Hye Jun Email & Phone Number

Newton, MA, US

• Own CyberArk’s mindshare, market/wallet share, partner share metrics for Areas/Segments
• Lead Field Marketing as the trusted business partner to Area leadership for revenue attainment; pipe gen, orchestration
• Accountable for frictionless funnel & efficient execution across Sales, Marketing, SDR and Channel
• Drive bi-directional Feedback Loop w/ Voice of field, partners, customers
• Build cohesive Area/Segment business plans w/ right focus partners and right mix of tactics/funding to drive scale GTM

Newton, MA, US

Redmond, Washington, US

- Lead Microsoft US Security, Compliance, and Identity (SCI) business to drive revenue and customer adoption. Grew the advanced security & compliance suite (Microsoft 365 E5) revenue by 69% & cloud security consumption revenue (Security Azure Consumed Revenue) by 47% YoY through the 1st half of fiscal year 23. - Manage a team across product, program and.

Redmond, Washington, US

- Led WW Field and Compete marketing team to enable Microsoft's newest $10 billion business in the Security, Compliance, and Identity (SCI) solution area. - Developed the company's global sales strategies (solution plays) across SIEM+XDR, cloud security, compliance & risk management and zero trust; lead worldwide execution through the community of 15.

Redmond, Washington, US

- Lead and drive Microsoft Global Demand Center's Commercial Industry Marketing in Retail, Manufacturing & Resources, Financial Services- Generate new leads and influence revenue through Global Engagement Program across Tier 1 events, enterprise digital and social channels - Own Digital Transformation narrative and CxO marketing programs focused on.

Redmond, Washington, US

- Innovate Microsoft's enterprise marketing approaches to business leaders and drive all-up Digital Transformation messaging and assets development across the company - Lead a team of global marketers to transform how Microsoft drives success of marketing and impact to sales in enterprise- Deliver global Measurement and Lead Management frameworks and.

Suwon-Si, Gyeonggi-Do, KR

- Manage and execute all-up global B2B marketing for Samsung Mobile- Responsible for GALAXY S6 B2B launch and B2B tablet marketing for the company- Own and drive global events including the flagship launches and GTM engagements- Create end-to-end contents facing customers, partners and channels for Samsung Business- Brand campaign advocates and related.

Suwon-Si, Gyeonggi-Do, KR

• Manage a team of talented marketers in Samsung Global B2B Center responsible across brand, contents, campaign, digital, events, and all paid/earned channel executions.
• Develop vertical-focused marketing strategies in key industries including education, healthcare, retail, finance, logistics, and governments.
• Collaborate with major product divisions including Mobile, Visual Display, Network, and others within Samsung to drive integrated marketing approaches in B2B.
• Closely work with regional HQ's, provide marketing guidance to and drive execution excellence with subsidiaries.

Suwon-Si, Gyeonggi-Do, KR

• Drive integrated global product marketing for Samsung Enterprise Mobility focusing on Samsung KNOX and flagship mobile devices for B2B.
• Responsible for ATL & BTL campaigns including creative strategy, online/offline content development and global media execution.
• Plan and develop CxO thought leadership contents and communication assets to increase ITDM awareness and mindshare.
• Strategize B2B PR & AR for enterprise mobility and increase share of voices.
• Liaison with consumer flagship product marketing teams to drive B2B and B2C synergy.
• Develop and execute global audience engagement programs and C-level events with key partners and top customers.

Redmond, Washington, US

• Managed Windows 8 go-to-market for global commercial/enterprise segment through Flexible Workstyle campaign with responsibility for technical decision maker (CIO's, CIO-1 & -2's) audience marketing for worldwide.
• Developed and led one of the three primary enterprise campaigns for the company - Flexible Workstyle (previously Windows Optimized Desktop campaign) to drive the likelihood to recommend for Windows in commercial space.
• Worked with cross product groups and segments to achieve perception, deployment and revenue goals.
• Responsible for development and company-wide field landing of Windows Enterprise customer marketing campaign assets and sales enablement materials.
• Owned and managed Windows Enterprise website globally and led localization across all geos.
• Drove all-up demand gen as well as integrated social media strategy and bringing synergy with earned media.

Redmond, Washington, US

• Launched and owned ongoing development and execution of integrated product marketing for Mayo Clinic Health Manager, an online health management application developed by Microsoft and Mayo Clinic.
• Launched H1N1 Response Center, an Azure-hosted, Amalga/HealthVault-enabled population health application released in the height of H1N1 pandemic.
• Key role in HealthVault international platform licensing agreements with ownership in marketing & branding exhibits.
• Executed “with” and ”through” joint partner marketing plans with Tier 1 HealthVault partners in various healthcare ecosystem segments: providers, pharmacies, labs, payors, associations, employers, device manufacturers.
• Launched HealthVault Partner Newsletter and HealthVault partner advertorial campaign program.
• Launched HealthVault Device Logo Program implementing the certification processes and branding guidelines for the 3rd party device manufacturers (OEMs).

Portland, Oregon, US

• Channel development, field management and strategies for Regence BlueCross BlueShield’s consumer markets in Pacific Northwest.
• Accountable for corporate-wide sales enablement, training and channel readiness in product launches and reinvigorations.
• Launched partner co-marketing programs and co-promotion toolkits to establish the fastest growing LOB in the company.

Portland, Oregon, US

• Responsible for opportunity analyses and tactical recommendations for consumer markets in Washington, Oregon, Idaho and Utah for Regence BlueCross BlueShield.
• Successful compete campaign – resulted in 6 consecutive record-breaking months of sales volume tripling in membership, cutting down acquisition cost from $250 per member to $28 per member during this period.
• Recipient of the first ‘Lifewise Killer’ (the major competitor of Regence) award

Portland, Oregon, US

Milwaukee, WI, US

• Managed and oversaw over $10 million in individual risk management accounts involving insurance and investment products.
• Selling benefit products (401K/Life/Health) to small to medium business markets.
• Increased new client acquisition by 32% in the first year through customer need analyses.

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Master Of Business Administration (Mba), Business Administration, Management And Operations

Bachelor Of Arts (Ba), Business Administration

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