[Digital transformation project for a Taiwan Leading E-Commerce/Retail Company]Role: Product Manager, Business analyst, System analyst- Managed the Agile development plan for a critical module, ensuring the timely achievement of key milestones.- Led a 5-member product team for a critical module through the agile development lifecycle, driving product development, aligning business needs, and prioritizing the product backlog.- Collaborated with key cross-departmental stakeholders, including multiple client business units and operations teams, as well as 4 internal cross-functional teams (total team size 70+ member), to gather requirements and define product specifications that aligned with client goals.- Spearheaded the full development of product features from ideation to adoption, defining and tracking key performance metrics to guide prioritization and agile backlog management.- Created and developed internal training materials to streamline the onboarding process for the sales platform team, improving efficiency and knowledge transfer.

Select Experience:[Omni-channel Transformation for a leading bank in Taiwan]Role: Strategy Consultant- Performed client interviews, site visits and shared best practice cases, resulting in transforming 4 key workflows within the bank and receiving 10/10 NPS Score- Analyzed workforce requirements and developed an IT transformation blueprint based on the optimization of 4 key workflows, aiding clients in implementation[Organizational Transformation for a leading global electronic acoustic company]Role: Strategy Consultant- Designed and co-created new organization transformation architect and grading structure- Developed career framework and a long-term HR blueprint, receiving 10/10 NPS Score- Hosted 50+ in-depth C-level and senior executive interviews, focus groups, and workshops to clarify expectations of employees at different positions and levels, identifying core pain points that contributed to the reorganization of the company’s talent structure.[Engagement Contribution]- Engaged with 10+ opportunities across finance, manufacturing sectors. Initiated the development of enterprise-level transformation goals and strategic blueprints.- Led two major engagements as Core Module Project Manager, overseeing a team of five senior and junior strategy consultants.

- Provided marketing strategy and deliver content and wireframes to Startups and clients from Taiwan and Hong Kong- Transformed IoT knowledge into engaging exhibition descriptions for the 2021 NTSEC Civil IoT Exhibition Project in Taipei City, Taiwan- Planned and executed creative workshops to educate and inspire students about the Internet of Things technology- Client: Simpleinfo Design, IOIO Design, ChaChaCat Design

▋Strategy Planning and Content Product Management・Planned holistic branding and marketing strategies for clients. Interpreted product information into compelling website functions or animations to improve user experiences and attractive scripts to advance public understandings.・Excelled in promoting new tech policies such as IoT Sensors, 5G and digital transformation vision.・Advised pricing strategy for 5 new products for clients by conducting skin care market research.・Pioneered to produce an online social game by combining trendy characters with medical information. Improved user experiences by conducting usability tests on 3 different target user groups.▋User Research・Led to advise brand overhaul for Tickets E-Commerce System of art industry clients based on behavioral and preferential research.・Planned and chaired 4 focus groups and 6 clients and multi-stakeholders interviews.・Collected and analyzed 5000+ user preference data through SPSS.▋Internal CommunicationFacilitating cross-departmental communication by discovering insights among internal working processes and adjusting cooperation framework with team members.

▎Organized the marketing strategy for Taipei Metro’s Ten Billionth Passenger Milestone campaign consisting of a website for voting, user generated content, and promoting the metro lines.- The website garnered 40000+ users and the campaign was reported by 10+ media outlets.- Metro line fan pages successfully amassed ten thousand fans in one week and procured a multitude of user generated derivative work that was shared throughout Facebook and Plurk.▎Discovered insights and redirected marketing strategy for clients on Rheumatoid Arthritis.- Conducted 4 interviews for marketing strategy with medical physicians to gain insights for Rheumatoid Arthritis informational packet. Persuaded clients to reconsider purpose of marketing strategy accordingly.

- Assisted in “Shaohui Wang” cultural online game production by researching in 30+ burned historical site cases in the game.- Produced 10+ infographics on popular social issues by attentive cooperation with designers, animators and engineers. Accumulated more than 10000+ likes and shares on the company’s Facebook fanpage.