Hussain Umer Email & Phone Number

Chicago, IL, US

Chicago, IL, US

Vevey, CH

• Serving as the primary owner of the brand’s M&C portfolio (Chief Mac & Cheese Officer) to ensure that not only are we winning with our current M&C offerings but also developing & executing a robust strategy for the.
• Launched the Stouffer’s Fulls platform and serving as the owner of the Stouffer’s Fulls portfolio – leading product strategy (innovation & renovation) and GTM plans to successfully build Fulls to a $70MM business in.
• Led portfolio expansion for the brand by launching restaurant inspired recipes to capture incremental eating occasions.

Vevey, CH

• Led the Packaging Restage execution for the DG portfolio in 2019 ensuring DRC compliance along with improving key shelf performance metrics.
• Led flawless execution and launch of DiGiorno Stacked Toppings to expand the core portfolio.
• Managed brand’s PFME budget along with executing test & learns on ecomm. & digital platforms and a ratings & review campaign to boost online product presence as part of the comms desk.

Raleigh, North Carolina, US

• Developed process designs for academic researches.
• Conducted consumer behavior lab research sessions for the NC State business management department.

Raleigh, NC, US

• Conducted competitive analysis for the Access Support and Hub Services being provided by XEOMIN (incobotulinumtoxinA) in the Neuro-toxin category.
• Revamped the Patient Savings Program Website for XEOMIN as part of the re-launch of the program.
• Drove and initiated changes to strengthen the overall proposition offered by XEOMIN by developing new marketing tools in order to make NEXT STEPS (Access Support Services) the best in the entire buy-and-bill category.

Cary, North Carolina, US

• Identified the various steps in the consumer decision making process
• Devised research methodology and conducting primary research in order to understand the impact of priming on the consumer decision making process
• Analyzed and identifying action steps for the company to ensure label checking of clothes by the target customers.

Amersfoort, NL

• Conducted Imagery Tracker Research for three brands in order to gauge the shift in brand image over a period of 6 months and evaluated the results against the corporate plan
• Provided consumer insights to develop two advertising campaigns.
• Launched two Limited Edition packs for Pakistan’s biggest milk brand, Olper’s.
• Launched the jumbo SKU for a dairy brand resulting in the increase of the brand’s market share by 2% over a period of 3 months.

Amersfoort, NL

• Devised the business feasibility, conducted competition analysis and retail mapping for EFL’s Fresh Dairy business before the launch of the brand
• Assisted in developing the brand muscles, brand imagery, brand proposition, jingle, logo, brand tagline and name of the brand Mabrook.
• Developed marketing strategies and managed the execution of the marketing campaigns since the launch of the business.
• Implemented Consumer Relationship Management Software for the brand.
• Conducted several researches, extracted valuable consumer insights in order to continuously improve the brand offering.

Amersfoort, NL

• As the Asst. Manager Projects for EFL's new Fresh Dairy business plan, I was involved in conducting focus groups, gathering insights, developing the brand strategy & value proposition, retail mapping, competition.

Blackfriars, London, GB

• Developed customized trade marketing strategies for the top contributing outlets with respect to the Personal Wash category - Unilever including LUX, Lifebuoy & Dove in the entire country using SWOT analysis.

• Conducted research to determine the effectiveness of the marketing campaigns of KFC.

Master Of Business Administration (M.B.A.), Marketing & Data Analytics

Bachelor Of Business Administration (B.B.A.), Marketing And Sales

Cultural Exchange Semester, Mass Communication & Advertising

Fsc, Pre-Engineering