Exceptionally motivated, senior marketer with proven track record using digital and direct marketing strategy to deliver record sales growth. IDM qualified (Dip IDM), results driven graduate (MA Cantab) with over 10 years experience managing people, projects and data to attract customers and help them spend more.✔ USES DIGITAL MARKETING STRATEGY TO DRIVE GROWTH.Developed and implemented marketing strategy to deliver unprecedented sales growth in my last 4 roles. Exceeded sales targets four years in a row from 2013-2016 and grew sales 60% marketing one of the UK’s biggest family events, In the Night Garden Live.✔ OPTIMISES WEBSITES AND CONTENT TO BOOST SALES. Optimised sales copy for Familytickets.com which produced a 72% increase in conversion rate on key product pages. Launched new responsive website for Nightgardenlive.com. Increased Revenue Per Visitor by 39% and conversion rate 22%.✔ BUILDS EFFECTIVE MARKETING TEAMS.Experienced building new marketing functions and teams. Grew marketing department from 0-6 for Minor Entertainment/Family Tickets. My appraisal noted: "Hugh demonstrates an ambition to improve our collective achievements.... He is very committed to his work and his colleagues... his team clearly enjoy working with him as much as I do".✔ USES INSIGHT TO FIND SOLUTIONS THAT TRANSFORM RESULTS.Developed top rated iOS app for In the Night Garden Live based on GA data showing over 80% of website users had iPhones and were searching for kids’ games. App improved conversion by 20 times and contributed over £350k additional sales.✔ HELPS CUSTOMERS SPEND MORE.Expert relationship builder. Knows how to keep customers. Sent personalised thank you cards and emails at Theatre Royal Stratford East which grew active customers 36%.✔ DRIVES POSITIVE CHANGE.Experienced presenting to board members and investors. Gave a 12 minute presentation to the board of Theatre Royal Stratford East proposing a major pricing review – a delicate/controversial area. Got unanimous applause, proposal agreed and congratulated for giving the best presentation the board had ever seen.✔ DIRECTOR AND BOARD LEVEL EXPERIENCE.Appointed company director and board member at Jazzwise. Presented monthly updates to board and investors as Head of Sales and Marketing at Family Tickets.✔ EXPERT PERSUASIVE COPYWRITERStudied the world’s top copywriters and used their tips to sell everything from insurance and subscriptions to cream cheese (writing the words for boursin.co.uk to accompany a national tv campaign), plus selling over 1 million tickets for shows and events.