Developed a global community marketing program to deliver impactful resources and raise awareness through engaging marketing tactics within communities affected or at risk of natural disasters.

Directed the development, rebranding, and launch for Cotton in Central Texas, revitalizing marketing communications and materials.Enhanced event deliverables and sponsorship tactics, ensuring alignment with cohesive local branding.Devised hands-on marketing strategies that empowered the sales team, increasing engagement capabilities and elevating brand prominence.

Built, expanded, and managed the College Male Organization Partnership Program, overseeing partnerships with over 600 organizations each semester.Facilitated brand growth by cultivating a network of advocates, integrating Bumble’s mission and values into college male communities.Executed local marketing efforts, organized engaging events, and secured impactful sponsorships to enhance Bumble's presence in collegiate environments.Developed and executed innovative localized community, guerrilla, and experiential marketing campaigns, driving brand engagement and growth within niche markets and targeted demographics.Led the Field Marketing Merchandise strategy, conceptualizing, designing, and developing compelling branded merchandise to bolster brand identity and consumer engagement.