Abigail Chua Email & Phone Number

- Strategised social media content management for Facebook, LinkedIn, Instagram- Conceptualised, illustrated, and crafted social content to promote fundraising campaigns, mental health resources, and organisation happenings- Achieved 17.4k organic reach for LinkedIn, 10.4k organic reach for Instagram, 7k organic reach for Facebook- Coordinated content, edited articles and designed Epworth's Quarterly newsletter (Feb 2024 - Nov 2024)- Developed collaterals (handouts, slides, opening video) for Epworth's Fundraising Gala 2024 graced by Dr Vivian Balakrishnan- Built our "Resilient Champs" and "Donor wall" website page using Wordpress and updated website information

- develop and create social content for TikTok and Instagram - highest views on TikTok: 1.1M++ - drive sales through content marketing

Accounts handled: Lendlease, ING Bank, Keppel Pacific Oak US REIT, LINE- Curate media lists and draft media pitch notes and LinkedIn content- Draft strategic PR recommendations, briefing documents, and plan-on-a-page for c suites- Assembled daily media monitoring and monthly coverage reports

Singapore

Accounts handled: Singapore Prison Service, DesignSingapore Council, Mitsubishi Power, lululemonAccounts assisted: HPB, Bayer, HP- Assembled daily media monitoring and monthly coverage reports, and handle media lists- Developed media pitches, and angles and drafted strategic PR recommendations, and curated media event menu and media kit packaging- Conducted interviews on potential media profiles and gathered research on potential media publications

Singapore, Singapore

- Curate and create content as a team - Initiate and coordinated the content calendar for Instagram, Facebook and TikTok - Amplified app downloads and registration (33.3% increase/ month), and generated viral content on TikTok (highest: 64.7k ++)- Assisted and launched a collaborative event with NUS Temasek Hall- Attained top charts for KopiRun on App store and reached #1 for Lifestyle Apps and #44 for Free Apps (as of 19.10.2021)- Actively secure and source for merchants and coordinated an in-depth publicity and marketing plan for selected merchants

Accounts handled: Singapore Airshow 2022, CleanEnviro Summit Singapore, Singapore International Water Week, Temasek Ecosperity Accounts assisted: Netflix, Connect@Changi- Responsible for daily media monitoring- Support the team with media invites, media lists, media RSVPs and media relations- Drafted media invites, briefing documents and monthly social media content and captions

Singapore, Singapore

Marketing: - Coordinate and draft creative collaterals for social media platforms (Instagram, Facebook) - Communicate and lead brainstorms session for social media content - Pull the team together to post content regularly and craft SEO rich captions - 6300% increase in followers (started from 0), 30% engagement rate for Facebook and Instagram

Singapore

Accounts Handled: P&G, LIXIL, AXA, Bambooloo- Handled daily media monitoring- Curated media lists, brainstormed media angles, drafted press releases, and media pitch notes- Assisted colleagues in iLab 2021, secured 9.8 billion impressions with 100% key message pull-through and 100% positive tonality- Drafted LinkedIn captions to drive thought leadership

Singapore, Singapore

Publicity and Marketing Manager: - Communicate and ideate together as a team to develop content for social media platforms (Instagram, TikTok) - Direct and produce video content on HYPE Sg TikTok, highest views: 5.9k and a 46.9% increase in followers- Initiate and lead social media tracking and engagement, research, increased impressions by 75% and profile visits by 60% on Instagram- Develop and strategise content calendar to ensure constant engagement with users on social media - Head liaising with small local businesses to collaborate and host giveaways, worked with @coloursplat and @cookiemunchers_, @younglivingsg, @tedxyouthnp and @sghawkercultureSection Editor (People): - Oversee and cooperate with writers to ensure good and steady progress - Supervise writers to ensure deadlines is met, all stories are on track and ready to be published - Assist writers when they meet with difficulties and formulate ideas together with met with roadblocks

- Conducted Content Writing and PR Journalism on ACMI events and Case Management- Initiated and Curated a social media calendar to ensure activity on social media- Undertaking Social Media Management and Marketing - Oversee and directed social media content to keep consumers engaged- Applying Digital Marketing and piloted Design for Electronic Direct Mail

Singapore, Singapore

- Managed Public Relations duties includes Writing Press Releases for new attractions and promotions, collating PR Values, Social Media Tracking, and Media Monitoring - Facilitated Report writing about Resorts World Sentosa for Sentosa Development Corporation Annual Report- Supported Team Members by handling Media Queries and Media Registration during Media Day Event for the Reopening of Attractions - Collaborated and observed Crisis Communications during COVID-19 and Resorts World Sentosa's 'One-Off Workforce Rationalisation'- Assisted in research to provide an in-depth analysis of the current target market and initiated possible suggestions for F&B Christmas Menu

Bachelor Of Arts - Ba, Mass Communication/Media Studies

Graduated with distinction

Diploma, Mass Communication/Media Studies

Activities and Societies: Ngee Ann Ambassadors