Hui Chen Email and Phone Number

• 18+ years marketing communication experience on strategic planning and media buying cross traditional to digital• 13+ years marketing communication experience in FMCG industry, cosmetic & infant formula mainly• Deep understanding of China market dynamics and consumer consumption behaviour changes, as to develop omnichannel communication strategy integration and optimization• Solid expertise on media buying fundamentals and negotiations to drive cost efficiency• Strongly proven specialist on digital marketing communication along A-I-P-L consumer journey, including IP collaboration, social marketing, data management, and SCRM