Leo Hui Email & Phone Number

Wakefield, Massachusetts, United States

Wellesley, Massachusetts, United States

• Lead multiple elaboration sessions with Sun Life Stop-loss insurance business team to develop new underwriting and contract tracking dashboard and enhances the in-house benchmark tool application
• Document business requirements, database mapping documents, and functional specifications for the developers to build out the required changes
• Develop and implement test plans and test matrixes to validate that all the requirements are thoroughly tested
• Engage with the business stakeholders to perform UAT testing and confirm that all the new changes are ready for the upcoming bi-weekly release and of high quality.

Burlington, MA

• Collaborate with external partners to support client’s marketing programs and data hygiene processes
• Act as a subject matter expert to support the client’s direct mail and email marketing needs by leveraging IBM Unica marketing management tool and information from the Oracle database.
• Gather, review, and document business requirements for new projects to provide the client with an accurate project completion estimate
• Utilize customers and prospects demographic information to perform segmentation to create a marketable audiences to be contacted for marketing campaigns
• Provide clients with campaign analysis and waterfall reports to ensure that the campaign’s results are as expected
• Perform campaign QC and performance analysis by querying campaign promotion history data on the database using SQL

Wakefield, Massachusetts, USA

• Lead a team of developers and associate business systems analysts to perform daily activities on the client’s IBM Netezza marketing database to maintain its performances.
• Troubleshoot database errors and designed end-to-end solutions to fix and prevent future occurrences.
• Communicate with clients on a daily basis to support any potential issues or concerns and provide strategic business suggestions to improve upon the current marketing effort to achieve higher return on investments.
• Work closely with the client’s VP of Marketing to develop project roadmaps on enhancing the marketing database’s functionalities and its abilities to capture new data to discover potential new marketing opportunities.
• Support client’s marketing circulation departments on designing marketing campaigns using IBM’s UNICA campaign management tools
• Lead multiple marketing database enhancements using Software Development Lifecycle (SDLC) methodologies through interviewing the client to gather requirements and collaborate with the technical team to design, develop.

Wakefield, Massachusetts, USA

• Supported multiple senior business systems analysts within the team to maintain the client’s marketing database
• Troubleshoot and investigated marketing database errors using SQL queries
• Gathered new projects requirements from clients and documented the requirements into functional specifications
• Acted as a liaison between the clients and database developers to translate business requirements into technical specifications
• Provided support in new processes designs and QA effort throughout the SDLC cycles.Industry: Travel, Healthcare

Mba, High Tech Mba

Business Administration, Finance And Management Information Systems