• 18+ years marketing communication experience on strategic planning and media buying cross traditional to digital• 13+ years marketing communication experience in FMCG industry, cosmetic & infant formula mainly• Deep understanding of China market dynamics and consumer consumption behaviour changes, as to develop omnichannel communication strategy integration and optimization• Solid expertise on media buying fundamentals and negotiations to drive cost efficiency• Strongly proven specialist on digital marketing communication along A-I-P-L consumer journey, including IP collaboration, social marketing, data management, and SCRM
Mars Wrigley
-
Media DirectorMars Wrigley Oct 2021 - Present中国 上海市
-
Digital Media Director阿迪达斯 Apr 2021 - Oct 2021中国 上海市 -
Associate Media DirectorAmorepacific Nov 2018 - Apr 2021Shanghai -
Accociate Marketing Director,Media达能 Jan 2015 - Jul 2018Shanghai -
Senior Media ManagerDumex Jun 2012 - Dec 2014 -
Strategic Planning DirectorMindshare May 2010 - Jun 2012
-
Media ManagerL'Oreal Jun 2004 - Apr 2009Shanghai -
Media Planner电通 Jun 2002 - May 2004
Hui Chen Skills
Hui Chen Education Details
-
Shanghai International Studies UniversityAdvertising
Frequently Asked Questions about Hui Chen
What company does Hui Chen work for?
Hui Chen works for Mars Wrigley
What is Hui Chen's role at the current company?
Hui Chen's current role is Mars Wrigley - Media Director.
What schools did Hui Chen attend?
Hui Chen attended Shanghai International Studies University.
What skills is Hui Chen known for?
Hui Chen has skills like 媒体规划, 网络广告, 竞争分析, 营销传播, 数字化营销, 管理人员, 整合市场营销, 数字化战略, 社交网路营销.
Not the Hui Chen you were looking for?
-
1ikea.com
-
2gmail.com, gmail.com
Free Chrome Extension
Find emails, phones & company data instantly
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial