Hunter Lane Email and Phone Number
BUSINESS DEVELOPMENT PROFESSIONAL leveraging expertise across virtual reality (VR), location-based entertainment (LBE), gaming, and Esports to inform strategic planning pertaining to driving dynamic marketing strategies with platforms that result in high-visibility releases, engagement, and usage. Forward-thinking changemaker with a proven record of securing significant funding for new content to spearhead impactful sales and digital marketing strategies around launches that optimize profitability. Exceptional platform partner and trusted advisor, adept at guiding all aspects of business relationships through industry insights and trend analysis.
Pico Xr
View- Website:
- picoxr.com
- Employees:
- 147
-
Business Development And Platform Partner RelationsPico XrAustin, Tx, Us -
Business Development & Platform Partner RelationsPico Xr Aug 2023 - PresentAustin, Texas, United States -
Business Development & Platform Partner RelationsResolution Games Feb 2021 - May 2023 Managed business development strategy, assessing inbound inquiries, managing LBE initiatives, drivingcross-functional collaboration, and overseeing platform partner relations to bolster sales results. Managed storefront presence and sales of the company portfolio of content, ensuring best practices andplatform standards are implemented across all platforms to optimize awareness and drive revenue. Prepared and executed funding pitches to major platform partners that translated to successfullyattaining significant funding assets for new content. Adeptly balanced competing stakeholder priorities between cross-functional and platform partnersfor new releases and game update initiatives from approval to launch coordination and go-to-market. Operated as the go-to person spearheading the strategic planning and execution of a tabletop RPG gamelaunch on Steam which augmented usage and supported additional revenue. Oversaw the successful launch of Resolution Games Mixed-Reality FPS Spatial Ops on SideQuest. -
Commercial And Marketing LeadSpringboardvr Jan 2020 - Feb 2021 Supervised B2B and B2C marketing efforts for a virtual reality (VR) platform providing venuemanagement and commercial game licensing solutions for the out-of-home VR sector. Recognized as an instrumental player in developing the marketing organization and growing thedeveloper community, which drove revenue and established Springboard as a leading licensingplatform during tenure. Provided key insights as a trusted advisor to the C-Suite and key stakeholders while managing socialchannels, producing all digital media and copy, and facilitating community management. Created content marketing promotions to highlight developers and drive game usage in arcades. Produced all eSports and tournaments, from communications between developers, operators, andend-users, to community management, vendor management, scheduling, and prizing. -
Content Acquisition LeadSpringboardvr 2017 - Feb 2021 Oversaw the content marketplace during the introduction of commercial licensing solutionscomprising content discovery, evaluation, acquisition, onboarding, marketing, and developerrelations and support. Educated game developers on LBE market fundamentals to assist with Arcade SKU modification —UX,mechanics, matchmaking, etc.— pricing strategy, and marketing strategy. Onboarded several titles responsible for over 600K hours of end-user content consumption.
Hunter Lane Education Details
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Media & Strategic Communications - Sports Media
Frequently Asked Questions about Hunter Lane
What company does Hunter Lane work for?
Hunter Lane works for Pico Xr
What is Hunter Lane's role at the current company?
Hunter Lane's current role is Business Development and Platform Partner Relations.
What schools did Hunter Lane attend?
Hunter Lane attended Oklahoma State University.
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