Hunter Mckernan Email & Phone Number

Wilmington, North Carolina, United States

-Outlined new processes for weekly maintenance of Verizon data capturesolutions onsite in management of daily events in use of Brandscopic platform-Managed six new digital gaming builds alongside creative teams leveragingnew Verizon branding, for use at over 1,000 events onsite annually-Implemented continuous improvement initiatives within the Verizon dataintegration process within their internal CRM system, streamlining the use ofhundreds of thousands of leads collected onsite at events

Charleston, South Carolina, United States

-Member of multi-department team for production of interactive, animated, puppeteer-operated digital element featured as centerpiece in content shoot for LEGO, considered one of the best performing campaigns in the brand’s history -Managed all aspects of production for custom photo capture solution for Lysol's "World's Stinkiest Sock" activation held at Fenway Park, which collected footage of social media influencers and celebrity Rachel Dratch, and captured and sent high quality slo-mo footage of nearly 170 reactions to the "World's Stinkiest Sock" - nominated for a Webby Award-Production lead and onsite technical lead for build of two interactive touchscreen games featured at "Lockheed Martin Destination: Space 2050" event, which generated interactions with over 300 people in attendance including high level customers from NASA, US DoD, U.S Air Force, U.S Space Force, and more -Collaborated with vendor to coordinate production of Verizon's "Fast Start" instant win game, activating four weekends at 18 retail locations across the United States, including six stores in Phoenix the week of Super Bowl LVII - engaging with over 5,000 consumers throughout all events-Managed build of over 100 unique digital banner ads for Coca-Cola's "For the Love of Breakfast" campaign, through collaboration with external freelance developer -Used Tint platform to create user-generated social media display board featuring over 200 pieces of attendee submitted content for Coca-Cola's Refresh Garden activation at the 55th Annual Delta Sigma Theta National Convention -Team point-of-contact for Verizon "Plug & Play" activation game featured at Shaky Knees Music Festival, NFL Games, LA Comic Con, and hundreds of other events throughout the year - generating over 100,000 registrations -Managed production of Coke "Move" video booth engagement at the March Madness Music Festival (largest free music festival in North America), engaging with 1,800 consumers over four days

Norcross, Georgia, United States

-Created, pitched, and executed 20 stop event schedule comprised of large consumer events, NASCAR races, and Jeep/Car expos for General Tire’s 2021 “Destination Anywhere” Tour, spanning 12 states over eight months, generating over 18,000 consumer sales leads -Managed and executed General Tire's 2020 "Destination Anywhere" mobile marketing tour spanning 28 event days with 10 total stops in six different states, generating over 7,800 consumer sales leads (18% YoY increase)-Compiled 27 reports outlining demographic information, consumer habits, and brand opinion of attendees from thousands of survey responses to measure relevance and success of General Tire’s attended events-Assisted in day-to-day management of General Tire account including full execution of on-site sweepstakes, event bookings, and other client services -Coordinated logistics for team of three tire technicians and one tour manager for General Tire's sponsorship of five race teams in the Lucas Oil Off Road Racing Series -Assisted with award submission for General Tire "Anywhere is Possible" Tour - named a finalist for multiple 2021 EX / Experience Design and Technology Awards

Atlanta, Georgia, United States

-Assisted in implementation of assets associated with Atlanta United’s inaugural sleeve patch sponsorship for Piedmont Healthcare -Staffed and trained team of 10 brand ambassadors for Atlanta Track Club and Atlanta United activations on behalf of Piedmont Healthcare-Assisted in management of virtual and augmented reality engagements, vehicle placements, and staffing at Mercedes-Benz stadium on behalf of Mercedes-Benz USA-Planned and executed Floor & Decor’s store opening, charity raffle, and gala sponsorship benefiting Desert Sands Educational Foundation in La Quinta, CA -Booked and recommended 5 trade show events on behalf of Floor & Decor-Brainstormed and assisted in planning for various COVID-19 response plans on behalf of American Family Insurance-Brainstormed and planned concepts surrounding inaugural launch party and christening event for in Miami for Virgin Voyages' new Scarlet Lady cruise ship

Atlanta, Georgia, United States

-Assisted in management of 16 onsite fan engagement activations for American Family Insurance at two NFL properties (Green Bay and Indianapolis), generating over 10,000 leads between the two properties through onsite sign ups and an online sweepstakes -Planned, staffed, brainstormed, and managed over 10 onsite activations for Piedmont Healthcare’s Atlanta Track Club and Atlanta United sponsorships, generating over 2,000 total leads-Managed virtual and augmented reality fan engagements, vehicle placements, and brand ambassador/product specialist staffing at 10 onsite activations at Mercedes-Benz stadium, which generated over 7,500 total leads from fans in attendance -Planned and executed five store grand opening events with 1,000+ total attendees and over 20 one-off onsite requests on behalf of Floor & Decor-Coordinated season long high school football sponsorships on behalf of Floor & Decor for seven high schools in Wichita, Kansas-Researched and presented findings of two food delivery service companies along with eight person associate team for term length project to entire Engine Shop staff

Columbia, South Carolina, United States

-Member of team that generated over 25k new followers in two years between Instagram and Twitter on Barstool Gamecocks social accounts (totaling 35k)-Created and wrote for Barstool Gamecocks blog that amassed over 97,000 reads total (https://barstoolgamecocks.wordpress.com)-Regularly posted student submitted and staff created content weekly to Twitter and Instagram-Assisted with the planning of Barstool's 5th Year Tailgate show at the University of South Carolina, which involved scouting entertaining locations for the tailgate show to attend while at the University of South Carolina-Raised over $400 for USC Dance Marathon "For the Kids" in rivalry competition during the South Carolina vs. Clemson football week

West Columbia, South Carolina, United States

-Formatted and scheduled over 15 weekly newsletters for the truematter blog through Mailchimp-Assisted in planning of "UX Columbia Meetup" with over 50 attendees-Conducted marketing studies in order to discover preferences of client's users-Used adobe inDesign and Illustrator to create promotional material for upcoming events used on social media platforms-Co-wrote recap blog post for UX Meetup, featuring quotes and video from the event-Researched and applied for conferences and speaking opportunities on behalf on truematter-Transcribed YouTube videos and edited blog posts to ensure full web accessibility

Columbia, South Carolina, United States

-Organized and launched a volunteer recruitment campaign on behalf of Junior Achievement of Greater South Carolina-Released four video storytelling pieces on all social media platforms-Created month long social media calendar with over 20 pieces of content-Attended and covered three Junior Achievement events in the greater Columbia area-Created and released a survey to gather research on volunteer habits-Delivered two presentations to client before and after campaign covering all goals and accomplishments

Darlington, South Carolina, United States

-Wrote seven press releases covering promotional events and historical moments in months leading up to the Labor Day weekend NASCAR Southern 500-Coordinated two "Victory Tour" events in Myrtle Beach, South Carolina and Darlington, South Carolina featuring NASCAR drivers Kyle Busch and Elliott Sadler-Wrote feature article on Xfinity Series driver Brandon Brown for the souvenir program sold on race weekend-Covered/facilitated Goodyear tire tests at Darlington Raceway and interviewed drivers-Assisted in organizing two events held at Darlington Raceway such as "Fan Track Laps" and the annual "Darlington Freedom Fest"-Assisted in organizing pre race events for both the Sport Clips VFW 200 and the Bojangles' Southern 500-Ran all promotion on social media platforms at Darlington Raceway's 2019 Governor's Mansion visit with Monster Energy Series driver Brad Keselowski

Smyrna, Georgia, United States

-Facilitated pre-game events including on-field parades, Batting Practice Experience and Group Hospitality Areas-Championed seat visit program, in which gifts/memorabilia are delivered to specific guests throughout the duration of the game-Assisted in ticket exchanges as necessary, acted as a liaison between the Frontline and Ticket Office staffs-Staffed guest service booth locations throughout the ballpark and managed lost and found process -Worked post game and standalone concerts at SunTrust Park ( Acts including Metallica, MC Hammer, Jake Owen, and Needtobreathe)-Anticipated needs and proactively offered assistance to fans when necessary-Had a practicing knowledge of ballpark policies to ensure the safety of all guests and employees-Sold "Kids Club" memberships and actively explained to guests what a membership includes

Columbia, South Carolina, United States

-Delivered food to customers at the Columbia, South Carolina location of Wild Wing Cafe

Columbia, South Carolina, United States

-Worked as dishwasher for the Sigma Nu Delta Chapter at the University of South Carolina

Atlanta, Georgia, United States

-Sold 50/50 raffle tickets throughout the games of which proceeds go to the Braves Foundation, a community outreach program that assists different charitable organizations in Atlanta-Facilitated pre-game events including on-field parades, Batting Practice Experience and Group Hospitality Areas-Championed the seat visit program, in which gifts/memorabilia are delivered to specific guests throughout the duration of the game-Acted as a MLB Ballpark Ambassador, promoting downloads of the MLB Ballpark App to thousands of fans in attendance -Staffed guest service booth locations throughout the ballpark and managed lost and found process -Sold "Kids Club" memberships and actively explained to guests what a membership includes

Columbia, South Carolina, United States

-Assembled sandwiches for customers, operated a register as a cashier, and washed dishes

Johns Creek, Georgia, United States

-Part of the inaugural staff in a new restaurant -Held many roles including server, cashier, line worker and other positions needed in order to keep the new establishment running smoothly

Norcross, Georgia, United States

-Cofounded Greater Atlanta Christian School's high school football broadcast in 2014 with the NFHS software-Operated camera and provided color commentary simultaneously for home and away games-Program has continued across multiple sports, run by students at Greater Atlanta Christian School-Generated thousands of dollars for the Greater Atlanta Christian School athletic department-Travelled with team to away games for broadcasts

Bachelor'S Degree, Public Relations

Activities and Societies: Barstool Gamecocks, Sigma Nu Fraternity-Member of Sigma Nu Delta Chapter, holding titles of judicial board.

Bachelor'S Degree

-Studied abroad in Barcelona from January 2018 to April 2018 -Attended Barcelona School for International Studies (Barcelona SIS).

High School Diploma

Activities and Societies: Varsity Wrestling Team, Varsity Baseball Team, Editor for the School Newspaper, Beta Club Member, Cum Laude Honors