Huy Phan Email & Phone Number

Ho Chi Minh City, Vietnam

HANDLE SUNPLAY VIETNAM - The No.1 sunscreen in Vietnamese market- Brand management: Contribute to development and update of consumer portrait, consumer engagement funnel for brand- Project management: Lead and manage complex projects with various departments (E-commerce, sale, agencies, suppliers,...) to ensure the brand's objective and campaign timeline- Creativity: Strong creative judgement mind set & critical thinking to prepare brief and manage agencies with to execute IMC plan for synchronized multi-activations such as TVCs, Digital campaigns, Activation, Packaging,...- Brand activities: Take responsibility for online & offline activities, e.g: KOCs review & livestreams; branded booth activation; PG inline;...- Strategic planner: Plan and implement strategic IMC campaigns expertly with the available annual budget- Research: Synthesize research by Kantar, Nielsen to hypothesize market trends and propose innovations to anticipate the market- New product development: Work with RD team to develop new product based customers needed & build STP model for new productsAchievement: - Business: Achieved 180% KPIs sale and 210% growth in 2022 for master brand. - Brand health: Maintained highest brand power in 2022 & 2023- New product development: + 7 new packagings launched+ 4 new products launched: 2 SKUs for mainstream line: the first mineral sunscreen ; 2 SKUs for new line: Skin Aqua Nexta - the first premium segmentIMC: Over achieved 100% KPIs for digital campaign (impression, sale,...) & offline activation (reach, sale,...)- Viral campaign: + Branded MV: Shayyy Nắng - Skin Aqua Tone Up UV x Amee. This campaign helped Tone Up achieve uplift 180% volume sale in 2022 + Branded music song: Ưng Quá Chừng - Skin Aqua Tone Up UV x Amee. This campaign helped Tone Up launch new packagings and achieved over 100% KPIs sale volume in 2023

Vietnam

CLIENT: MAGGI VIETNAM - Managed client's Facebook and website- Contributed idea for new TVCs & Tet Campaign- Communication & coordinate internal teams to set up meetings- Be responsiple for paper works & competitor report to clientAchievement: - 2021 MMA Smarties X - Silver Winner in Cross Channel Integration category - “MAGGI - Cook Your Difference To Spice Up Tet”, as a companion with T&A Ogilvy Vietnam- Over 2.1M impression for Tet Campaign

- MANAGED LALAMOVE'S SOCIAL MEDIA:+ Be responsible for increasing the total number of users of Lalamove driver app in HCMC & HAN market via online ads by 10% per month.+ Briefed images for designer to attract user driver-app via Facebook ads.+ Managed social media campaigns via Facebook- Collected dataReported to manager by week and by monthContributed to increase fanpage likes and follower by 10%CONTENT CREATORCollaborated with co-workers in developing communication plans, managing and creating content for blogs, Facebook, In-app new and seeding group to reach potential audiencesReported to manager by week and by month