 Working with Durex Marketing Lead to drive brand plans and total initiative pipeline (NPD/EPD/BDI/Comms) in China. Preparing brand master plans, including visions and financials. Working with regional teams to effectively roll-out new products and preparing launch materials. Coordinating with R&D team, factories, logistic team to manage NPD process. Highly involved in media and digital activities - overseeing the development and execution of brand activation plans across traditional & social media platforms, as well was digital and e-commerce channel.

 Led coverage tracking (LELO, PicoBong & competitors) and reporting project and managing external media research vendors (data mining, validation and consolidation). Led media contact research projects, including on-going brand communication projects and campaign-focused research (different methodologies).  Grew and updating media contacts/journalists database. Reached out to potential PR partners (websites, vloggers, experts and KOLs), setting up, tracking and leveraging paid partnership and optimizing ROI. Maintained established relationship with bloggers and journalists. Responded to media inquires/requests from pr@lelo.com Participated in new product launch projects, including pre-launch seeding & material preparation, launch amplification, and post-launch reporting and analysis. Supported Global PR Manager to align with country managers and local PR agencies on PR & marketing communication plans under overall marketing & communications strategy. Coordinated with local teams and global team to optimize the work process and keep the consistence in manners. Managed local PR teams by setting KPIs and tracking marcomm activities. Looking into their reports to identify risks and opportunities.  Delivered PR reports weekly, monthly and on a campaign basis. Coordinated amongst different internal stakeholders (designers, factories and distribution centres) to secure and leverage resource.  Worked closely with digital team, sales team and affiliates team to monitor referral traffic and sale on LELO.com Google Analytics. Acted as the main contact point in global marketing team for all PR sample planning and logistic-related issues. Responsible for media monitoring agency and other PR service provider recruitment and management.  Interns supervision.

 Monitored media coverage of LELO and PicoBong brands. Assisted in new product launch press release and media kit preparation and distribution (Mailchimp). Conducted pre-campaign research on media trends, competitors and journalist.  Developed media contact lists by category, then built and maintained the relation with journalist, blogger, KOLs. Prepared PR calendar for PR events globally Delivered coverage reports weekly and monthly. Proposed and carried out the optimization of PR workflow. Helped on LELO.com website content planning and maintained LELO online newsroom section. Responsible for some other adhoc marcomm tasks.

 Managed a 10-coder team; trained and supervised coders on coding work in Shanghai office by hosting weekly meeting and retraining session.  Coordinated technology (Oracle, Juniper, Broadcom, SAP), banking (Credit Swiss & PIMCO), energy (GE) media monitoring projects and supporting the global team (in Germany and US) on project base.  Analysed data with SPSS and Excel and preparing APAC quarterly media reports for Oracle, Juniper, and Broadcom. Reacted to clients’ requests quickly; producing ad-hoc reports on short notice for crises/immediate feedback.  Worked closely with local clients in APAC region; hosting and attending conference calls with clients throughout APAC region (China, India, Australia, Singapore etc.) to gain better understanding of their needs and the questions they might have; travelling and visiting clients on-site. Proactively helped the clients optimise their public relations programs by providing strategically relevant information and competitive intelligence.  Involved in new projects ramp-up (GE, SAP, and Trip Advisor) and new business pitches (Vanke, Huawei). In Spet. 2013, I attended technology project management training as well as the global workshop in Ann Arbor Office in U.S.

 Participated in the coding and raw data organising.  Conducted both quantitative and qualitative research (surveys, field trip, content analysis and statistics). Custom-tailored automotive industry related media monitoring reports (including data analysis, reporting and presenting results). Worked closely with the clients (e.g. VW, JLR and BMW).

attending a Master course in International marketing domain

 Maintained HDwiki homepage regularly and monitored the website metrics and interpreting customer behaviour. Planned and carried out brand events and campaigns on social media platforms (Weibo, Renren).  Implemented SEO (Search Engine Optimization) and kept monitoring on the effectiveness and outcomes.  Managed customer relationship in official forum by responding to questions/requests and providing nontechnical solutions to users.

 Updated the blog articles on daily base and posted the press releases for clients. Supported off-line users treat events.