I am an advertising professional with more than 25 years of experience in both agency and client settings. My core competencies are diverse, including strategic planning, branding, web development, media, target insights, research, and project management. I enjoy developing brands, creating experiences, and engaging audiences without being intrusive. I am also a confident and powerful public speaker, who can deliver persuasive and compelling presentations to various stakeholders. I have extensive experience in brand positioning and strategy development, while also leading teams in marketing communications planning and advertising campaign creation. I believe it’s critical to develop a strong brand, and then adhere to those values and principles across programs, contacts and experiences. This includes everything from the online interaction to the posts in social media; from the advertising developed, to the venue experienced by consumers. My organizational skills are sharp. I effectively manage time, prioritize tasks, and meet deadlines; I am astute at prioritization of tasks based on urgency and importance and am adaptable and able to adjust plans or strategies to accommodate changes in priorities or unexpected events. I like to create detailed plans and schedules to outline daily, weekly, and long-term goals. I strive to anticipate challenges, proactively identify solutions, and address issues before they escalate. On the data side, through my experiences, I have become an insightful strategist who can reconfigure factual information or data in ways that reveal trends, raise issues, identify opportunities and offer solutions. My passion for data and analytics is strong. I believe in the importance of making informed decisions, backed by fact. Data can take the guesswork out of decision-making – and temper the passions of differing opinions. (Although I do also believe there’s a place for those gut feelings!). I also have a lot of experience with digital and social analytics, reviewing and providing business insights to help move campaigns forward.Finally, I love creating experiences for people - to get them doing something they've always wanted to do - and even things they never thought they could. Getting out of your comfort zone can be risky, but rewarding - and I love to see people's faces when they experience unexpected joy and accomplishment. I enjoy applying this aptitude to the workplace in addition to my personal life.