Hugo Couto is a senior corporate strategy analyst at Globo, a Brazilian media conglomerate. He supports the long-term planning and strategic drivers of Globo, as well as monitors and governs strategic projects.Prior to his current role, Hugo worked as a Competitive Intelligence Analyst at Americanas S.A., a Brazilian holding company that operates primarily in the retail segment. His responsibilities included conducting market and competitive studies and generating valuable insights to support the company's decision-making process.Hugo also has extensive experience working with high-profile institutions, such as Botafogo de Futebol e Regatas and the Brazilian Sailing Federation. During his time at Botafogo, he was responsible for the visual identity of Sou Botafogo, the club's membership program, and various other projects for the Nilton Santos stadium. At CBVela, he was responsible for strategic areas, such as product portfolio development, relationship management with stakeholders, and communication strategies.Additionally, Hugo has successfully developed a communication consulting company for the nautical market, which works with clients in Europe, and was responsible for international sailing events such as the Europeans and World championships. Hugo holds a bachelor's degree in Advertising from the Federal University of Rio de Janeiro.SPECIALTIES:Advertising | Branding | Content | Design | Digital | Marketing | Social Media | Strategic Planning | Data | Insights | Competitive intelligenceSOFT SKILLS:Creativity | Multidisciplinary | Entrepreneur/Intrapreneur spirit | Innovation-driven | Data-driven | Results-orientation | Teamwork.