► Drive results by translating high-level visions into beautifully designed consumer experiences brought to life using 360 digital, media, and marketing tactics, with budgets ranging from $500K - $20M.► Established full service, in-house agency to increase efficiency and reduce overhead by 60%.► Lead calibration and analysis of marketing efforts to achieve absorption goals of $800M - $1B annually, with executions to include earned and paid media, strategic co-branding partnerships, events, and digital/social content strategy in the luxury vertical.► Define success metrics, KPIs, and project goals to ensure creative brief and vision are successful.► Lead creative and branding approach with competitive analysis to ensure marketplace differentiation, clear brand identity, and sales tools to resonate with target audiences.► Collaborate cross-functionally with sales, product development, and analytics, to align marketing initiatives with overall business objectives.► Stay up-to-date with industry trends, emerging technologies, and best practices in marketing analytics.► Directed the rebranding process for company merger to advance brand perception.► Connect the brand, messaging, and go-to-market positioning efforts with demand generation and performance marketing metrics.► Lead strategies to reduce customer acquisition cost (CAC), elevate marketing qualified leads (MQLs), and increase monthly recurring revenue (MRR).► Serve as a thought partner and leader to help clients push their creative and marketing materials.► Create compelling product roadmaps with the sales organization to grow category, ensure brand relevance, and expand brand presence.► Oversee brand strategy, innovation, integrated media, and creative studio. ► Responsible for elevating the company's presence in the market and the go-to-market strategy to meet Net Sales, EBITDA, and brand KPIs.

► Worked closely with Sales, Product, and Operations teams to align messages, maximize value delivered to buyers► Set and executed high-level marketing goals aligned to overall strategic vision and developed strategies to execute against those goals.► Defined and owned the unique ICPs (ideal customer profile) for multiple lines of business, including broad market intelligence and sizing, market segmentation, buyer personas, and product differentiation., and capitalize on revenue opportunities.► Provided strategic direction and positioning of the organization that promoted, enhanced, and protected brand reputation and enable the organization to become the partner of choice.► Devised and executed marketing strategy, planning, and project management of marketing activities across organizational objectives and for cross-functional initiatives to accomplish the strategic priorities, mission, and vision of the organization.► Direct reports included 10 marketing managers, two graphic designers, and 20+ project teams.► Created two new departments, including hiring and training for a full service, in-house creative agency and an architecture and planning department.► Discovered and applied relevant economic, market, and consumer research to define market opportunities and create compelling offerings priced from $1M - $40M.► Developed programming strategy: unit mix, pricing, first to market amenities and building services.► Executed creative vision using innovative technology, collateral, signage, models, and vignettes to engage customers both in the virtual and physical world.► Programmed a first of its kind Wellness Week activation across entire development portfolio with 1K attendees.► Ushered in a paradigm shift, from a legacy company to a modern, matrix organization through defined department roles and innovative marketing tactics.

► Led with a focus on digital, social media, and content marketing to develop integrated marketing plans and multi-channel campaign execution for real estate products.► Developed and executed plans for lead generation, demand generation, and brand building programs.► Created campaign forecasts and measurement plans based on target audience and campaign objective.► Delivered robust feedback to branding firms, architects, designers, rendering artists, and clients.► Coordinated all project timelines, communications, and development of creative assets.

► Served as the primary advertising agency contact for local, regional, and national real estate developers. Managed timelines, media placements, and creative assets for the promotion of condominium sales from inception to completion.