Hutson Kovanda Email & Phone Number

Nashville, Tennessee, US

• Lead a cross-functional team in crafting compelling brand stories across all channels for clients, including the Army National Guard, Project Heart, AmericanHealth Partners, and the Tennessee Department of Workforce.
• Optimize resource management to enhance creative output and efficiency.
• Foster cross-functional collaboration, aligning creative vision with business objectives.
• Member of the agency leadership team, contributing to strategic decision-making and overall agency growth.

• Collaborated with top-tier agencies and organizations, including BBDO, Northlich, Sawtooth Group, Quench, Ketchum, and Cinemark.
• Conceptualized, developed, and executed impactful creative campaigns across digital, social, and direct channels for a diverse group of high-profile clients, including Pearl Vision Centers, SC Johnson, McCormick.

Chicago, Illinois, US

• Led creative projects for the Global People Group, enhancing communication acrossall levels, from corporate to franchisees and crew.
• Managed the development of concepts for video, digital, and internal communications.
• Collaborated with teams to address communication challenges, ensuring effective and innovative solutions

Washington, District Of Columbia, US

Judge for NY Metro AAF awards

Bellevue, WA, US

• Creative Director embedded in T-Mobile Studios’ social media team, tasked with crafting compelling content that engaged current and future members across all social channels.
• Collaborated with marketing and design teams to align social media content with overall brand strategy.

Elmhurst, IL, US

• Led all creative work from concept to execution for top-tier food brands, including Cargill, Smithfield Culinary, and Red Diamond Coffee & Tea across all channels and platforms.
• Directed and managed a team of 7 art directors, writers, and developers, ensuring cohesive project execution.
• Optimized resource management, delivering projects on time and within budget.
• Collaborated with C-Suite executives, chefs, photographers, and videographers to deliver attention- grabbing campaigns that met marketing objectives.

Chicago, IL, US

• Recruited to help lead the agency’s creative department, elevate digital thinking, and expand the agency beyond its shopper marketing specialty to secure larger portions of client business and increase revenue.
• Directed a team of 15 writers, designers, producers, videographers, and editors.
• Successfully pitched and won significant accounts, including Evolution FreshJuices, Tazo Tea, and Metronet Cable.
• Oversaw from concept to execution of creative work across brands, including Core Power, Liftmaster, Modelo, and Omron.

Harrisburg, PA, US

• Led creative teams at two of Pavone Marketing Group’s agencies, Quench and Pavone.
• Managed a team of over 18 writers, designers, art directors, videographers, and editors.
• Revitalized the creative department, resulting in the agency’s first creative awards, including “Best of Show- Digital” at the Philadelphia Addy Awards
• Campaign for Starkist's "Tuna Creations" grew sales by 45% in just 6 months and achieved a 10% halo boost for all other brand lines
• Created the first-ever Twitter-activated tap handle for Yuengling Beer
• Transformed the agency process by implementing a culture of cross-departmental collaboration