Amy Hume Email & Phone Number

Golden, Co, Us

Golden, Colorado, Us

Sarasota, Fl, Us

Account Director on a variety of businesses including Colorado Tourism, Discover Vail, Explore Georgia, Visit Delaware, Travel South, Visit Greeley, Visit Longmont, Visit Grand Junction, and Destinations International.Led internal teams to collaborate across marketing activities (brand, creative, media, video, research) - from strategy to execution, writing to publishing, ideation to design, concepting to production. Guided teams to develop refreshed brand identities, new ad campaigns, websites and advertising assets to extend current messagingHelped execute content, video and social media audits to assess the health and progress of clients' programs. These lead to the development of content plans, social media and email calendars and efforts, and new video series production. Published annual travel guides for states and cities - including five in 2023.Worked with interactive producers to design, develop and maintain tourism websites, including redesigns and development, integrated maps, listings and curated content. (DiscoverVail.com, Colorado.com, DestinationsInternational.org, VisitDelaware.com, industry.travelsouthusa.com)Grew a new DMO client business by over 4x in first eight months of the relationship through developing trust and inroducing new and enhanced strategies.In 2022/23, worked as an Associate Principal with sister company Coraggio creating a Sustainable Community plan for Winter Park, CO, a Sustainable Tourism plan for Grand County, CO, and Destination Development plan for Iron County, UT. Earned a Professional Certificate in Sustainable Tourism by the Global Sustainable Tourism Council.

Worked with Miles Partnership, managing projects for various Travel & Tourism accounts including Delaware Tourism and Colorado Tourism. Lead strategy, production and collaboration. Aided in digital media buying and optimization, media invoice processing and more.

Denver, Co, Us

• Lead agency teams in development of Brand positioning, strategy, & messaging, Communications plans & Advertising campaigns for various clients including Anschutz Medical Campus, University of Colorado Colorado Springs, WOW! Internet Cable and Phone, and TDAmeritrade Institutional • Key client relationship manager, integral for assessing needs, developing strategy, and guiding them through the process• Managed client P&Ls, delivered organic growth

Denver, Co, Us

• Led agency teams in development of brand positioning & strategy, communications plans & advertising campaigns for various hospital, health system & mental health clients (+ a few non healthcare clients) including: UCHealth (University of Colorado), Sharp HealthCare, Denver Health, Vail Health, Dispatch Health, Lyra Health, and Mental Health Center of Denver• Key client relationship manager, integral for assessing needs and guiding them through the process• Manged client P&Ls, delivered organic growth, participated in new business pitches o Helped propel University of Colorado Hospital to #15 hospital in nation in US News & World Report rankings via unique approach, powerful creative, and strong media plans o Developed first new brand platform for Sharp HealthCare in 15 years, focusing on differentiator of The Sharp Experience. Utilized key research findings on drivers of healthcare choice to inform messaging to develop “Every Moment Matters.” o Produced new brand positioning, logo & design system for Denver Health to broaden their market and attract new, younger patients. o Awards/Recognition • Human Harmonic Project – UCH – Gold-Direct Mail Campaign of the Year, 2016 Healthcare Marketing IMPACT Awards, by Advertising Age & Modern Healthcare; National Silver American Advertising Award from AAF; AdClub Denver 50 recognition; ADCD recognition -mixed media campaign; 2015 Colorado Healthcare Communicators Gold Leaf Award • University of Colorado Health – “No Bye Weeks” TV spot - 2016 Gold Leaf Award and top honors as Colorado Agency Project of the Year–Broadcast; "Ya Wanna Fight?" TV spot - 2017 Gold - Healthcare Marketing Awards • Lyra Health - Gold for direct marketing/advertising - Healthcare Marketing awards; One Club for Creativity Denver-Silver

Denver, Co, Us

Managed UCHealth System client work for individual on maternity leave. Included brand strategy and project management work across the system, including regions, service lines and events.

Boulder, Colorado, Us

• Develop and build strategic brand platforms for new and established companies – ranging from new food products to established consumer products, recreational products and services, and more – establishing positioning and personality to enable the development and fulfillment of communication platforms• Manage the agency relationships with over a dozen clients, overseeing development of packaging, websites, advertising, and collateral.• Experience includes these clients and more: American Brewing Company, Case Logic, Global Works Travel, Left Hand Brewing, SmartWool, and Trek Travel.

Denver, Co, Us

• Directed development and implementation of university's strategic brand platform, including positioning, personality and promise, leading to first brand campaign in over 15 years.• Lead the creation of three advertising campaigns to launch new brand and strategic platform, consisting of print, online, radio. outdoor and non-traditional placements and partnerships. • Managed $1MM marketing budget• Developed and implemented the university’s social media content strategy via new policy, participation guidelines, and implementation principles and practices. o Managed daily university presence for six months – lead to increased interaction with university facebook page: +25% likes, +20% average post feedback

Denver, Co, Us

Strategic Communications Consultant, February 2008 – January 2011• Led the redevelopment of an outdated university website and multiple sub-sites, strategically aligning them under a cohesive content management system. Required extensive project management, strategic marketing and research proficiency.• Collaborated with individual school and college partners to develop strategic communication plans to benefit their unique units, programs and faculty. Developed programs to target either/both internal and external communications depending on the need of the unit.

I freelanced for various agencies in the Denver area. Clients included: McClain Finlon, Factory Design Labs and Karsh & Hagan.I aided Factory Design Labs on a new business pitch for the North Face - developing media strategies, including target audience definition, geography and seasonality consideratoins, as well as developing mock plans. After they won the business I returned to create their annual magazine plan and local retail efforts.I worked with McClain Finlon on new business efforts for Qwest and Denver Metro Convention and Visitors Bureau.I worked at Karsh & Hagan when they were short-staffed to help on both the ICON Financial and Denver Metro Convention and Visitors Bureau s annual media plans.

This position was cross-functional, encompassing not only traditional Media duties, but also included account planning and account management functions. I was part of the leadership/executive and new business teams.Clients included: Wyoming Tourism, University of Colorado Hospital, Black-eyed Pea Restaurants, Wyoming Libraries

Chicago, Il, Us

I worked at Starcom/Leo Burnett for almost 12 years, working my way up from Buyer/Planner to VP/Associate Media Director. I had the opportunity to work on a variety of clients across a wide range of media.Clients included: Nintendo, Tropicana, Walt Disney World, Kellogg'sMedia planned, negotiated and executed: TV - network, cable, syndication and local; Radio - network and local; Magazines, Newspaper, Out of Home, Non-traditional (place-based), Online (planned only)I chose to specialize on the strategic side of the process in 1999 when the company split into a Strategy and Investment focus. This correspondended with my promotion to Assoc Director. I managed budgets from $1MM to $300MM, and teams of 2 to 25.