Executive Vice President - Casino Operations And Marketing
• Pre-opening planning and development of casino operations and marketing for an integrated resort of 1,000 hotel rooms, 25 F&B outlets, a casino of 500 table games and 3,000 slots, nightclub, beach club, spa and retail offering for Tiger Resorts, subsidiary of Universal Entertainment, a Japanese casino and integrated resort development company.• Oversee strategic plan for casino and marketing divisions for entry into Manila marketplace• Facilitate the development of casino floor, covering product selection, positioning, systems, technology, pricing, placement, processes and customer service • Coordination of casino marketing encompassing marketing strategy, international marketing, loyalty, CRM, players club, card tiering and benefits, services, sales, busing, business development, strategic marketing, revenue enhancement and all initial property advertising, branding and communications development