Humphrey Maina

Humphrey Maina Email and Phone Number

Regional Business Development Manager - East Africa @ ignitia
Nairobi County, Kenya
Humphrey Maina's Location
Nairobi County, Kenya, Kenya
About Humphrey Maina

🎯 Hard work with humour – if I had just four words that’s how I would describe myself. I have a love of language and problem-solving, and thrive in a fast-paced, demanding environment. ➡️ WHO I AM:With over 15 years of experience in Sales and Partnerships, I bring a wealth of expertise as a value-based business development leader. I’m known for leveraging my robust business and industry acumen within culture development, strategic planning, and sales leadership to improve processes, performance, and efficiency. I’ve repeatedly turned around underperforming organizations, transformed culture, and effectively scaled organizations.▶️ WHAT I DO:The most unique aspect of my experience is that it spans various industries, social impact sectors, and global markets. It demonstrates a consistent ability to navigate change but with a clear focus on forging strategic alliances, developing teams, and achieving tangible business outcomes. I have lived by my life's mantra - Experiment, Explore, and Evolve. ▶️ HOW I DO IT: I develop and build strong business partnerships and stakeholder relationships at all levels, from customers to C-Suite executives. As an influential, visionary leader, I develop high-performing, empowered sales teams focused on achieving the organization's goals and objectives. I translate big picture vision into actionable strategy, act as a pivotal change agent, align processes to company vision, and unite people and teams behind a shared purpose. ▶ HOW I CONTRIBUTE TO TEAM GOALSAs a team player and individual contributor, I lead by example, with empathy as a core value. Comfortable with diversity and multiculturalism, I bring a holistic perspective to business leadership, fostering success through collaboration and understanding. I'm not afraid to roll up my sleeves and get things done - my days in as a sales intern taught me a healthy respect for deadlines.▶️ THE BOTTOM LINE . . . I DELIVER.☛ Expanded market share and fostered client relationships by enhancing sales strategy that increased sales volume by 30% within 2 years.☛ Sustained business growth and achieved 60% revenue growth YoY due to strong client relationships and effective strategic initiatives.▶️ SPECIALTIES:✏️ Strategic Planning & Execution✏️ Revenue Generation✏️ Strategy for Business Development & Growth✏️ C-Suite Stakeholder Engagement✏️ Team Leadership & Motivation✏️ Brand Building✏️ Client Acquisition & Retention✏️ Project Management☑ LET’S CONNECT:🤝 Send me a connect request-or-📧 mainahumphrey3@gmail.com-or-👉 Shoot me a message

Humphrey Maina's Current Company Details
ignitia

Ignitia

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Regional Business Development Manager - East Africa
Nairobi County, Kenya
Website:
ignitia.ai
Employees:
64
Humphrey Maina Work Experience Details
  • Ignitia
    Regional Business Development Manager - East Africa
    Ignitia
    Nairobi County, Kenya
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  • Ignitia
    Regional Business Development Manager - East Africa
    Ignitia Jul 2023 - Present
    Nairobi County, Kenya
    ▶️ Key Achievements:🏆 Reversed downtrend within a short period and boosted total sales revenue through targeted prospecting, lead generation, and strategic negotiation.🏆 Shaped company reputation and enhanced market value by maintaining compliance measures and minimizing legal risks.🏆 Gained a competitive edge and expanded the market through cultivating strategic partnerships with key industry players.🏆 Drove profitability and sustained growth… Show more ▶️ Key Achievements:🏆 Reversed downtrend within a short period and boosted total sales revenue through targeted prospecting, lead generation, and strategic negotiation.🏆 Shaped company reputation and enhanced market value by maintaining compliance measures and minimizing legal risks.🏆 Gained a competitive edge and expanded the market through cultivating strategic partnerships with key industry players.🏆 Drove profitability and sustained growth, developing comprehensive business plans, incorporating market analysis, competitive positioning, and growth strategies. I have signed a deals with clients to offer weather forecasting services to farmers.🏆 Increased productivity and project outcomes by fostering a culture of collaboration to meet business objectives.🏆 Guaranteed continuity in dynamic market conditions through proactive risk mitigation strategies, identifying and addressing potential threats to business objectives and financial performance.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▶️ 𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬✦ Spearheading business development efforts across East Africa for Ignitia, focusing on market expansion and revenue growth.✦ Cultivating and maintaining strategic partnerships with key stakeholders, including government agencies, NGOs, and corporate clients.✦ Conducting market research and analysis to identify new business opportunities and market trends in the region.✦ Developing and implementing sales strategies to penetrate new markets and acquire new customers.✦ Leading and managing a high-performing sales team, providing guidance, training, and support to achieve sales targets.✦ Collaborating cross-functionally with product development, marketing, and operations teams to ensure alignment and seamless execution of business initiatives.✦ Representing Ignitia at industry events, conferences, and trade shows to promote brand awareness and foster business relationships. Show less
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  • Wefarm
    Regional Partnerships And Sales Manager
    Wefarm Jul 2019 - Jul 2023
    Nairobi County, Kenya
    ▶️ Key Achievements:🏆 Expanded market share and fostered client relationships by enhancing sales strategy that increased sales volume by 30% within 2 years. 🏆 Sustained business growth and achieved 60% revenue growth YoY due to strong client relationships and effective strategic initiatives. Increased deal closures and revenue generation through resilience training of the sales team for commercial deals.🏆 Exceeded sales expectations, achieving monthly, quarterly, and… Show more ▶️ Key Achievements:🏆 Expanded market share and fostered client relationships by enhancing sales strategy that increased sales volume by 30% within 2 years. 🏆 Sustained business growth and achieved 60% revenue growth YoY due to strong client relationships and effective strategic initiatives. Increased deal closures and revenue generation through resilience training of the sales team for commercial deals.🏆 Exceeded sales expectations, achieving monthly, quarterly, and annual revenue targets through strategic planning, market analysis, and effective execution of sales strategies.🏆 Developed and executed innovative strategies to capitalize on revenue opportunities and benefit farmers, leveraging market insights and industry trends to drive revenue growth while promoting sustainable agricultural practices.🏆 Strengthened market and business research through the provision of actionable insights for the sales operation team, generating market sizing data to identify high-potential revenue-generating regions.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▶️ K𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬✦ Collaborated with the Sales Director & Senior Manager, Special Projects to develop and implement agricultural sales strategies and partnerships across East Africa.✦ Managed the sales pipeline from prospecting to closing deals with agricultural companies, including pitching, negotiating, and onboarding clients.✦ Served as the main point of contact for clients brought in, ensuring the delivery of high-quality services in collaboration with the Sales Director.✦ Led the development of commercial and non-commercial partnerships in East Africa, working closely with the Business Development team.✦ Gathered and relayed feedback from clients to the internal teams in London and East Africa to enhance Wefarm products and services. Show less
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  • Yes Brands Food And Beverages Plc
    Head Of Sales
    Yes Brands Food And Beverages Plc Oct 2017 - Jul 2019
    Addis Ababa, Ethiopia
    ▶️ Key Achievements:🏆 Carried out an “EVERY DEALER SURVEY” (outlet mapping) identified and geo-tagged a total of 35,000 outlets in Addis Ababa city. Demarcated the market into 10 economically viable territories which increased market coverage (by 45%).🏆 Developed contracts with key government institutions and non-governmental institutions.🏆 Conducted a customer network analysis and classified key accounts outlets into Platinum, Gold and Silver in order to… Show more ▶️ Key Achievements:🏆 Carried out an “EVERY DEALER SURVEY” (outlet mapping) identified and geo-tagged a total of 35,000 outlets in Addis Ababa city. Demarcated the market into 10 economically viable territories which increased market coverage (by 45%).🏆 Developed contracts with key government institutions and non-governmental institutions.🏆 Conducted a customer network analysis and classified key accounts outlets into Platinum, Gold and Silver in order to improve service delivery. 🏆 Hired a dedicated key accounts sales team which increased product visibility and availability in all the channels in the modern trade outlets from 15 % to 35% share of shelf space.🏆 Developed a customized Route to Market Mobile application platform to assist in stocks management and secondary sales from the distributor’s warehouse to the end consumer. This improved management decision making process and ensured availability of the products in the retail front.🏆 Appointed new distributors in Addis Ababa and major cities in Ethiopia, signed contracts with them that included putting in place the infrastructure and distribution sales team according to the standards and requirements of YES PLC.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▶️ 𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬✦ Increased market share and sales revenue.✦ Designed cost-effective route-to-market plans using route mapping data analysis.✦ Segmented the Ethiopian market into economically viable territories for distribution rollout based on product value and volume potential.✦ Collaborated closely with sales managers to develop permanent sales routes for all distributors.✦ Recruited and developed KPIs for distributors, trained them and the sales team on new sales techniques and customer service aligned with business objectives.✦ Managed and motivated the sales team to achieve sales targets. Show less
  • Kevian Kenya Limited
    Sales Manager- General Trade
    Kevian Kenya Limited Jan 2015 - Sep 2017
    Kenya
    ▶️ Key Achievements:🏆 Established infrastructure and distribution sales teams, strengthening market presence and expanding product reach in the region. Heightened service delivery and enhanced customer satisfaction by conducting thorough customer network analysis, categorizing key account outlets into platinum, gold, and silver tiers.🏆 Fostered strategic partnerships and developed contracts with key institutions and non-governmental organizations to achieve organizational… Show more ▶️ Key Achievements:🏆 Established infrastructure and distribution sales teams, strengthening market presence and expanding product reach in the region. Heightened service delivery and enhanced customer satisfaction by conducting thorough customer network analysis, categorizing key account outlets into platinum, gold, and silver tiers.🏆 Fostered strategic partnerships and developed contracts with key institutions and non-governmental organizations to achieve organizational objectives.🏆 Customized route-to-market mobile application, streamlining stock management and facilitating secondary sales from distributor warehouses to end consumers, which enhanced customer satisfaction and drove sales.🏆 Identified and appointed new stockists in the Nairobi region, negotiating and finalizing contracts that met the company's standards and requirements. This grew the business revenue by 30% from KES 100,000,000 to KES 130,000,000. In 2 years.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▶️ 𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬✦ Ensured an increase in market share, sales revenue, and achievement of annual sales targets of KSH 4.8 billion.✦ Designed cost-effective route-to-market plans based on route mapping data analysis.✦ Segmented the Kenyan market into economically viable territories for distribution rollout based on potential product value and volume.✦ Recruited distributors and stockists in various regions within Kenya to increase sales and product availability.✦ Worked closely with regional sales managers to develop permanent sales routes for all distributors.✦ Recruited and developed KPIs for distributors, trained them and the sales team on new sales techniques and customer service aligned with business objectives.✦ Managed and motivated the sales team to achieve sales targets and all KPIs. Show less
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  • Unilever
    Territory Manager
    Unilever May 2011 - Jan 2015
    Nairobi
    ▶️ Key Achievements:🏆 Delivered 100% attention to detail and effective execution of merchandising strategies. Expanded market reach and increased profitability, recording sales growth from KES 3M to KES 4.5M per month by engineering high-value margins for the Vaseline lotion brand in Isiolo and Marsabit territories. Upheld business success, surpassing sales targets by 4% in the second half of 2013.🏆 Maximized performance and raised productivity levels through effective… Show more ▶️ Key Achievements:🏆 Delivered 100% attention to detail and effective execution of merchandising strategies. Expanded market reach and increased profitability, recording sales growth from KES 3M to KES 4.5M per month by engineering high-value margins for the Vaseline lotion brand in Isiolo and Marsabit territories. Upheld business success, surpassing sales targets by 4% in the second half of 2013.🏆 Maximized performance and raised productivity levels through effective training, coaching, and support provided to the team with overall team field capability score of 90% against a target of 70%.🏆 Enhanced brand visibility and consumer engagement in retail outlets, achieving 72% score in 4P perfect store compliance against a target of 60% in 2012.🏆 Turned around monthly sales surged from KES 2M to KES 5.5M by identifying and recruiting a distributor in Meru with outstanding sales growth performance.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▶️ 𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬✦ Conducted regular reviews of customer (distributor) profitability to ensure a healthy ROI.✦ Implemented a two-tier structure (sell-in and sell-out) of Unilever products to distributors and subsequently to the market as part of the market development strategy.✦ Developed customer/channel joint business plans with general and modern trade customers, executing them to deliver growth within the territory.✦ Analyzed brand/product assortment and channel to identify growth opportunities.✦ Implemented channel-specific or customer-specific point-of-purchase vision.✦ Provided training to key distributor staff on selling skills, merchandising, trade creation, sales analysis, and report generation.✦ Generated promotion proposals aimed at growing Unilever market share within the territory and sought support from cross-functional teams within the business to implement promotions, ultimately growing customers, distributors, and Unilever. Show less
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  • Telkom Kenya - Orange
    Territory Manager
    Telkom Kenya - Orange Jan 2010 - Jun 2011
    ▶️ Key Achievements:🏆 Secured largest channel deals and exceeded primary sales targets in quarter 4 by 25%. Improved cash flow by accelerating receivables turnover, enhancing liquidity, and strengthening financial stability. Negotiated and successfully reduced Days Sales Outstanding (DSO) with distributors from one month to 2 weeks.🏆 Beat competition and achieved KES 60M annual sales targets in airtime usage acquisition, subscriber acquisition, and connections through… Show more ▶️ Key Achievements:🏆 Secured largest channel deals and exceeded primary sales targets in quarter 4 by 25%. Improved cash flow by accelerating receivables turnover, enhancing liquidity, and strengthening financial stability. Negotiated and successfully reduced Days Sales Outstanding (DSO) with distributors from one month to 2 weeks.🏆 Beat competition and achieved KES 60M annual sales targets in airtime usage acquisition, subscriber acquisition, and connections through exceptional sales performance and market penetration strategies.🏆 Garnered 14% increase in revenues in Quarter 1 compared to the previous year through effective sales strategies, market expansion initiatives, and strong customer relationships.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▶️ K𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬✦ Developed innovative strategies to boost airtime sales, internet connections, and monthly subscriptions.✦ Ensured continuous availability of company products within the designated area of responsibility.✦ Conducted thorough business analyses to assess the quantitative performance of various channels and revenue streams.✦ Planned and executed trade distribution strategies and sales programs to drive sales growth and introduce new products.✦ Managed a team of distributor sales personnel and merchandisers, ensuring consistent route completion and coverage.✦ Oversaw the branding of shops in accordance with Telkom Kenya and Orange brand guidelines to enhance awareness and sales.✦ Organized training sessions for distributors, corporate customers, and the sales team on technical installation and support for modems and LAN systems. Show less
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  • Nokia Kenya
    Retail Sales Representative
    Nokia Kenya Jan 2007 - Dec 2009
    𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬▪ Directed Nokia sales and business development initiatives within the assigned geographical area.▪ Oversaw and ensured compliance with Nokia investments in retail outlets to enhance sell-out performance.▪ Cultivated and nurtured relationships with retail partners to foster mutual growth and success.▪ Identified customer needs, product opportunities, and gaps to facilitate profitable business expansion.▪ Maintained a distribution… Show more 𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬▪ Directed Nokia sales and business development initiatives within the assigned geographical area.▪ Oversaw and ensured compliance with Nokia investments in retail outlets to enhance sell-out performance.▪ Cultivated and nurtured relationships with retail partners to foster mutual growth and success.▪ Identified customer needs, product opportunities, and gaps to facilitate profitable business expansion.▪ Maintained a distribution strategy and structure aligned with sales targets to optimize market potential.▪ Conducted training sessions for retail staff and subordinates on Nokia products and services.▪ Provided support to retailers in driving sell-out and maximizing sales performance. Show less
  • The Paper House Of Kenya Limited
    Sales Representative
    The Paper House Of Kenya Limited Apr 2004 - Dec 2006
    𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬▪ Spearheaded the successful introduction of company products into the Central Rift region, driving significant growth in sales and new product lines, prompting the sales team to explore similar areas.▪ Expanded the clientele portfolio and consistently met revenue targets, contributing to the company's overall success.▪ Maintained optimal levels of customer relations, fostering strong connections with potential and existing… Show more 𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬▪ Spearheaded the successful introduction of company products into the Central Rift region, driving significant growth in sales and new product lines, prompting the sales team to explore similar areas.▪ Expanded the clientele portfolio and consistently met revenue targets, contributing to the company's overall success.▪ Maintained optimal levels of customer relations, fostering strong connections with potential and existing clients.▪ Cultivated prospective business relationships, strengthening long-term client partnerships and increasing revenue.▪ Demonstrated expertise in client account management and implemented strategic sales initiatives to drive business growth. Show less
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  • Libya Ltd
    Sales Trainee
    Libya Ltd Dec 2003 - Apr 2004
    Nairobi
    𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬▪ Analyzed customer preferences to effectively prioritize sales efforts and maximize outcomes.▪ Evaluated operational records and reports to forecast sales projections and assess profitability.▪ Demonstrated excellence in providing quality customer care service, enhancing overall customer satisfaction and retention.

Humphrey Maina Education Details

Frequently Asked Questions about Humphrey Maina

What company does Humphrey Maina work for?

Humphrey Maina works for Ignitia

What is Humphrey Maina's role at the current company?

Humphrey Maina's current role is Regional Business Development Manager - East Africa.

What schools did Humphrey Maina attend?

Humphrey Maina attended United States International University - Africa, Kenya School Of Professional Studies.

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