Hye Jun Email & Phone Number

Newton, Ma, Us

• Own CyberArk’s mindshare, market/wallet share, partner share metrics for Areas/Segments• Lead Field Marketing as the trusted business partner to Area leadership for revenue attainment; pipe gen, orchestration • Accountable for frictionless funnel & efficient execution across Sales, Marketing, SDR and Channel• Drive bi-directional Feedback Loop w/ Voice of field, partners, customers• Build cohesive Area/Segment business plans w/ right focus partners and right mix of tactics/funding to drive scale GTM

Newton, Ma, Us

Redmond, Washington, Us

- Lead Microsoft US Security, Compliance, and Identity (SCI) business to drive revenue and customer adoption. Grew the advanced security & compliance suite (Microsoft 365 E5) revenue by 69% & cloud security consumption revenue (Security Azure Consumed Revenue) by 47% YoY through the 1st half of fiscal year 23. - Manage a team across product, program and segment marketing to enable a significant expansion of security field force across enterprise, public sector, and corporate segments. - Lead field enablement & execution through pre- & post- sales programs (managed service partner workshops, POC, customer immersions) and competitive win share campaigns & customer offers.

Redmond, Washington, Us

- Led WW Field and Compete marketing team to enable Microsoft's newest $10 billion business in the Security, Compliance, and Identity (SCI) solution area. - Developed the company's global sales strategies (solution plays) across SIEM+XDR, cloud security, compliance & risk management and zero trust; lead worldwide execution through the community of 15 largest subsidiaries security leaders. - Grew the Compliance & Risk Management products from incubation to scale, crossing $2B, 60% YoY growth (fy21) as a key pillar of the company's biggest revenue generating portfolio (E5).

Redmond, Washington, Us

- Lead and drive Microsoft Global Demand Center's Commercial Industry Marketing in Retail, Manufacturing & Resources, Financial Services- Generate new leads and influence revenue through Global Engagement Program across Tier 1 events, enterprise digital and social channels - Own Digital Transformation narrative and CxO marketing programs focused on business decision makers; optimize customer journeys and improve lead nurture paths via analytics and insights- Drive and land business strategies for the global top tier events in key industries such as Sibos, NRF, Hannover Messe, and Gartner Symposium

Redmond, Washington, Us

- Innovate Microsoft's enterprise marketing approaches to business leaders and drive all-up Digital Transformation messaging and assets development across the company - Lead a team of global marketers to transform how Microsoft drives success of marketing and impact to sales in enterprise- Deliver global Measurement and Lead Management frameworks and governance - Manage and advocate the worldwide Commercial Marketing Leads' community - own the rhythm of business and field marketing management- Create and land the Enterprise Marketing Field Toolkit and the marketing execution architecture across the company- Develop strategy and drive pilots for Account Based Marketing and Engagement to enable sales- Drive the company's Social Selling strategy and implement scalable social engagement program to enable sellers to discover and reach new leads - Influence and develop all-up Microsoft CxO/TDM Narrative, Contents, and Nurture journey- Lead global enterprise 'Empowered by Digital' campaigns and create modern marketing best practices

Suwon-Si, Gyeonggi-Do, Kr

- Manage and execute all-up global B2B marketing for Samsung Mobile- Responsible for GALAXY S6 B2B launch and B2B tablet marketing for the company- Own and drive global events including the flagship launches and GTM engagements- Create end-to-end contents facing customers, partners and channels for Samsung Business- Brand campaign advocates and related services

Suwon-Si, Gyeonggi-Do, Kr

•Manage a team of talented marketers in Samsung Global B2B Center responsible across brand, contents, campaign, digital, events, and all paid/earned channel executions. •Develop vertical-focused marketing strategies in key industries including education, healthcare, retail, finance, logistics, and governments.•Collaborate with major product divisions including Mobile, Visual Display, Network, and others within Samsung to drive integrated marketing approaches in B2B. •Closely work with regional HQ's, provide marketing guidance to and drive execution excellence with subsidiaries.

Suwon-Si, Gyeonggi-Do, Kr

•Drive integrated global product marketing for Samsung Enterprise Mobility focusing on Samsung KNOX and flagship mobile devices for B2B.•Responsible for ATL & BTL campaigns including creative strategy, online/offline content development and global media execution. •Plan and develop CxO thought leadership contents and communication assets to increase ITDM awareness and mindshare.•Strategize B2B PR & AR for enterprise mobility and increase share of voices. •Liaison with consumer flagship product marketing teams to drive B2B and B2C synergy.•Develop and execute global audience engagement programs and C-level events with key partners and top customers .

Redmond, Washington, Us

•Managed Windows 8 go-to-market for global commercial/enterprise segment through Flexible Workstyle campaign with responsibility for technical decision maker (CIO's, CIO-1 & -2's) audience marketing for worldwide Windows Enterprise. •Developed and led one of the three primary enterprise campaigns for the company - Flexible Workstyle (previously Windows Optimized Desktop campaign) to drive the likelihood to recommend for Windows in commercial space and modernize desktops in enterprise. •Worked with cross product groups and segments to achieve perception, deployment and revenue goals. •Responsible for development and company-wide field landing of Windows Enterprise customer marketing campaign assets and sales enablement materials. •Owned and managed Windows Enterprise website globally and led localization across all geos. •Drove all-up demand gen as well as integrated social media strategy and bringing synergy with earned media. •Managed TDM-focused Windows Enterprise events (both digital and offline, i.e. Gartner Symposium). •Drove all-up brand alignment for Windows Commercial and developed the cross-company commercial brand photography.

Redmond, Washington, Us

•Launched and owned ongoing development and execution of integrated product marketing for Mayo Clinic Health Manager, an online health management application developed by Microsoft and Mayo Clinic. •Launched H1N1 Response Center, an Azure-hosted, Amalga/HealthVault-enabled population health application released in the height of H1N1 pandemic. •Key role in HealthVault international platform licensing agreements with ownership in marketing & branding exhibits.•Executed “with” and ”through” joint partner marketing plans with Tier 1 HealthVault partners in various healthcare ecosystem segments: providers, pharmacies, labs, payors, associations, employers, device manufacturers and application developers, resulting in use cases and users.•Launched HealthVault Partner Newsletter and HealthVault partner advertorial campaign program.•Launched HealthVault Device Logo Program implementing the certification processes and branding guidelines for the 3rd party device manufacturers (OEMs).

Portland, Oregon, Us

•Channel development, field management and strategies for Regence BlueCross BlueShield’s consumer markets in Pacific Northwest. •Accountable for corporate-wide sales enablement, training and channel readiness in product launches and reinvigorations. •Launched partner co-marketing programs and co-promotion toolkits to establish the fastest growing LOB in the company.

Portland, Oregon, Us

•Responsible for opportunity analyses and tactical recommendations for consumer markets in Washington, Oregon, Idaho and Utah for Regence BlueCross BlueShield. •Successful compete campaign – resulted in 6 consecutive record-breaking months of sales volume tripling in membership, cutting down acquisition cost from $250 per member to $28 per member during this period. •Recipient of the first ‘Lifewise Killer’ (the major competitor of Regence) award

Portland, Oregon, Us

Milwaukee, Wi, Us

•Managed and oversaw over $10 million in individual risk management accounts involving insurance and investment products. •Selling benefit products (401K/Life/Health) to small to medium business markets. •Increased new client acquisition by 32% in the first year through customer need analyses.

Competing In The Age Of Ai

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Master Of Business Administration (Mba), Business Administration, Management And Operations

Bachelor Of Arts (Ba), Business Administration

Physics