• Leading the analytical function by collaboration with stakeholders and cross functional teams• Communicating the problem statement and driving the business analysis objectively• Solving the problem statement of revenue gaps, forecasting variance and business inefficiency• Expertise in creating automated reporting of large data sets by setting ETL process, SQL queries; facilitating prompt review of business and taking strategic decisions• Performed EDA in Python pandas… Show more • Leading the analytical function by collaboration with stakeholders and cross functional teams• Communicating the problem statement and driving the business analysis objectively• Solving the problem statement of revenue gaps, forecasting variance and business inefficiency• Expertise in creating automated reporting of large data sets by setting ETL process, SQL queries; facilitating prompt review of business and taking strategic decisions• Performed EDA in Python pandas, matplotlib, seaborn and R studio which highlighted patterns and trends useful in generating insights, going at core data analytics• Designed and implemented interactive Power BI & Tableau dashboards for key stakeholders.• Enable effective decision making using SQL queries by retrieving and aggregating data from multiple sources • Analyzed financial reports including monthly, quarterly, and yearly profit and loss, balance sheet, cash flow statements• Achievement of designing and developing 25+ Power BI Dashboards, sharing with 50+ users on BI web service, 5 million + rows, 100 brands, 400 categories and 150 customers• Achievement of successfully reporting sales, stocks, fulfilment ratio, gross margins, top sellers, stock cover ratio, working capital ratio, divisional revenue performance• After month-end closing, prepare the monthly variances analysis. Examine historical data, identify trends, and offer suggestions for enhancements.• Assisting the audit team by providing accurate financial data, documentation, and analysis to facilitate a smooth and thorough audit process.• Streamlined reporting processes, reducing time-to-insight by 21% and improving overall efficiency.• ERP implementation, customizing process flow, automizing work flow through management of ERP software. Show less

• Led the growth function through data analytics, digital budget management, promotion planning, and customer path analysis.• Collected and analyzed data related to e-commerce performance, including website traffic, sales, conversion rates and customer behavior, using analytics tools, google analytics, app analytics• Developed a flexible Growth Plan model in Excel for forecasting and managing GMV growth• Utilized Power BI for streamlined data presentation, contributing to monthly… Show more • Led the growth function through data analytics, digital budget management, promotion planning, and customer path analysis.• Collected and analyzed data related to e-commerce performance, including website traffic, sales, conversion rates and customer behavior, using analytics tools, google analytics, app analytics• Developed a flexible Growth Plan model in Excel for forecasting and managing GMV growth• Utilized Power BI for streamlined data presentation, contributing to monthly ROI achievements, installs, and user segmentation.• Optimized growth, AOV, and basket size through retention strategies and loyalty programs.• Conducted research on growth opportunities by analyzing the impact of promotions on revenue cycles. Show less

• Managed a portfolio of Character Licenses contributing to $15 million (50%) of annual sales revenue.• Implemented integrated strategies for successful sales, achieving MG ROI targets.• Provided category management, identified product gaps, and drove brand activation in key retailers.• Analyzed performance against MG, stock levels, and margins, ensuring compliance with licensing agreements.

• Analyzed sales data against budget, tracked division achievements, and managed inventory.• Liaised with the sales team for achieving sales budget, prepared aging reports, and set promotional prices.• Reported to management with key business summaries and KPIs

• Ensured timely processing of promotional claims from Unilever Pakistan distributors.• Updated SAP in real-time, prioritized claims processing, and communicated updates to distributors.