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Leader in marketing services and creative industries blending business, brand and communications strategy expertise with agency and client management. A challenger by nature my career spans global advertising agencies, market defining media and PR agencies and successful independent businesses. Working with brands that aspire to shape culture through content and digital activity has led to high points in recent times. Catalyst, collaborator, challenger and counsel for brands and agency teams when change is imperative.
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ChairmanPhd Media Ltd Aug 2008 - Mar 20242016 onwards Chairman - Part of leadership team that has driven PHD in UK to new levels of success built around challenger culture and mindset, helping to win clients including VW Group, HSBC, PWC - Marketing Week Agency of the Year, Campaign Network of the Year, Media Agency of the Year 2016 - Sunday Times Best Companies To Work For four years running - Co-author of Overthrow II - 10 strategies from the new wave of challengers- Developing PHD's next generation performance marketing and media offering - Chair/panelist at events including Cannes Lions, Milken Institute London, D&AD Festival 2013-2016 Chief Brand Development Officer - Transferring PHD UK successes and clients across PHD network; Mondelez, Enterprise, Expedia, The Guardian, Funding Circle into multi market relationships- Co authorship of PHD's thought leadership book Overthrow - Global sports and entertainment platform and sponsorship development working with Fuse - Joint authorship of PHD book 'Overthrow' exploring challenger brand behaviour 2008-13 Chief Strategy Officer - Joined a new PHD leadership team to turnaround the business, following a period of instability and client defection, with mission to restore growth, creativity and strategic reputation - Became Marketing Magazine's Agency of the year three years running (2010-12), Campaign's Media Agency of the year 2010, 2011 and 2013 Grand Prix winner- Agenda setting brand communications thinking and output across clients including Cadbury's, The Guardian, Mondelez, Sainsbury's, Warner Bros and Enterprise- Development of Guardian 'open' brand strategy leading to 'Three Little Pigs' film (multiple Cannes winner 2012)- Led PHD's Cadbury London 2012 Olympic sponsorship team including development of landmark AFP - Champion and author of PHD's brand ethos -
Honorary Fellow And Advisory Board MemberNew College Of The Humanities Feb 2016 - Sep 2019NCH offers a unique liberal arts-inspired undergraduate curriculum taught in small groups and through a one to one tutorial system -
DirectorFreud Communications Apr 2007 - Jul 2008- Orchestrated merger of independent advertising agency dfgw with Freud Communications, anticipating a changing communications landscape with increased importance of brands built on reputation and participation- Brand strategy development and counsel across leading clients (Nestle, PepsiCo, The Independent)- Integration of combined agency strategic capabilities -
Joint Managing Director And PartnerDfgw (Duckworth Finn Grubb Waters) Sep 2000 - Apr 2007As MD initiated management transition that reformed independent advertising agency's model and culture; - Led agency team that developed the proposition and communications for Freeview which became the most successful ever UK digital platform launch, helped make BBC Sport Sports Industry Brand of the Year (2005), designed BBCiplayer brand architecture, developed Daewoo and managed EMEA transition to Chevrolet, established Expedia as leading online holiday destination - Broadened dfgw's strategic capabilities into standalone consultancy services business - Designed and launched Home Sweet Home a pioneering creative workshop and R&D facility- Early mover into content formats through 'Independent State' venture - In 2007 dfgw became one of London's most awarded agencies for its BBC Radio2 Elvis film
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European Planning Director/Brand DevelopmentMccann 1998 - 2000Joined McCann as part of London executive management team to help make London hub as strong as New York. Role evolved into EMEA brand strategy and management responsiblity across clients including Bacardi-Martini, Motorola, Goodyear, Durex, Interbrew, Deutsche Bank. Highlights include Bacardi Breezer 'Tom Cat' campaign, the infamous Tony Kaye Bacardi relaunch and an innovative brand partnership with then fledgling design talent Matthew Williamson for Motorola. -
Management Team/Strategic PartnerMaher Bird Associates 1994 - Mar 1998An early advocate and believer in integrated communciations, was founding member of one of the UK's first integrated communciations companies working with TK Maxx, Next, Marie Curie Cancer Care, News International.
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Account DirectorJ. Walter Thompson London (Jwt London) 1989 - 1994Joined as graduate trainee and was given an unrivalled training on business, brands and advertising by many of today's ad and media industry global leaders. JWT's youngest account director, developing a strong strategic orientation, working with clients including Unilever (Oxo family), Nestle (IPA Effectiveness award) and Barclays.
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Frequently Asked Questions about Hugh Cameron
What is Hugh Cameron's role at the current company?
Hugh Cameron's current role is Chairman at PHD Media Ltd.
What is Hugh Cameron's email address?
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What is Hugh Cameron's direct phone number?
Hugh Cameron's direct phone number is +4420744*****
What schools did Hugh Cameron attend?
Hugh Cameron attended University Of Oxford.
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Hugh Cameron has skills like Operations.
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