Director Of Digital & Content
San Diego, California, United States
As the second employee at 3STEPS4WARD, a marketing consulting group driven by a commitment to positive social causes, I played a pivotal role in the company's early growth. Wearing multiple hats, I handled diverse responsibilities ranging from forging partnerships, onboarding clients, and managing accounts to serving as a graphic designer, writer, and videographer. In collaboration with the team, I co-authored our mission and vision statements and took charge of designing the initial versions of the website, logo, and brand book. A key contributor to team expansion, I hired over 50% of our talented workforce and introduced eight new service offerings to enhance client funnel growth. My strategic approach included researching competitive brands, identifying product characteristics, assessing market share, and pricing to formulate a comprehensive marketing plan for the company's future growth. This led to the creation of a subsidiary media company which hosts the podcast Twist of Fate which caters to small business owners and startup founders. Leading a team of writers, creatives, and freelance contributors, I ensured the timely delivery of quality content to meet client monthly deadlines. During my tenure as the advertising manager for both social and web platforms, I successfully managed a budget of $200K per month for three consecutive months. It was a rewarding journey contributing to the success of nonprofits, startups, entrepreneurs, and small businesses in their mission-driven endeavors.