Led long-term growth and efficiency strategies across North America sport, consumer, and marketplace, including Mens, Women’s, Jordan, Nike Direct (DTC), Marketplace Partners (Sales & 3PW), running, NFL, NBA, NCAA, Olympics, golf, tennis, and global football. Managed MBA intern who received return offer. Recruited, onboarded, coached, and mentored numerous Nike Strategy teammates to grow the function.

As a Sports Information contact for several of our Division I sports teams, I managed coach and player media relations and would write, edit, and publish interview transcripts, game notes, social media, highlights, and game stats.

I managed brand activation and experience strategy for a major consumer electronics client. I led our quantitative research synthesis workstream, where I analyzed data from 10K+ survey responses to identify a new U.S. brand target segment and brand proposition for the client and gain their buy-in on new brand activation and digital end-to-end experience strategies. I designed current and future state customer journey maps by using research insights to identify customer pain points and frame future solutions and competitive positioning. I used these journey maps to obtain client alignment on new customer touchpoints and experiences. I led problem-solving sessions with internal teams and the client to generate and refine 50+ new differentiating experience enhancement concepts throughout the customer journey, ultimately influencing the client to implement new digital purchase, use, support, and reward prototypes into the customer experience. In this role, I managed an Associate Consultant and a Research Associate.

I managed coach and player media relations for the LA Rams for four seasons, during which we achieved two NFC West Division titles and one NFC Conference championship. I facilitated, recorded, and transcribed coach and player interviews, maintained ownership of the media facility on the field, acted as the face of the organization to all media and credentialed guests, managed media check-in, facilitated photography and video on the sidelines, answered the sideline phones to connect coaches in the booth with players and coaches on the sideline, and delivered statistics to team ownership, team executives, coaches, and media. My team executed a game day check-in and escort strategy for 100+ media and credentialed guests per game in anticipation of challenges managing relationships while operating in a college stadium during the team’s relocation year.

I led marketing research and insights for NBCU's movie ticketing and content brands, including Fandango, Rotten Tomatoes, FandangoNOW, Flixster, and MovieTickets.com. I built a Voice of the Customer research program from scratch by creating 30+ customer surveys across our portfolio of websites, apps, and streaming platforms. I translated this data into insights and customer-centric recommendations for marketing and product strategy, gaining executive buy-in on my recommendations. I led cross-functional project sprints, in-house and at-home UX testing, and A/B tests to drive marketing and product strategy for new product launches and updates across our portfolio of websites, apps, and streaming platforms. I performed first-in-kind Slack and ClickTale integrations with customer surveys to achieve company-wide awareness of customer insights and reduce turnaround time for content and technical issues. I directed competitive analysis research for ad sales and partner rewards initiatives, completing 60+ competitive analysis studies and 10+ customer segmentation strategies for our domestic and international movie ticketing and content brands. I led customer research and social listening projects for the new Fandango VIP+ customer loyalty program, the Rotten Tomatoes 21st-anniversary re-brand, the Flixster 2.0 app launch, and the launch of our at-home streaming app on new devices.In this role, I managed two Market Research and Insights Coordinators.

As the leading NFL contributor for SQ, I wrote one article per week covering the hottest trends in the NFL. My detailed, analytical writing style was supported with stats and analytics to illustrate my arguments, identifying trends that top sports journalism sources weren't talking about. I also managed the content calendar, posts, and fan engagement for SQ's social media platforms, viewed by 70K+ followers.

I composed 25+ game recap and top play highlights per week on the startup app Overtime and wrote 5-10 additional posts and comments per week (each including media) pertaining to game coverage, news, and debates around the NBA, MLB, NFL, NHL, and NCAA football and basketball. I was given the "Superstar" title as one of 50 top contributors, accumulating over 50,000 video hits.

I managed promotional support and fan engagement activities helping to build brand awareness for Enerplex at Broncos home games during our Super Bowl 50 championship season. I processed 60+ sales and return transactions per game within a Point of Sale system at a battery rental kiosk.

As an intern for an all-purpose sports marketing, PR, and events firm, I executed logistics for 12 high-profile events including: Harold and Carole Pump Foundation Gala honoring Vin Scully, Jim Brown, and Sugar Ray Leonard; Lakers All-Access; SEAL-NSW Family Foundation Gala; The Voice blind auditions; GBK Pre-ESPY Gift Lounge; Eric Dickerson Golf Invitational benefiting Young Warriors; and Clayton Kershaw's Ping Pong for Purpose celebrity tournament at Dodger Stadium. My team secured over $15,000 in sponsorship and crafted and executed event management strategy including red carpet management, silent auctions, social media, sponsorship activation, press releases, and media recaps.

As the youngest regional President in company history, I worked cross-functionally with the creative team while performing account manager responsibilities with the companies who advertised in our newspaper, website, and app. I generated $25,000 in ad sales during the summer of 2013 and was ranked as the #2 sales executive out of 100+ for the month of June. I also hired delivery drivers and oversaw efficient newspaper delivery.In this role, I managed three sales executives, ten journalists, and one delivery driver.