Hallie Weakland Email & Phone Number

Denver, Co, Us

Golden, Colorado, United States

In this role, I am responsible for leading marketing, brand, portfolio management andinnovation strategy for the AC Golden brand family, working in alignment with sales leadership in support of annual business plans and monthly sales goals and objectives with distributors.

Denver, Colorado, United States

In this role, I was responsible for leading the Marketing Activation team with the support of 2 direct reports to develop, manage, and execute consumer/retail activations and marketing programs in the Denver Metro area. In addition, I led digital marketing and internal/external communication strategies. Coors Distributing Company is an LLC of Molson Coors Beverage Company but operates independently, building strategies and making decisions locally for the business.

Denver, Colorado

Dundee, New York, United States

Owned and executed organic and paid social media as well as email strategies for 2 brands.Managed and developed content for Glenora.com, CLRwine.com, social media channels, email newsletters, e-commerce platforms, blogs, and presence on third-party websites.Created monthly and annual reports for management, analyzing key digital marketing metrics to illustrate trends and opportunities for optimization. Routinely presented annual recommendations based on my… Show more Owned and executed organic and paid social media as well as email strategies for 2 brands.Managed and developed content for Glenora.com, CLRwine.com, social media channels, email newsletters, e-commerce platforms, blogs, and presence on third-party websites.Created monthly and annual reports for management, analyzing key digital marketing metrics to illustrate trends and opportunities for optimization. Routinely presented annual recommendations based on my analysis.Partnered with graphic designers to develop branding, packaging, and positioning strategies for our wines and retail products. Show less

Corning, New York, United States

Developed and executed numerous marketing initiatives that drove awareness to this organization that promotes economic development in the Finger Lakes region of New York state.Led 3 annual promotions; Spring and Fall Restaurant Week and Finger Lakes Wine Month. -Increased the number of participating restaurants each season; including doubling the fall number.-Designed and maintained a microsite for restaurant week and created all marketing materials to assist with proactive… Show more Developed and executed numerous marketing initiatives that drove awareness to this organization that promotes economic development in the Finger Lakes region of New York state.Led 3 annual promotions; Spring and Fall Restaurant Week and Finger Lakes Wine Month. -Increased the number of participating restaurants each season; including doubling the fall number.-Designed and maintained a microsite for restaurant week and created all marketing materials to assist with proactive media pitching, social media updates, and email marketing initiatives. Show less