Strategic Planning and Execution:▪ Design and manage multi-channel lifecycle campaigns to drive pipeline growth, customer engagement and lead generation.▪Develop and implement performance-based marketing strategies for all channels.▪Collaborate with product marketing to define and refine digital messaging, ensuring alignment with business objectives and personas.Data-Driven Approach:▪Regularly monitor KPIs to manage performance proactively.▪Utilize analytics and insights for marketing strategies and optimize campaign performance.▪Analyze website performance, visitor experience, campaign metrics and reports on ROI, customer acquisition costs, conversion rates and other pertinent KPIs.Collaboration and Stakeholder Management:▪Connect with internal teams, including Sales, Social Media, Client Success Managers and SEO experts to align marketing efforts and identify areas for improvement or innovation.▪Manage relationships with external partners, such as media buying agencies, direct mail vendors and other key stakeholders.▪Oversee agency partnerships, ensuring effective management of our online presence, SEO and paid advertisingDigital and Paid Campaign Management:▪Plan and execute online paid campaigns across platforms like LinkedIn, Google Ads, Facebook, and other programmatic and display channels.▪Oversee the scalability of customer acquisition through various digital channels, including Google properties and marketing automation tools.▪Continuously form testable hypotheses, run experiments and optimize media buying strategies.Budgeting and Financial Management:▪Manage marketing budgets, forecasts and provide financial reporting to the leadership team.▪Ensure the highest ROI across all marketing efforts, balancing multiple measurement methodologies.

Clientele:JAZZ | PCB | Haier | Packages Mall | Golden Pearl | K-Electric | ABL | Lucky One | Bank Of Punjab | Onederland | Shaffer | Grace | Zabeeha | Naurus | Pioneer Cement| Shahid Afridi Foundation | Molfix | Haleeb * Media Buying* Facebook Campaigns* Google Campaigns* PPC Campaigns* Instagram Marketing* Social Media Marketing* Reporting* Handling social accounts Facebook, YouTube, Twitter, Instagram, Linkedin, Pinterest, Snapchat* Community Management* YouTube SEO, Monetization, Ads, YouTube Studio, DRM

• Media planning/strategy/buying• Managing digital media campaigns strategically to achieve/exceed targets.• Oversee engaging, creative & innovative content• Analytics, data and stats• Reporting• Developing strategic pitches• Data analysis for marketing insights, trends and optimization requirements• A/B testing to improve click through and conversion rates• Social media accounts management: Facebook, Instagram, Twitter, YouTube

• Managed online marketing and advertising using tools like Facebook Ads Manager Google AdWords AdMobChartboostGoogle Analytics• Executing immediate revamps & forecast planning based on data & analytics• ASO for apps (title, keywords & descriptions)• Designing GDD (Game Design Document)• Data & Analytics• Fixing and tuning gameplay and mechanics• Supervising the production of 2D/3D assets & UI/UX• Quality Assurance/Testing

• Managed online marketing and advertising using tools like Facebook Ads Manager, Google AdWords , AdMob, Chartboost, Google Analytics• Executing immediate revamps & forecast planning based on data & analytics• ASO for apps (title, keywords & descriptions)• Designing GDD (Game Design Document)• Data & Analytics• Fixing and tuning gameplay and mechanics• Supervising the production of 2D/3D assets & UI/UX• Managing Acquisition, Retention & Monetization of all apps• Quality Assurance/Testing

• Perform HR/Admin duties (billing, invoicing, attendance, inventory)• Preparing invoices for client billing• Inventory management for all site office supplies• Perform all data entry related tasks including sorting, proofing, updating, and storing.• Filing and routing of source documents after entry.• Task Assignment, sub ordinate training.