExpertise in SBD.* Multi-brands communication experience* Rich regional and local marketing working experience* Rich system launch and system Integration experience from business perspective* Marketing experience across B2B/B2C* 0-1 brand development experience for BLACK+DECKER* Brand localization experience from global to China for DEWALT Show less

* Plan and develop DDI Greater China's digital marketing strategy and content direction.* Build up digital system ecosystem, launch and integrate marketing automation system, to nurture leads for business growth and leads traceability. (Best Project + Best Team + Best Individual Asia Award 2019)* Planning and reviewing brand content, maintaining high brand influence across industry in China* Content marketing and new media platform operation, creating a new B2C2B marketing model for… Show more * Plan and develop DDI Greater China's digital marketing strategy and content direction.* Build up digital system ecosystem, launch and integrate marketing automation system, to nurture leads for business growth and leads traceability. (Best Project + Best Team + Best Individual Asia Award 2019)* Planning and reviewing brand content, maintaining high brand influence across industry in China* Content marketing and new media platform operation, creating a new B2C2B marketing model for the company.* Budget development and tracking under the guidance of marketing strategy, measuring ROI.* Data integration, feedback and reporting across channels.* Landing and coordination of activities from global to local market.* Standardize the work quality and process of external agencies to ensure project quality in a high level. Show less

*Planning customized media buy plan for clients based on their needs, including making proposals, executing and feedback data reports on a timely basis.*Offering multi-media platform content and maintanence service for clients.*Clients include: VisitBritain, Brand USA, Japan National Tourism Organization, Tourism Australia and Tourism Queensland among many others.

*Global MVS project management and data analysis, involved in strategic partnership cooperation between Apple and IBM, Lenovo and IBM*Data analysis including coding and business data consolidation, summary scorecard production in Cognos/Brio*IBM Web community management to maintain an active working community and support internal training program.

Internship at the gig agency where i have very good time with friends and global artists.

LVMH buying team internship with high end brand ads in magazine.