INTRODUCING....LESHOPWe’re a creative agency that believes Brand or Commerce is no longer a binary marketing choice. We do both. Integrated.Our mission is to make our clients’ brands unmissable wherever and whenever a purchase decision is being made, driving growth in both their brand equity and their commercial performance.We bring brand thinking to commerce challenges and commerce thinking to brand challenges, breaking silos to deliver stronger results for our client partners.

Business lead helping create culture and social-first content campaigns for brands such as Barclays and Unilever. As well as executing CRM strategies for brands like HP.Successes include the launch of the Lipton Ice Tea’s Summer 2022 limited edition bottles in France and Portugal, which over-achieved the KPI’s and generated a massive uplift in direct sales YOY.

Volvo Cars, Virgin Media, London & Quadrant, Diversity Role Models, IKEA, AkzoNobel (Dulux and Cuprinol), Inspired Villages

New business lead whose remit is to develop non-endemic brand partnerships with key social media content creators and influencers. My role was to support growth by identifying new brands to partner with a network of influencers in the Like To Know It platform, and develop complex affiliate programs to increase client partnership revenues and sales KPIs.

Hudson East was created from the experience working with a number of publishers and independent magazines. It’s purpose was to:1) support the industry of independent publishers, and 2) support individual magazine growth, through strategic partnerships with lifestyle brands at scale.Clients included: Surface magazine, Blackbook magazine, Wherever magazine, Let's Panic, Whitewall, Flatt magazine and loads more....Case Study: BLACKBOOK Blackbook defined the lifestyle print industry in the 1990’s. It had a brief hiatus and was brought back in late 2014 by the original founders to align with new cultural and digital trends.Hudson East was hired to help relaunch the magazine which we developed through a strategic partnership with Lexus that culminated in an award winning documentary film shown at Cannes

Surface is the American equivalent of Wallpaper magazine; a high-end art and design monthly based in New York City. I was responsible for developing non - endemic brand partnerships and increase sales through advertising and sponsorships.CASE STUDY: Corzo TequilaUsing category insight led the team that pitched, won and helped produce a series of tailored events for the brand that would help connect them to the cool design crowd of New York.• The activation culminated with a collaboration with Kanye West at Art Basel Miami in 2013• The series featured in Miami press as a must-see event in Art Basel• A New York designer (Joe Doucet) was commissioned to create an installation inspired by the bottle which was then put on auctionCASE STUDY: Audi Design DinnersI pitched and won a series of dinners that would be hosted by the sponsor and each tailored to the audience. We seamlessly weaved Audi's interest in performance and design to each event by having artists create unique pieces inspired by the brand.