• Collaborated on the development of commercialization of high-priority products/solutions in Kimberly Clark Professional catalog. Managed 3 individual cross-functional projects across departments to support crucial business needs.• Developed an in-depth strategy to grow email listservs within company database using Salesforce and Pardot. Collaborated with 8 full-time CRM and Sales professionals to set realistic acquisition goals and receive incremental feedback. Deliverables included evaluation of email database, as well as competitive industry analysis navigating the challenge of low opt-in percentages.• Partnered with e-Commerce and Global PPE teams to analyze online glove sales ($8M in annual revenue) to determine if Kimberly Clark Professional should sell PPE products directly on Amazon or via other online platforms. Developed an in-depth competitive landscape including top sellers, format/packaging analysis, price point, and value proposition comparisons.• Performed a comprehensive analysis on the company’s 3 biggest competitors and distributors, focusing on digital strategy and tactics for the promotion of 3 industrial wiper products. Created summary insights and a matrix of findings to provide transparency into whether the company could penetrate a net new audience to absorb market share in the industry.• Presented mid-term and final presentation and recommendations to 30+ VP-level executives and other market-focused leadership.

• Managed 1 direct report, contributing to professional growth and development in an entry-level role. • Gave performance feedback and worked with 5 junior-level employees across account teams to ensure career progression in a cross-team environment.• Provided recommendations for monthly engine spend for clients with budgets ranging from $50K to $500K across social media platforms. Incorporated historical performance data as well as expectations for growth opportunities.• Managed up to 5+ concurrent accounts in the Financial Services, Hospitality, Education and Ecommerce verticals. • Spearheaded weekly internal meetings for teams of 2-4 to brainstorm new strategies and ensure satisfaction of client demands.

• Collaborated with senior account team leads to prepare strategic recommendations for client growth across social media platforms.• Created performance reporting tools to monitor daily and weekly performance across accounts. • Gathered, analyzed, and visualized marketing data for clients including OnDeck, BevMo, and Epic. • Utilized a range of analytical and collaboration tools (Microsoft Excel, Google Sheets, etc.) to develop and share performance insights with internal and external stakeholders.• Maintained client rapport to achieve KPIs; implemented tests/creatives to foster account growth opportunities.

• Worked to optimize paid marketing efforts using various search and social platforms, such as Google, Bing, Facebook, LinkedIn and Pinterest.• Maintained strong relationships with clients of various industry verticals through effective communication and showcasing performance data during weekly syncs.

• Addressed critical problem of development of brand expansion strategies for existing niche restaurant.• Collaborated with a team and identified key elements such as identification of value proposition, customer segmentation and optimal locations and provided potential recommendations.

• Performed a wide variety of tasks, including extensive data analytics, to support environmental and sustainability cross-functional projects.• Deliverables included preparing analytical reports and recommendations for management’s evaluation of clients’ environmental issues and problems as well as development of business and strategic solutions.

• Interpreted and analyzed Federal and Florida environmental statutes, regulations and municipal ordinances to support consulting projects.• Identified problems and developed business and strategic advice and solutions for clients regarding obtaining environmental permits for marine and construction development projects.• Worked directly with clients and government personnel on marine and construction projects.

• Researched and analyzed market trends and financial metrics regarding innovative early stage and start-up technology companies and entrepreneurs seeking financing.• Provided strategic recommendations for universities and private research companies applying for funding.• Deliverables included creating analytical reports and recommendations for management’s evaluation of financing opportunities.

• Responsible for consumer-facing retail sales of water sports equipment and apparel• Conducted marketing and branding for community based charitable functions and promotional events