Hutson Kovanda Email & Phone Number

Nashville, Tennessee, Us

Lead a cross-functional team in crafting compelling brand stories across all channels for clients, including the Army National Guard, Project Heart, AmericanHealth Partners, and the Tennessee Department of Workforce and Labor.•Optimize resource management to enhance creative output and efficiency.•Foster cross-functional collaboration, aligning creative vision with business objectives.•Member of the agency leadership team, contributing to strategic decision-making and overall agency growth.

•Collaborated with top-tier agencies and organizations, including BBDO, Northlich, Sawtooth Group, Quench, Ketchum, and Cinemark.•Conceptualized, developed, and executed impactful creative campaigns across digital, social, and direct channels for a diverse group of high-profile clients, including Pearl Vision Centers, SC Johnson, McCormick Spices, Finlandia Butter &Cheese, the Ohio Lottery, and Western & Southern Financial.

Chicago, Illinois, Us

Led creative projects for the Global People Group, enhancing communication acrossall levels, from corporate to franchisees and crew.•Managed the development of concepts for video, digital, and internal communications.•Collaborated with teams to address communication challenges, ensuring effective and innovative solutions

Washington, District Of Columbia, Us

Judge for NY Metro AAF awards

Bellevue, Wa, Us

•Creative Director embedded in T-Mobile Studios’ social media team, tasked with crafting compelling content that engaged current and future members across all social channels.•Collaborated with marketing and design teams to align social media content with overall brand strategy.

Elmhurst, Il, Us

•Led all creative work from concept to execution for top-tier food brands, including Cargill, Smithfield Culinary, and Red Diamond Coffee & Tea across all channels and platforms.•Directed and managed a team of 7 art directors, writers, and developers, ensuring cohesive project execution.•Optimized resource management, delivering projects on time and within budget.•Collaborated with C-Suite executives, chefs, photographers, and videographers to deliver attention- grabbing campaigns that met marketing objectives.

Chicago, Il, Us

Recruited to help lead the agency’s creative department, elevate digital thinking, and expand the agency beyond its shopper marketing specialty to secure larger portions of client business and increase revenue.•Directed a team of 15 writers, designers, producers, videographers, and editors.•Successfully pitched and won significant accounts, including Evolution FreshJuices, Tazo Tea, and Metronet Cable.•Oversaw from concept to execution of creative work across brands, including Core Power, Liftmaster, Modelo, and Omron.

Harrisburg, Pa, Us

Led creative teams at two of Pavone Marketing Group’s agencies, Quench and Pavone.•Managed a team of over 18 writers, designers, art directors, videographers, and editors.•Revitalized the creative department, resulting in the agency’s first creative awards, including “Best of Show- Digital” at the Philadelphia Addy Awards•Campaign for Starkist's "Tuna Creations" grew sales by 45% in just 6 months and achieved a 10% halo boost for all other brand lines•Created the first-ever Twitter-activated tap handle for Yuengling Beer•Transformed the agency process by implementing a culture of cross-departmental collaboration