Rose Rayos Email & Phone Number

Oakville, On, Ca

Toronto, Ontario, Canada

Act as a strategic operations partner to business leadership, creative, strategy, sponsorship, and production teams, driving efficiencies and delivering enhanced value to clients for sustainable and profitable growth. • Operational ExcellenceSupport the SVP, Managing Director by spearheading the establishment and implementation of standardized processes, ensuring proper documentation, driving process adoption, and promoting effective use of current and future operational tools across the organization.• Direct PMO & DeliveryTrain and mentor teams in project management best practices, overseeing the end-to-end project delivery process to ensure timely completion, budget adherence, and alignment with client expectations and strategic objectives.• Departmental OperationsLead initiatives to streamline and enhance departmental operations by optimizing workflows, improving team efficiency, and driving process innovation for increased productivity and operational efficiency.Clients: Danone, Moosehead Breweries, General Motors Canada, OLG, Accor, Mastercard, Nike, Converse

Toronto, Ontario, Canada

Acted as a key driver of branding and creative initiatives within Loblaw's full-service in-house creative agency, ensuring high-quality deliverables and strategic alignment with business objectives.• 360° Campaign ExecutionDirected the execution of comprehensive marketing campaigns, overseeing progress and collaboration between internal teams and external vendor partners and agencies to ensure successful planning and delivery.• Branding & Creative DeliverablesLed the development and execution of innovative branding and design projects, ensuring adherence to brand guidelines and maintaining high creative standards throughout the project lifecycle.• Asset Management & Workflow OptimizationImplemented and enhanced asset management systems to streamline project workflows and improve communication, facilitating effective progress tracking and collaboration among creative, digital, and production teams.Brands: PC Optimum, PC Masterbrand

Toronto, Ontario, Canada

Advanced to oversee project management for the integrated marketing business segment at Cossette, establishing effective practices for high-stakes, complex 360° marketing campaigns while driving successful outcomes and enhancing overall project management standards.• Revenue Management & Scope ExpansionManaged $5M in revenue across multiple accounts, increasing profitability through strategic recommendations that expanded project scopes and aligned with client objectives, ensuring improved results and enhanced client satisfaction.• Project Scoping & ExecutionDeveloped and managed detailed project scopes, budgets, schedules, and deliverables in collaboration with account teams, ensuring precise execution while balancing financial and operational demands to meet project goals.• Risk Management & Issue ResolutionProactively identified risks and developed solutions to address potential issues, maintaining project momentum and ensuring timely resolution.• Creative & Production OversightCoordinated with internal and external teams to design and execute advertising campaigns, overseeing production across various channels, including CRM, print, digital, broadcast, and promotional materials.Clients: TD, IGWM, Telus, Public Mobile, Google, Shopify Plus, General Mills, Egg Farmers of Ontario, MOH, Keilhauer, Aphria, Labatt

Toronto, Ontario, Canada

Managed and executed high-impact B2C marketing initiatives, including product launches and retail events, while enhancing brand presence through effective sponsorship activations.• Experiential Campaign Management & ProductionLed the execution of marketing campaigns by coordinating cross-functional teams and managing sponsorship activations to ensure seamless delivery and maximum brand impact.Clients: Toyota and Lexus Canada

Channels: B2C experiences and event management Clients: E&J Gallo, Warner Bros. Canada, Sony Xperia and new business development

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada