Huw Lloyd Email and Phone Number

As the EAA Distributor Director at Genus ABS, I lead the sales and marketing strategy for the Eastern Europe, Africa, and Asia regions, overseeing a network of distributors and partners that deliver our innovative genetics and services to the cattle industry. I am responsible for driving revenue growth, customer satisfaction, and market expansion in these emerging and diverse markets.I have a strong technical background and domain expertise in cattle health and genetics, having worked as the Technical Services Director EMEA at Genus ABS for over nine years. In this role, I developed and led a team of experts that provided subject matter expertise and support to our organisation and customers, enabling them to maximise the opportunities created by our pioneering genetic improvement strategies. I also led the implementation of a key account management development programme and various tools and methodologies to enhance our customer service and value proposition.I am motivated by delivering shared value across stakeholders, ensuring sustainable, safe, and nutritious food supply to consumers. I am proud to represent a leading global organisation that is transforming the cattle industry with cutting-edge genetics and services. I am also committed to continuous learning and professional development, having completed an Executive MBA from Lancaster University, where I gained valuable insights and skills in business, management, and leadership. I am a focused team leader with a keenness to recruit and develop talent, and a skilled communicator and project manager.