Rose Rayos Email & Phone Number

Oakville, ON, CA

Toronto, Ontario, Canada

• Act as a strategic operations partner to business leadership, creative, strategy, sponsorship, and production teams, driving efficiencies and delivering enhanced value to clients for sustainable and profitable growth.
• Operational ExcellenceSupport the SVP, Managing Director by spearheading the establishment and implementation of standardized processes, ensuring proper documentation, driving process adoption, and promoting effective.
• Direct PMO & DeliveryTrain and mentor teams in project management best practices, overseeing the end-to-end project delivery process to ensure timely completion, budget adherence, and alignment with client expectations.
• Departmental OperationsLead initiatives to streamline and enhance departmental operations by optimizing workflows, improving team efficiency, and driving process innovation for increased productivity and operational.

Toronto, Ontario, Canada

• Acted as a key driver of branding and creative initiatives within Loblaw's full-service in-house creative agency, ensuring high-quality deliverables and strategic alignment with business objectives.
• 360° Campaign ExecutionDirected the execution of comprehensive marketing campaigns, overseeing progress and collaboration between internal teams and external vendor partners and agencies to ensure successful planning.
• Branding & Creative DeliverablesLed the development and execution of innovative branding and design projects, ensuring adherence to brand guidelines and maintaining high creative standards throughout the project.
• Asset Management & Workflow OptimizationImplemented and enhanced asset management systems to streamline project workflows and improve communication, facilitating effective progress tracking and collaboration among.

Toronto, Ontario, Canada

• Advanced to oversee project management for the integrated marketing business segment at Cossette, establishing effective practices for high-stakes, complex 360° marketing campaigns while driving successful outcomes and.
• Revenue Management & Scope ExpansionManaged $5M in revenue across multiple accounts, increasing profitability through strategic recommendations that expanded project scopes and aligned with client objectives, ensuring.
• Project Scoping & ExecutionDeveloped and managed detailed project scopes, budgets, schedules, and deliverables in collaboration with account teams, ensuring precise execution while balancing financial and operational.
• Risk Management & Issue ResolutionProactively identified risks and developed solutions to address potential issues, maintaining project momentum and ensuring timely resolution.
• Creative & Production OversightCoordinated with internal and external teams to design and execute advertising campaigns, overseeing production across various channels, including CRM, print, digital, broadcast, and.

Toronto, Ontario, Canada

• Managed and executed high-impact B2C marketing initiatives, including product launches and retail events, while enhancing brand presence through effective sponsorship activations.
• Experiential Campaign Management & ProductionLed the execution of marketing campaigns by coordinating cross-functional teams and managing sponsorship activations to ensure seamless delivery and maximum brand.

Channels: B2C experiences and event management Clients: E&J Gallo, Warner Bros. Canada, Sony Xperia and new business development

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada