Drive key marketing strategies and execution of campaigns to increase engagement and lead generation across three large healthcare focused brands: C Management, Inc ™ (CMI), Association of Cancer Care Communities (ACCC), Oncology State Societies (OSS).Lead the rebranding strategy for ACCC and upcoming 50th anniversary messaging – on target to hit our goal to increase membership 30%+ by June 2024.Lead strategy to improve client experience through use of CRM, MAP and AI software in order to increase client engagement and sponsorship revenue.

Led and managed the Marketing team that's responsible for The Conference Board's digital media, digital marketing, publishing/content, and project management team & initiatives, including: + Developed the strategic and operational plans in order to help continue The Conference Board's goals for member growth. + Responsible for leading website, digital and email marketing, SEO/SEM, and member experience activities through our internal agency.+ Analyzed key metrics: Prepared reports and set benchmarks to help set best practices for promotional campaigns & member outreach.

Work cross-functionally with Marketing, Agency Distribution, IT Development, Website team and other business units to develop new vertical markets, lead generation strategies and branding through integrated promotional campaigns.Highlights include:+ Full scale rollout of program: including developing interactive website content, collateral and automated agency training.+Integrated program with “Guardian Elite” to assist high-performance teams with branding/DBA, external relations, market segmentation and strategic marketing plans. + Launched ‘Candidate Portal’ software program, a companywide interview tool that enables firms to provide a personalized portal for candidates to share and collect information. Relaunched association program microsite for agencies in 2022: (90%+ active usage of the program among agencies.)

Recruited/hired to create and lead a new nationwide association marketing program that focused on new market development & growth for Guardian agencies. Trained/coached agencies on best practices to achieve brand recognition and establish long-term partnerships for agencies. High growth with 80% active engagement rate among agencies.+ Developed integrated marketing campaigns and oversaw creation of B2B2C promotional material to increase engagement for Guardian’s value-added approach to financial services through association markets.

Worked cross-functionally with Product Development and Sales departments to create lead-generation and brand awareness for ALM's digital and intelligence division. Highlights include:+ Developed programmatic ad placement guidelines for behavioral targeting of in-house promotional campaigns to maximize targeting of ALM’s digital and print product solutions. Click-thru rates of digital display ads increased 75% from previous campaigns.+ Developed new email “packaged solutions” campaigns using consumer research buying habits to determine patterns among our digital products and solutions. Conversion rate increased 30%.

High-profile role leading non-traditional revenue development along with events and corporate & community relations. Managed go-to-market launches & product development with Sales Teams. Reported directly to VP of Marketing and managed a team of four.+ Oversaw planning & implementation for sponsorship development with Sales Division including: sales collateral, B2B client communications & proposals.+ Managed events planning team including: budgets & forecasts, promotional campaign strategy, site locaiton, contract negotiation.

Managed Star-Ledger | NJ.com promotional media budget by developing print, online, email and social media creative for product campaigns resulting in measured success.

Managed non-traditional revenue category with the goal of increasing sales while expanding the Star-Ledger | NJ.com brand through strategic partnerships. Attributed revenue increased over 270%.

Responsibilities included:• Manage the Market Research department • Identified the need for and created a database of sales collateral materials to be used by the Advertising department.• Initiated and oversaw the redesign of The Press Media Group's media kit.• Presented strategies to senior management to grow online customer base, gauge market share and create new revenue streams. • Lead cross-functional teams for new business development with the Advertising Department.• Market Research vendor relations.• Implemented Primary & secondary market research projects and budgets.• Oversaw 1.5 direct reports.

Analyze and present research to the Advertising department for new business development initiatives as well as create sales collateral (single sheets & full powerpoint presentations) to assist Advertising reps with business-to-business client sales.