Led premium product promotions, new advertising, pricing and technology strategy; achieved the largest market share increase since launchLed Ecommerce business strategy and influenced senior manager to improve Search ranking, R&R, Webpage Content and DesignLed competitive response team of 8, monitoring business sales volumes, market share trends and competitive activity on a weekly basis to drive strategic plansLaunched Duracell B2B marketing strategy, making it #1 amongst major competitors in the professional channel

Delivered the product superiority sales pitch for Duracell’s biggest launch, incremental $92MM salesLed multi-functional teams to develop product concepts, consumer targets, conduct quantitative consumer research and then deployed a revised global innovation plan Identified consumer insights through quantitative and qualitative research leveraging both internal and external partners to improve penetration and retention of consumer and retail marketsEstablished first ever future device trend report bi-annually with industry expert to forecast storage technology trends and drive R&D focus

Managed multi-million dollar wireless charging product initiative from the technical concept stage to external technology partner selection and through to productionDeveloped five year product technology road-map for consumer devicesLed Duracell rechargeable flashlight fast charger development, responsible for engineering design choices, managing outsourced manufacturers and internal resourcesAssessed wireless charging business landscape creating comprehensive IP analyses, competitive assessment to quantify and rank new product launch risks