Hugh Du Email & Phone Number

Chengdu, Sichuan, China

ActiveNetwork Endurance ActiveNetwork Swim managerActiveNetwork Hytek (Team manager & Meet manager)

Chengdu, Sichuan, China

- Responsible for communication with shareholders.- Gathering business requirements. Utilising various Atlassian tools like JIRA, Confluence to help with planning, implementation and development.- Maintain and support system health, including data ETL and analysis.

Christchurch

Day to day activities include data ETL, analysis and reporting according to client’s requirements:• Eliciting the client’s requirements by interviewing the client and reviewing data.• Documenting the purpose, scope and potential changes as the project plan and records.• Combining operational and financial data from multi-source and defined the model drivers.• Utilising MS Excel and various data visualisation techniques to build the model and present information clearly.

Dunedin, Otago, New Zealand

The research was analysing the market segmentation of the Dunedin local rugby team Highlanders from a data science perspective. By using python with machine learning, my main responsibilities are:• Combining data analytics and facial recognition for marketing segmentation • Cooperating with Highlanders and Sky TV to extract, transform, load, and analyse image data • Producing predictive models using machine learning algorithms• Come up with recommendations on how to best segment their market

Christchurch, Canterbury, New Zealand

Responsibilities• Analysed company’s digital channels in terms of prospects conversion rate, bounce rate, keyword usage and compared with the organic search ranking for SEO. • Regularly communicate with the IT development team to ensure the page speed and find out problematic code. • Keep up with the competition by periodically comparing ourselves and competitors’ SEO rankings.• Cooperated with other marketing teammates for contents, links and meta tags. • Reported to marketing manager with analytical dashboards (Tableau/Excel pivot table) and specification by comparing and analysing actual results with plans and forecasts.Major Achievements:•Tripled the traffic at the online shopping webpage.•Increased conversion rate from 2.7% to 5.2% in the fourth quarter of 2017.

Dunedin

• Provide clients with frequent updates on the status of their advertising campaigns, advise them on the success of campaigns compared to marketing costs, and make suggestions.• Updated daily news on website(www.nzfreeu.com), translate English contents to Chinese. • Maintained effective internal communications with clients and other business owners to ensure that all relevant company functions are kept informed of the advertisement.

Master'S Degree, Business Data Science

Activities and Societies: Projects and Achievements: • Highlanders Market Segmentation Analysis by using facial recognition and various.

Bachelor Of Commerce (B.Com.), Information Science

Activities and Societies: Projects and Achievements: •Developed an application for Rocketwekz game development studio to automatically.

Singapore Cambridge A-Level Study In Science