Hui Shan Kang Email & Phone Number

- Provided analytical support for different product and business teams to set right objectives and key results (OKRs), baselines, targets and effective metrics.- Developed and automated insightful reports and dashboards via online analytic tool to cultivate a self-service culture.- Work closely with different business partners to align analytics objectives and ensure data tracking and tagging strategies are implemented effectively for all platforms (web and apps).- Conducted in-depth analysis to identity trends, patterns, and opportunities to optimization, with a focus on improving user experience.- Key contributor in the data migration from Adobe to Amplitude, standardized dashboards and unified APAC data tracking for unification.

- Provide analytics support to mobile apps and engagement team in various products or feature launched, data tracking, business reports and A/B testing analysis.- Assisted in monthly analysis of product team and company overall performance for management and key stakeholders.- Key contributor in the Tealium Tag Manager implementation for Asia mobile apps.- Worked with different teams on POC initiative (eg. enabling the push notification, Branch.io universal in Asia mobile app, etc)- Established a framework to assist Marketing and product team in quantifying app install performance.- Act as the Tableau administrator.

- Performed competitive benchmarking analysis and market trend research.- Monitor key metrics and conduct deep-dive analysis on specific issues to identity underlying drivers.- Conducted ad hoc analysis to provide insights and recommendations to support company-wide business initiatives.